Content from our thought leader

Gideon Spanier

UK editor-in-chief

Gideon is the UK editor-in-chief of Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Pitch Update: Saatchi & Saatchi wins over BHF’s hearts to land creative account

Pitch Update: Saatchi & Saatchi wins over BHF’s hearts to land creative account

British Heart Foundation brought fundraising and communications together.

W&K Portland swoops for Mother London’s Ana and Hermeti Balarin

W&K Portland swoops for Mother London’s Ana and Hermeti Balarin

Married creative duo have been at UK shop since 2007.

Integration is key for agency groups in turnaround mode

Integration is key for agency groups in turnaround mode

Dentsu International and M&C Saatchi are very different yet there are similarities in how they plan to reinvigorate their businesses.

Chanel invites agencies to pitch in global media beauty parade

Chanel invites agencies to pitch in global media beauty parade

WPP created a specialist shop for the client in 2013.

Airbnb halves performance spend with $100m cut in Q1

Airbnb halves performance spend with $100m cut in Q1

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Investors understand agency sector is 'a great business to invest in', CEO says.

Nick Emery & David Jones on in-housing media and ‘not replicating Mindshare’

Nick Emery & David Jones on in-housing media and ‘not replicating Mindshare’

Ex-Mindshare CEO Emery is “not interested” in revenge and has written a novel about advertising.

Oatly IPO reveals ‘crucial’ role of in-house creative team and risk of losing talent

Oatly IPO reveals ‘crucial’ role of in-house creative team and risk of losing talent

“Creativity is at the centre of the Oatly brand,” the prospectus said, as it stressed importance of 51-strong in-house team.

Big field of agencies set to line up for Unilever media review

Big field of agencies set to line up for Unilever media review

At least five agency groups could be competing.

Vodafone unveils ‘Together We Can’ brand positioning with ad from NCA

Vodafone unveils ‘Together We Can’ brand positioning with ad from NCA

New Commercial Arts worked on strategy and campaign.

Publicis shares rise on fresh M&A speculation about interest from Havas owner

Publicis shares rise on fresh M&A speculation about interest from Havas owner

Vivendi describes French media report as “unfounded”.

WPP: Adland worries about media targeting, not enough about creative
Accenture Interactive sees faster recovery amid ‘hotter’ demand

Accenture Interactive sees faster recovery amid ‘hotter’ demand

All staff below managing director get bonus of one week's pay.

Tensions break out after Global owner seeks to buy up to 49.99% of iHeart
Coca-Cola cites three reasons for 35% adspend plunge in 2020

Coca-Cola cites three reasons for 35% adspend plunge in 2020

Drinks giant is beginning global agency review.

WPP makes £2.8bn annual loss after Covid hits value of agencies

WPP makes £2.8bn annual loss after Covid hits value of agencies

Impairment relates to "historic acquisitions".

Is Airbnb’s holiday from performance marketing a mistake?

Is Airbnb’s holiday from performance marketing a mistake?

Some experts applaud move but others warn of risks.

Deep dive: Airbnb drops performance marketing bombshell

Deep dive: Airbnb drops performance marketing bombshell

CEO describes move as 'very important'.

Do agency groups employ too many CEOs?

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Annual reports show extent of jobs cull.

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