Content from our thought leader

Gideon Spanier

Gideon Spanier is the global head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

News UK, Telegraph and Guardian to offer joint digital ad sales with The Ozone Project
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News UK, Telegraph and Guardian to offer joint digital ad sales with The Ozone Project

News UK, Telegraph Media Group and Guardian News & Media are to pool some of their digital display ad inventory in a new joint advertising platform in a significant move.

News UK launches data platform News IQ to target users based on opinions and emotions
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News UK launches data platform News IQ to target users based on opinions and emotions

News UK is to aggregate all its audience data from its media properties on a single platform, News IQ, and let advertisers target users based on opinions and emotions.

McKinsey: CMOs who use data to inform creativity double revenue growth
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McKinsey: CMOs who use data to inform creativity double revenue growth

Marketers who use data to inform creativity can drive double the revenue growth of companies that do not integrate the two disciplines, according to a study by McKinsey.

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring
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WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".

Publicis Groupe UK appoints CFO who sold Karmarama to Accenture
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Publicis Groupe UK appoints CFO who sold Karmarama to Accenture

Annette King, the new chief executive of Publicis Groupe UK, has made her first appointment, recruiting James Barnes-Austin as chief financial officer.

Magna hikes global ad growth to 6.4% on small business boom while big brands lag
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Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to Magna, the media research arm of Interpublic.

Goodstuff offers £1m to help aspiring media agency start-ups get into business
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Goodstuff offers £1m to help aspiring media agency start-ups get into business

Goodstuff Communications is hoping to back a new breed of independent media agency start-ups by offering a total of £1m in finance and business support in return for majority stakes.

FBI probes media trading practices in the US
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FBI probes media trading practices in the US

The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.

Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend
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Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend

Dentsu Aegis Network expects global ad expenditure to rise 3.9% in 2018 thanks to consumer packaged goods companies returning to higher levels of spend and an "uptick" from the FIFA World Cup.

Sorrell's £20m pay-off triggers WPP shareholder rebellion
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Sorrell's £20m pay-off triggers WPP shareholder rebellion

WPP faced tough questions about Sir Martin Sorrell's exit at its annual general meeting, with more than a quarter of WPP shareholders voting against his entitlement to a possible £20m pay-off.

OMD UK lands Lidl's £70m media planning account
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OMD UK lands Lidl's £70m media planning account

OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.

WPP faces protest over Sorrell pay-off but Quarta is set to stay as chairman
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WPP faces protest over Sorrell pay-off but Quarta is set to stay as chairman

WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive.

Former JWT chief Gustavo Martinez exits WPP two years after sexual harassment row
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Former JWT chief Gustavo Martinez exits WPP two years after sexual harassment row

Former JWT global chief executive Gustavo Martinez has departed WPP in a sign that the ad group's new leadership wants to draw a line under his controversial tenure.

Channel 4 warns HFSS ban could drive adspend to Facebook and YouTube
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Channel 4 warns HFSS ban could drive adspend to Facebook and YouTube

Channel 4 has warned the UK might be "sleep-walking" into a pre-9pm ban on high fat, salt and sugar TV advertising that could backfire by driving more money into Facebook and YouTube.

Ken Auletta's colourful book Frenemies captures ad industry in turmoil
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Ken Auletta's colourful book Frenemies captures ad industry in turmoil

A timely, new book on the advertising industry is full of revealing stories, including how Sir Martin Sorrell considered selling WPP to Warren Buffett.

Estée Lauder set to pick Dentsu Aegis Network for EMEA media
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Estée Lauder set to pick Dentsu Aegis Network for EMEA media

Estee Lauder Company is to appoint Dentsu Aegis Network to handle its media buying across much of Europe, the Middle East and Africa.

Accenture faces 'conflict of interest' questions over buying programmatic and auditing media
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Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of its programmatic media planning and buying unit.

Stylist to flood London with 'living statues' of female role models
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Stylist to flood London with 'living statues' of female role models

Stylist magazine wants to flood London with "living statues" of female role models in a stunt to highlight the continued bias that women face.

Accenture Interactive launches programmatic unit in response to 'significant' client demand
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Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.

PHD to scoop HSBC's $400m global media account
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PHD to scoop HSBC's $400m global media account

Omnicom's PHD has won HSBC's estimated $400m (£298m) global media planning and buying account.