Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Sanofi puts agencies on alert in global media pitch

Sanofi puts agencies on alert in global media pitch

Pharmaceuticals giant spends estimated €900m a year.

Accenture Interactive 'significantly impacted' by coronavirus slump

Accenture Interactive 'significantly impacted' by coronavirus slump

Clients focused on 'shoring up what they had', owner of Droga5 said.

Kraft Heinz shortlists four agencies in global media review

Kraft Heinz shortlists four agencies in global media review

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.

NBCU and Sky name leaders of joint global ad partnerships team OnePlatform
WPP 'has work to do' on racial diversity as Angela Ahrendts joins as non-exec

WPP 'has work to do' on racial diversity as Angela Ahrendts joins as non-exec

New global inclusion council aims to build 'more racially diverse leadership teams' at top of WPP.

The smart money for TikTok shows China is a growing force in media

The smart money for TikTok shows China is a growing force in media

TikTok's growth raises a wider question about whether the Western ad industry is slipping behind.

MediaCom wins Duracell global media account

MediaCom wins Duracell global media account

Starcom was incumbent but did not take part in pitch.

Stephen Allan to step down as MediaCom global CEO

Stephen Allan to step down as MediaCom global CEO

Nick Lawson will succeed him...

Mark Read earned £2.6m last year and WPP reveals executive committee

Mark Read earned £2.6m last year and WPP reveals executive committee

Former boss Sir Martin Sorrell got £517,000 from long-term incentive.

Mark Read: 'We have to be very cautious about second half of 2020'

Mark Read: 'We have to be very cautious about second half of 2020'

WPP CEO says China has shown recovery 'can be quick'

Merkle staff and shareholders receive $100m windfall as Dentsu takes control

Merkle staff and shareholders receive $100m windfall as Dentsu takes control

Top managers are in line for further $60m from retention scheme.

DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO

DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO

Her client and creative experiences made her 'standout choice'...

Caroline Foster Kenny named Wunderman Thompson global chief client officer

Caroline Foster Kenny named Wunderman Thompson global chief client officer

Senior IPG media executive is moving to creative side.

HSBC consolidates global creative account with WPP as lead agency

HSBC consolidates global creative account with WPP as lead agency

Publicis is expected to keep working on creative projects and digital duties.

PHD and Omnicom Media Group capture Diageo global media account

PHD and Omnicom Media Group capture Diageo global media account

Drinks giant reached decision despite coronavirus outbreak.

Media is fuel for the growth engine

Media is fuel for the growth engine

Investing in brands drives business growth, and will do so again after the coronavirus crisis passes.

Advertising Week Europe postponed until September over coronavirus concerns
WPP shares crash on Q4 'deterioration' as Group M suffers in UK

WPP shares crash on Q4 'deterioration' as Group M suffers in UK

Stock price fell as much as 15% when London Stock Exchange opened this morning.

MediaMonks bets on martech as it rebrands BizTech unit

MediaMonks bets on martech as it rebrands BizTech unit

Managing marketing technology can matter as much as creativity, production outfit says.

IPG Mediabrands set to land Emirates global media account

IPG Mediabrands set to land Emirates global media account

Havas has run airline's business for six years.

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