News UK, Telegraph Media Group and Guardian News & Media are to pool some of their digital display ad inventory in a new joint advertising platform in a significant move.
News UK is to aggregate all its audience data from its media properties on a single platform, News IQ, and let advertisers target users based on opinions and emotions.
Marketers who use data to inform creativity can drive double the revenue growth of companies that do not integrate the two disciplines, according to a study by McKinsey.
WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring
Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".
Annette King, the new chief executive of Publicis Groupe UK, has made her first appointment, recruiting James Barnes-Austin as chief financial officer.
Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to Magna, the media research arm of Interpublic.
Goodstuff Communications is hoping to back a new breed of independent media agency start-ups by offering a total of £1m in finance and business support in return for majority stakes.
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.
Dentsu Aegis Network expects global ad expenditure to rise 3.9% in 2018 thanks to consumer packaged goods companies returning to higher levels of spend and an "uptick" from the FIFA World Cup.
WPP faced tough questions about Sir Martin Sorrell's exit at its annual general meeting, with more than a quarter of WPP shareholders voting against his entitlement to a possible £20m pay-off.
OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.
WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive.
Former JWT global chief executive Gustavo Martinez has departed WPP in a sign that the ad group's new leadership wants to draw a line under his controversial tenure.
Channel 4 has warned the UK might be "sleep-walking" into a pre-9pm ban on high fat, salt and sugar TV advertising that could backfire by driving more money into Facebook and YouTube.
A timely, new book on the advertising industry is full of revealing stories, including how Sir Martin Sorrell considered selling WPP to Warren Buffett.
Estee Lauder Company is to appoint Dentsu Aegis Network to handle its media buying across much of Europe, the Middle East and Africa.
Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of its programmatic media planning and buying unit.
Stylist magazine wants to flood London with "living statues" of female role models in a stunt to highlight the continued bias that women face.
Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.
Omnicom's PHD has won HSBC's estimated $400m (£298m) global media planning and buying account.