Content from our thought leader

Julie Halpin Anderson

President, Next Step Strategic Services

Julie Halpin Anderson has been a force in the Youth & Family market space for over 25 years. As one of the founders of the Saatchi Kid Connection in the early 90’s, and the subsequent founder of her own agency in 1997, The Geppetto Group, Julie has helped clients unlock the power of brands with strategies and communications programs that engage and inspire kids and families. Julie has recently formed Next Step Strategic Services, a boutique strategy consultancy dedicated to helping clients identify growth, with market-tested techniques that identify untapped potential in existing brands, as well as those that chart a strategic course for innovation and new products.

She has worked in nearly every category that matters to youth and families and is proud to have worked with both multinationals and start-ups alike including: Lego, Walmart, Mondelez, NBA, J&J, Hasbro, Samsung, General Mills, Pfizer, Pepsico, Kids Footlocker, Nestle, USAA Financial Services, Wild Planet Toys, Shire and Dannon.

Julie has served as one of two advertising agency representatives on the Children’s Advertising Review Unit (CARU) advisory board for over 20 years. She holds a BA from Holy Cross College and a MA from NYU. Most importantly, she is the mother of Jack - age 13.

Play: It's not just for toys anymore
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Play: It's not just for toys anymore

Why more brands should pay as much consideration to "play" value as "brand benefit"

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