Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Publicis Media poaches ITV's Steve Bignell to head UK trading
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Publicis Media poaches ITV's Steve Bignell to head UK trading

Departing executive oversaw expansion of addressable advertising.

Martin Sorrell denies 'slapping' Superunion's Jim Prior over Campaign interview
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Martin Sorrell denies 'slapping' Superunion's Jim Prior over Campaign interview

Former WPP chief was angry ex-colleague called S4 Capital 'speck in rearview mirror'.

Group M drops mPlatform brand in shake-up to improve 'consistency'
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Group M drops mPlatform brand in shake-up to improve 'consistency'

WPP media buyer is focusing on operations, shared services and tech innovation.

ITV Palooza stardust masks challenge of 'chasing the missing viewer'
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ITV Palooza stardust masks challenge of 'chasing the missing viewer'

Campaign reports from ITV's annual showcase for advertisers.

Are trading scale and size of billings no longer vital in media?
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Are trading scale and size of billings no longer vital in media?

IPG Mediabrands' CEO thinks it is all about strategic capabilities.

Michael Karg abruptly exits as Ebiquity CEO
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Michael Karg abruptly exits as Ebiquity CEO

Surprise exit came week before group was due to present to investors.

Mark Read: Integrated accounts make up third of WPP's new-business pipeline
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Mark Read: Integrated accounts make up third of WPP's new-business pipeline

WPP CEO sees surge in number of clients that want to "join together" creative and media.

Bringing a performance mindset to brand-building
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Bringing a performance mindset to brand-building

Campaign's latest breakfast briefing, held in Manchester, brought brands together to discuss how they are changing the marketing mix to strike the best balance between performance and brand while keeping the boardroom onside.

IPG's Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'
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IPG's Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

Business is fifth-largest media buyer and fastest-growing last year.

Led By Donkeys: We are creating political street theatre
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Led By Donkeys: We are creating political street theatre

Has the art of the political poster been reignited?

Jellyfish takes Fimalac investment in £500m expansion move
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Jellyfish takes Fimalac investment in £500m expansion move

UK agency was one of world's biggest digital shops that was still independently owned.

Dino Myers-Lamptey launches strategy agency The Barber Shop
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Dino Myers-Lamptey launches strategy agency The Barber Shop

Flexible network wants to attract talent who have quit ad industry.

Media Week Awards 2019: the fightback starts here
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Media Week Awards 2019: the fightback starts here

The industry was in a bullish mood at the Media Week Awards in a year where the rise of Manchester as a media hub was in evidence and older, established companies showed they could adapt and evolve with the best of them.

Contest of ideas is good for brands
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Contest of ideas is good for brands

Tension between brand-building and performance marketing can be healthy.

Shares in troubled M&C Saatchi rise amid speculation about future
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Shares in troubled M&C Saatchi rise amid speculation about future

Agency group is talking to City advisors but has not started formal process.

Steve Goodman and Peter Thomson launch specialist press-buying agency
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Steve Goodman and Peter Thomson launch specialist press-buying agency

The Press Business says newspapers and magazines have been 'overlooked'.

Future's CEO on TI Media deal: 'If you're in media today, you have to disrupt yourself'
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Future's CEO on TI Media deal: 'If you're in media today, you have to disrupt yourself'

Zillah Byng-Thorne talks about rationale for £140m takeover.

Stylist Group joins Ozone Project
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Stylist Group joins Ozone Project

Female-focused publisher will also bring inventory from parent company DC Thomson's stable.

Should marketers be worried about the rise of ad-free streaming services?
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Should marketers be worried about the rise of ad-free streaming services?

Apple TV+ and Disney+ don't plan to show ads...

Telegraph discloses rebate payments to agencies
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Telegraph discloses rebate payments to agencies

TMG is fourth of large UK newspaper publishers to disclose it pays rebates.

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