Content from our thought leader

Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

ID Comms' Media Snack videos give ad industry something to chew on
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ID Comms' Media Snack videos give ad industry something to chew on

ID Comms' David Indo and Tom Denford started a weekly YouTube video show two years ago because prospective clients "didn't really respond to outbound marketing or cold-calling".

It's not only tech giants buying into AI as M&A deals double in two years
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It's not only tech giants buying into AI as M&A deals double in two years

There have been 98 M&A deals involving artificial intelligence businesses so far this year, up a third on 2016 and double the number in 2015.

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing
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Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But Nick Emery is talking about 1997, not 2017.

Blackwood Seven shuts UK office only months after opening
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Blackwood Seven shuts UK office only months after opening

Blackwood Seven, the artificial intelligence media agency, is to shut its London office just months after hiring its first UK staff.

Unilever moves global comms planning to Mindshare from PHD
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Unilever moves global comms planning to Mindshare from PHD

Unilever has moved its global communications planning account to Mindshare from PHD without a review.

IPA's Golding: Consultants aren't a threat to creative agencies. It's why they want to buy us
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IPA's Golding: Consultants aren't a threat to creative agencies. It's why they want to buy us

The boss of the IPA has suggested creative agencies do not need to worry about consulting and IT firms moving into marketing services.

AI is 'terrifying prospect' for next generation of marketers, Just Eat marketing boss warns
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AI is 'terrifying prospect' for next generation of marketers, Just Eat marketing boss warns

The rise of artificial intelligence could seriously undermine the role of marketers in future, according to the UK marketing director of Just Eat.

MailOnline fuels ad growth but DMGT's profits suffer
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MailOnline fuels ad growth but DMGT's profits suffer

Advertising growth at MailOnline offset print decline at parent company DMGT in the last 12 months and the website will be profitable in the new financial year.

Adidas plans $300m global media review
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Adidas plans $300m global media review

Adidas is to put its estimated $300 million global media-buying account up for review.

Accenture wins Maserati as first global experience agency client
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Accenture wins Maserati as first global experience agency client

Accenture Interactive is to be the global experience agency of record for Maserati with an all-encompassing role covering customer experience, brand, creative, content and programmatic media.

Google UK chief: are we doing 'everything in our power' to tackle YouTube's woes?
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Google UK chief: are we doing 'everything in our power' to tackle YouTube's woes?

The UK head of Google has admitted the company's engineers and its leaders in California need to show they are doing "everything in our power" to tackle problems on YouTube.

News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales
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News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales

Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.

MediaCom picks up Vauxhall-Opel media account across Europe
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MediaCom picks up Vauxhall-Opel media account across Europe

MediaCom has picked up the estimated £300m Vauxhall/Opel media account across Europe.

Rob Norman retires from Group M to make way for 'young generals'
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Rob Norman retires from Group M to make way for 'young generals'

Rob Norman, who helped to build WPP's Group M into the world's biggest media buyer, is to retire as its chief digital officer.

A second hedge fund bets against WPP as stock touches three-year low
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A second hedge fund bets against WPP as stock touches three-year low

Marshall Wace has become the second hedge fund to bet against WPP's shares in the space of two months.

Deutsche Telekom 'in driving seat' as it gives WPP more limited role in €650m media win
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Deutsche Telekom 'in driving seat' as it gives WPP more limited role in €650m media win

One of Europe's biggest advertisers is taking its media strategy in-house and will no longer use just one large media agency for all its needs.

Pendulum is swinging back to quality content, Kint says
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Pendulum is swinging back to quality content, Kint says

Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.

Satterthwaite to step down as chief executive of Chime
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Satterthwaite to step down as chief executive of Chime

Chris Satterthwaite is to step down as chief executive of Chime after 15 years in charge.

Advertisers hit reset button
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Advertisers hit reset button

The onus is on advertisers to demand changes to the media supply chain, and at last they are taking the lead.

ITV Gala had more sparkle on the red carpet than on screen
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ITV Gala had more sparkle on the red carpet than on screen

If ITV had three aims with this year's advertising upfronts, it only got two out of three right, Campaign's head of media says.