Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'
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IPG's Caroline Foster Kenny: 'We're in the Goldilocks zone: not too big, not too small'

She believes IPG Mediabrands' size is its advantage...

We must take on Facebook
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We must take on Facebook

How to regulate the social media giant is now a defining issue of our times.

Simon Davis resigns as Blue 449 chief in shock move
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Simon Davis resigns as Blue 449 chief in shock move

Davis disagreed on agency's tie-up with Spark Foundry...

Two agencies vie for Just Eat media as M/SIX exits race
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Two agencies vie for Just Eat media as M/SIX exits race

Online food-ordering service is consolidating agencies globally.

Vodafone calls global media review after in-housing digital buying
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Vodafone calls global media review after in-housing digital buying

WPP's Wavemaker has held account since 2014.

WPP and Dentsu face off in L'Oreal's £106m UK media contest
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WPP and Dentsu face off in L'Oreal's £106m UK media contest

Only two agency groups left in the race after L'Oréal cuts shortlist.

ITV strikes deal with Amobee for addressable ad sales on ITV Hub
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ITV strikes deal with Amobee for addressable ad sales on ITV Hub

Broadcaster wants to have its own ad tech.

Pre-9pm HFSS TV ad ban 'would cut child's intake by just two calories'
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Pre-9pm HFSS TV ad ban 'would cut child's intake by just two calories'

ITV warns of lack of evidence ban would cut obesity

Gilbert Gross, founder of Carat and godfather of media buying, dies at 87
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Gilbert Gross, founder of Carat and godfather of media buying, dies at 87

Colourful figure was also poker champion and helicopter pilot.

Media is now firmly at the top table
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Media is now firmly at the top table

It has been 21 years since the first Campaign Media Awards and excellence in media thinking remains strong.

Vanessa Clifford steps down as CEO of Newsworks
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Vanessa Clifford steps down as CEO of Newsworks

Clifford has spent seven years at trade body for news brands.

Goodstuff, PG One and Guardian win at Campaign Media Awards 2019
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Goodstuff, PG One and Guardian win at Campaign Media Awards 2019

Goodstuff Communications picked up four awards on the night that celebrates the groundbreaking ideas that are reshaping today's media landscape.

M&C Saatchi: Advertisers are still spending despite Brexit turmoil
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M&C Saatchi: Advertisers are still spending despite Brexit turmoil

'We're not seeing any non-commitment from clients,' CEO David Kershaw says.

Ex-Mindshare strategy chief Matt Andrews joins RocketMill
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Ex-Mindshare strategy chief Matt Andrews joins RocketMill

Strategist will bring brand thinking to performance agency.

Mindshare UK MD Jo Lyall leaves to head media start-up
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Mindshare UK MD Jo Lyall leaves to head media start-up

She has worked at WPP media agency for two decades.

Next boosts digital marketing to £46m as it delivers 'higher returns'
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Next boosts digital marketing to £46m as it delivers 'higher returns'

Clothing retailer halves 'traditional' spend on direct mail and TV.

Mindshare recruits Vizeum's Jem Lloyd-Williams as UK CEO
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Mindshare recruits Vizeum's Jem Lloyd-Williams as UK CEO

WPP agency suffered some notable, global account losses last year.

GSK hikes online adspend as it delivers 'higher return' than TV
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GSK hikes online adspend as it delivers 'higher return' than TV

Google partnership led to 74% improvement in ad impressions.

Which? splits media duties between Craft, Goodstuff and Brainlabs
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Which? splits media duties between Craft, Goodstuff and Brainlabs

Consumers rights group wants 'deep expertise' as it changes £10m marketing mix.

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'
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Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

Brand chief says in-housing biddable media is successful...

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