Some experts applaud move but others warn of risks.
CEO describes move as 'very important'.
Dentsu International had 250 people with CEO title.
Annual reports show extent of jobs cull.
A key driver is saving money.
New Dentsu International CEO talks to Campaign.
M&A in digital agency sector hots up as pandemic eases.
B2B is "big growth area", Annette King says.
Merkle was a rare bright spot.
Owner of UK media group has bought into US rival.
Creative agencies are in a state of flux but they will emerge stronger, albeit perhaps in a different guise, because the role of creativity itself remains paramount.
Pandemic led to lower costs for top global advertiser.
2020 was tough, but why did the ad market hold up?
The platform matches 'proven' talent with media firms.
'We are trying to do tangible things that show that we care,' CEO says.
Six thousand staff had taken cuts for up to six months.
Revenue soared by 24% in 2020 as platform cut ad expense.
FMCG giant uses three agency holding companies.
Private equity has been looking at agency groups.
Discussions have taken place in recent months.