Content from our thought leader

Gideon Spanier

Gideon Spanier is the global head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Management team buys out The Specialist Works and offers £2.5m bonus to staff
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Management team buys out The Specialist Works and offers £2.5m bonus to staff

The management team at The Specialist Works has bought out founder Jim Lewcock from the 15-year-old media agency and is offering a £2.5m loyalty bonus to staff.

Come together, right now: more collaboration in UK media is essential
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Come together, right now: more collaboration in UK media is essential

Media owners that are competing with the tech giants need to collaborate more if they are to prosper.

WPP quits Farm Street HQ as it cuts links with Sorrell era
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WPP quits Farm Street HQ as it cuts links with Sorrell era

WPP is to quit its London headquarters in Farm Street after more than 30 years as it seeks "a more modern and attractive office".

MediaMonks and Sir Martin Sorrell's S4 Capital get the merger habit
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MediaMonks and Sir Martin Sorrell's S4 Capital get the merger habit

The Dutch digital content production company hopes its deal with Sir Martin Sorrell's S4 Capital will enable it to move into media buying, data and analytics as well as new markets

WPP's new CEO? It's got to be Boris...
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WPP's new CEO? It's got to be Boris...

WPP's search for a successor to Sir Martin Sorrell has reached the final stage when a surprise, new contender emerges, Gideon Spanier imagines...

Daily Mail promotes Williams after Rush exits in ad sales shake-up
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Daily Mail promotes Williams after Rush exits in ad sales shake-up

Clare Rush has stepped down as chief revenue officer of Mail Metro Media, the ad sales arm of the Daily Mail, and her deputy, Dominic Williams, has taken on her responsibilities.

WPP insiders question former boss Sorrell's 'listening mode' with S4 Capital
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WPP insiders question former boss Sorrell's 'listening mode' with S4 Capital

Sir Martin Sorrell's new venture represents a change in approach, which has come as a surprise to many of his former WPP staff.

MediaMonks hires Verdult to lead London office expansion after Sorrell deal
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MediaMonks hires Verdult to lead London office expansion after Sorrell deal

MediaMonks London has appointed Martin Verdult as managing director with a brief to treble the production company in the UK and find a new home.

ITV's McCall rules out challenge to CRR because it would be a 'regulatory mire'
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ITV's McCall rules out challenge to CRR because it would be a 'regulatory mire'

ITV boss Dame Carolyn McCall has ruled out a challenge to Contract Rights Renewal, the legislation that controls the way the broadcaster sells advertising, because a review would be a "regulatory mire".

'Titans of TMT' raise £12.5m for NSPCC and Childline
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'Titans of TMT' raise £12.5m for NSPCC and Childline

Claire Enders has described UK media industry leaders as "titans of TMT" for raising £12.5m for NSPCC and its helpline Childline over the last decade.

McCall's ITV strategic refresh bets on growing direct to consumer revenues
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McCall's ITV strategic refresh bets on growing direct to consumer revenues

ITV boss Dame Carolyn McCall is betting that consumers will pay for more services from the free-to-air broadcaster and wants to generate £100m from direct-to-consumer revenues.

Guardian chief Pemsel: We aren't 'complacent' after halving losses to £18.6m
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Guardian chief Pemsel: We aren't 'complacent' after halving losses to £18.6m

The publisher of The Guardian has claimed a 1% rise in annual revenues to £217m and a halving of losses to £18.6m is proof that it is "winning".

MediaMonks duo are 'very comfortable' that Sorrell has voting power over S4 Capital
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MediaMonks duo are 'very comfortable' that Sorrell has voting power over S4 Capital

The duo that run MediaMonks say they are "very comfortable" that Sir Martin Sorrell will have a right of veto over all key decisions at new parent company S4 Capital.

Essence set to gobble up Nando's flagship UK media account
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Essence set to gobble up Nando's flagship UK media account

Essence is poised to win Nando's UK media account after a competitive review.

Media Week 30 Under 30 2018 winners announced
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Media Week 30 Under 30 2018 winners announced

Women strongly outweigh men for the third year in a row in the Media Week 30 Under 30 2018, run in partnership with Hearst UK.

Telcos wise up to new advertising opportunities
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Telcos wise up to new advertising opportunities

Telecoms companies want to get closer to the ad industry.

News brands seek shelter from duopoly in Ozone
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News brands seek shelter from duopoly in Ozone

Joint advertising platform The Ozone Project, set up by three major newspaper publishers and spanning four national titles, aims to bring a vital sales boost to an ailing market.

Brainlabs to help Vodafone to take digital media-buying in-house
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Brainlabs to help Vodafone to take digital media-buying in-house

Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.

Ad tech veteran Reeve to lead The Ozone Project
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Ad tech veteran Reeve to lead The Ozone Project

Damon Reeve is to head The Ozone Project, the joint venture that will sell digital display advertising for News UK, Telegraph Media Group and Guardian News & Media.

Sorrell interview on MediaMonks' deal: 'You can celebrate for a nano-second'
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Sorrell interview on MediaMonks' deal: 'You can celebrate for a nano-second'

In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.

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