Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Mars and Unilever on 'moral and business responsibility' to improve online safety
Share

Mars and Unilever on 'moral and business responsibility' to improve online safety

Debate has moved 'from brand safety to public safety', members of new alliance say.

Dan Clays named UK chief executive of Omnicom Media Group
Share

Dan Clays named UK chief executive of Omnicom Media Group

He proved his skills with clients at OMD, winning Barclays, Betway and Lidl.

Tim Pearson takes expanded role as CEO of OMD Group UK
Share

Tim Pearson takes expanded role as CEO of OMD Group UK

Manning Gottlieb OMD and OMD UK will remain separate agencies within group.

The Guardian's Viner and Pemsel: 'It has been very, very, very tough'
Share

The Guardian's Viner and Pemsel: 'It has been very, very, very tough'

Why love really can buy them money...

Global Alliance for Responsible Media launches to fight for digital safety
Share

Global Alliance for Responsible Media launches to fight for digital safety

Ad industry issues 'call to action for more collective responsibility in media practices'.

WPP: 'Sacrificing' pay rises for staff in favour of profits was a mistake
Share

WPP: 'Sacrificing' pay rises for staff in favour of profits was a mistake

It was "not sensible" to keep such a "tight" lid on incentives in final years of Sorrell era.

Accenture Interactive turns 10 by betting on experience, empathy, emotion
There are many ways to make media agencies relevant again
Share

There are many ways to make media agencies relevant again

Despite the current storm clouds, better days, if not a return to boom times, lie ahead for media agencies if they are willing to adapt and evolve.

'Sorrell? He's the reason WPP's in the mess it is today'
Share

'Sorrell? He's the reason WPP's in the mess it is today'

Ghost of former CEO still hung over this year's AGM

UK digital out-of-home impacts jump 36% in a year
Share

UK digital out-of-home impacts jump 36% in a year

Two-thirds of Britons see a digital screen at least once a week, according to Route.

Essence steps up to help WPP retain L'Oreal UK media
Share

Essence steps up to help WPP retain L'Oreal UK media

Sister agency Wavemaker previously handled duties.

MediaCom poaches Hearts & Science UK CEO Frances Ralston-Good
Share

MediaCom poaches Hearts & Science UK CEO Frances Ralston-Good

She has spent most of past 20 years at Omnicom

Dentsu X expands in UK by merging with Fetch and 360i
Share

Dentsu X expands in UK by merging with Fetch and 360i

In a wider simplification move, Dentsu Aegis Network will group all UK agencies in five 'lines of business'.

Mark Read: CMOs have become too much like chief communications officers
Share

Mark Read: CMOs have become too much like chief communications officers

Marketers need to regain their power inside the client organisation, WPP chief says.

FBI subpoenas Louis Vuitton owner LVMH in US media buying probe
Share

FBI subpoenas Louis Vuitton owner LVMH in US media buying probe

Industry-wide investigation into media trading is advancing.

Guardian, i, Economist and FT win at British Media Awards 2019
Share

Guardian, i, Economist and FT win at British Media Awards 2019

Prizes reward media owners and publishers for innovation, revenue diversification and quality content.

WPP axes Tenthavenue in latest agency cull
Share

WPP axes Tenthavenue in latest agency cull

Long-serving chief executive Rupert Day is leaving.

UK government to 'bang the drum' for ad exports at Cannes Lions
Share

UK government to 'bang the drum' for ad exports at Cannes Lions

Forty British companies are travelling on biggest trade mission to festival.

The Ozone Project woos brands as agencies hold back
Share

The Ozone Project woos brands as agencies hold back

What's the early prognosis of the platform?

Exterion Media to turn TfL estate into 'fitness zone' to tackle obesity
Share

Exterion Media to turn TfL estate into 'fitness zone' to tackle obesity

'Get London moving' idea won Goodstuff's media showcase.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free