Content from our thought leader

Gideon Spanier

Global head of media

Gideon is the global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Media agencies are growing as barriers to entry are 'much higher', Publicis Media says
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Media agencies are growing as barriers to entry are 'much higher', Publicis Media says

Steve King dismisses fears about in-housing and 'disintermediation'.

Dentsu Aegis Network's Merkle buys digital agency Namics
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Dentsu Aegis Network's Merkle buys digital agency Namics

European acquisition will boost customer experience offering.

Agencies are warned: don't insist that clients use only a 'big four' auditor
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Agencies are warned: don't insist that clients use only a 'big four' auditor

The accountancy standards body has written to the six major agency groups.

Follow the money: the evolution of media
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Follow the money: the evolution of media

Press led the way, but the web changed everything

Carolyn McCall promises change at ITV Palooza
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Carolyn McCall promises change at ITV Palooza

New ITV boss put her own stamp on the presentation to advertisers.

Global swooped ahead of Ocean to buy Exterion Media
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Global swooped ahead of Ocean to buy Exterion Media

Sources said Ocean was in 'advanced talks' to acquire the OOH company.

Global to buy Exterion Media in third deal to create OOH giant
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Global to buy Exterion Media in third deal to create OOH giant

Global is set to buy Exterion Media in its third out-of-home deal in a matter of weeks.

McDonald's halts £100m UK media pitch
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McDonald's halts £100m UK media pitch

McDonald's has halted one of the biggest UK media pitches of the year in a surprise move.

JCDecaux wins outdoor ad contract for Westfield London shopping centres
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JCDecaux wins outdoor ad contract for Westfield London shopping centres

JCDecaux has won the out of home (OOH) advertising sales contract for the UK's two biggest shopping malls at Westfield London and Westfield Stratford City.

Just how radical will Mark Read be at WPP?
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Just how radical will Mark Read be at WPP?

First impressions are of a 'steely decision-maker' keen to inspire

Hearts & Science UK wins Betsson as first European client
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Hearts & Science UK wins Betsson as first European client

Omnicom shop will handle global media strategy, as well as programmatic and media buying.

WPP names Pretorius chief technology officer and Pattison chief client officer
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WPP names Pretorius chief technology officer and Pattison chief client officer

Mark Read has also detailed the responsibilities of Andrew Scott, who was named chief operating officer in September.

Heseltine leads Campaign's 50th-anniversary celebrations
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Heseltine leads Campaign's 50th-anniversary celebrations

Campaign marked 50 years of covering the ad industry at a party in central London last night.

Sorrell and MediaMonks to talk at exclusive Campaign breakfast
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Sorrell and MediaMonks to talk at exclusive Campaign breakfast

This will be the first time the new S4 Capital executive chairman and MediaMonks' chief executive are appearing on stage together.

Teads wins deal to sell outstream video ads on Apple News in UK
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Teads wins deal to sell outstream video ads on Apple News in UK

Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons.

Are creative shops in terminal decline as the lead agency?
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Are creative shops in terminal decline as the lead agency?

WPP's decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.

Accenture Interactive reveals 'very strong' revenue growth
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Accenture Interactive reveals 'very strong' revenue growth

Estimated revenues would make Accenture Interactive about the same size as Interpublic.

PHD UK names Hattie Whiting as chief client officer
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PHD UK names Hattie Whiting as chief client officer

Whiting leaves Digitas, where she was managing partner for growth.

Inside Global's big bet on outdoor: the money, the strategy, the digital opportunity
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Inside Global's big bet on outdoor: the money, the strategy, the digital opportunity

Campaign takes a closer look at the ambitious leap by Global's Stephen Miron and Ashley Tabor into the out-of-home industry.

Farah Ramzan Golant returns with EMEA expansion brief for Sid Lee owner Kyu
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Farah Ramzan Golant returns with EMEA expansion brief for Sid Lee owner Kyu

Ramzan Golant previously led All3Media and the Nike Foundation's Girl Effect.

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