Content from our thought leader

Gideon Spanier

UK editor-in-chief

Gideon is the UK editor-in-chief of Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign.

M&C Saatchi chiefs can triple pay if they hit new bonus targets

M&C Saatchi chiefs can triple pay if they hit new bonus targets

Almost a quarter of shareholders revolted over pay last year.

Does adland’s jobs boom show companies cut too deeply last year?

Does adland’s jobs boom show companies cut too deeply last year?

Industry leaders and headhunters respond to pressing question.

Global pitch consultant MediaSense sells to private equity in £30m-plus deal
P&G defies pandemic with 12% jump in annual adspend

P&G defies pandemic with 12% jump in annual adspend

Adspend leap over the past two years marks a strategic shift after four years of previous cuts.

Interview: WPP’s Mark Read on the surprising recovery, delayed office return and JWT case
WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth

WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth

Revenues were ahead of four main rivals in first half.

Just Eat Takeaway puts global media agency review on menu

Just Eat Takeaway puts global media agency review on menu

Winner-takes-all pitch follows creative review.

Interview: William Eccleshare quits as Clear Channel CEO after ‘fantastic run’
LEO puts Campaign articles on e-reader for advertising students with dyslexia

LEO puts Campaign articles on e-reader for advertising students with dyslexia

Nils Leonard and Dave Trott are among those supporting LEO's partnership with Campaign.

Arthur Sadoun: Covid recovery is fast but ‘I am extremely worried’ about mental health

Arthur Sadoun: Covid recovery is fast but ‘I am extremely worried’ about mental health

Publicis CEO talks to Campaign about 'very strange quarter'.

Publicis revenues jump back above pre-pandemic levels after 17% growth in Q2

Publicis revenues jump back above pre-pandemic levels after 17% growth in Q2

Group now expects to recover all of 2020's lost revenue this year, rather than taking two years.

‘Battlecry’ declaration: ad executives group vows to hold abusive men ‘accountable’

‘Battlecry’ declaration: ad executives group vows to hold abusive men ‘accountable’

Group says it knows the names of some of the men responsible and could 'escalate' matters

WPP’s Mark Read on ESG and turning down clients who don’t ‘do the right thing’

WPP’s Mark Read on ESG and turning down clients who don’t ‘do the right thing’

“Demand is off the scale” for ESG-related work, agency giant says.

M&C Saatchi cuts Golden Square space by 30% as simplification strategy has ‘traction’
Larissa Vince leaves Now to be CEO of TBWA\London

Larissa Vince leaves Now to be CEO of TBWA\London

She replaces Sara Tate who is leaving to become a leadership coach.

Four agencies race for Zwift's global media as in-home fitness market hots up

Four agencies race for Zwift's global media as in-home fitness market hots up

Fitness firm looks to appoint global agency network as it focuses on brand-building.

AMV BBDO wins top agency, FCB top network, WPP top holdco at Cannes Lions
Global ad industry's first inclusion census gets under way as Cannes Lions begins

Global ad industry's first inclusion census gets under way as Cannes Lions begins

Survey runs from 21 June to 2 July and aims to improve DE&I across the workforce around the world.

W&K Portland swoops for Mother London’s Ana and Hermeti Balarin

W&K Portland swoops for Mother London’s Ana and Hermeti Balarin

Married creative duo have been at UK shop since 2007.

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