Content from our thought leader

Gideon Spanier

UK editor-in-chief

Gideon is the UK editor-in-chief of Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Is Airbnb’s holiday from performance marketing a mistake?

Is Airbnb’s holiday from performance marketing a mistake?

Some experts applaud move but others warn of risks.

Deep dive: Airbnb drops performance marketing bombshell

Deep dive: Airbnb drops performance marketing bombshell

CEO describes move as 'very important'.

Do agency groups employ too many CEOs?

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Annual reports show extent of jobs cull.

Beware the rise of offshoring

Beware the rise of offshoring

A key driver is saving money.

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

Wendy Clark interview: CX will account for half Dentsu's revenue by 2025

New Dentsu International CEO talks to Campaign.

Dept buys Byte to fuel 'big, hairy audacious' agency expansion

Dept buys Byte to fuel 'big, hairy audacious' agency expansion

M&A in digital agency sector hots up as pandemic eases.

Publicis bets on B2B by buying UK agency Octopus Group

Publicis bets on B2B by buying UK agency Octopus Group

B2B is "big growth area", Annette King says.

Dentsu reports £960m annual operating loss after tough Q4
Global's Tabor family buys stake in iHeartMedia in surprise move

Global's Tabor family buys stake in iHeartMedia in surprise move

Owner of UK media group has bought into US rival.

Ad agencies will resolve their identity crisis

Ad agencies will resolve their identity crisis

Creative agencies are in a state of flux but they will emerge stronger, albeit perhaps in a different guise, because the role of creativity itself remains paramount.

Amazon cuts adspend for first time in 17 years

Amazon cuts adspend for first time in 17 years

Pandemic led to lower costs for top global advertiser.

The great Covid advertising slump that wasn’t as bad as feared

The great Covid advertising slump that wasn’t as bad as feared

2020 was tough, but why did the ad market hold up?

Freelance talent hub Liberty Hive launches with Pippa Glucklich as chair

Freelance talent hub Liberty Hive launches with Pippa Glucklich as chair

The platform matches 'proven' talent with media firms.

Arthur Sadoun on repaying salary sacrifice and why Publicis transformation is ‘complete’

Arthur Sadoun on repaying salary sacrifice and why Publicis transformation is ‘complete’

'We are trying to do tangible things that show that we care,' CEO says.

Publicis pays back Covid salary sacrifices to staff after encouraging Q4

Publicis pays back Covid salary sacrifices to staff after encouraging Q4

Six thousand staff had taken cuts for up to six months.

Netflix slashes annual adspend by 23% despite increased competition

Netflix slashes annual adspend by 23% despite increased competition

Revenue soared by 24% in 2020 as platform cut ad expense.

Unilever gears up for global media pitch

Unilever gears up for global media pitch

FMCG giant uses three agency holding companies.

Deep dive: Does Publicis M&A chatter show agency sector is undervalued?

Deep dive: Does Publicis M&A chatter show agency sector is undervalued?

Private equity has been looking at agency groups.

Publicis Groupe holds sale talks with private equity investor

Publicis Groupe holds sale talks with private equity investor

Discussions have taken place in recent months.

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