Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

WPP insists Grey brand 'has not been retired' following AKQA merger

WPP insists Grey brand 'has not been retired' following AKQA merger

Sources say it was always WPP's intention that Grey and AKQA brands would co-exist for a time.

Exclusive: WPP merges AKQA and Grey to form AKQA Group

Exclusive: WPP merges AKQA and Grey to form AKQA Group

Grey brand to be dropped after 103 years.

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'
Uber books New Commercial Arts for global customer experience projects

Uber books New Commercial Arts for global customer experience projects

Transport technology brand has picked UK agency start-up.

WPP to pay annual bonuses despite Covid-19 and cut offices by up to 20%

WPP to pay annual bonuses despite Covid-19 and cut offices by up to 20%

Staff below board level will be eligible for bonuses.

Group M and VMLY&R ease pain for WPP as Q3 drops 7.6%

Group M and VMLY&R ease pain for WPP as Q3 drops 7.6%

VMLY&R in US and Group M in UK increased revenues.

IPG to keep pay reductions for top executives for rest of 2020

IPG to keep pay reductions for top executives for rest of 2020

WPP and Publicis have ended Covid salary cuts.

Arthur Sadoun on out-performing rivals, ending salary cuts and a second Covid wave

Arthur Sadoun on out-performing rivals, ending salary cuts and a second Covid wave

Publicis chief talks to Campaign after better than expected Q3.

Publicis claims its model is working during Covid as Q3 decline eases to 5.6%

Publicis claims its model is working during Covid as Q3 decline eases to 5.6%

Agency group's revenue were ahead of adspend forecasts.

Accenture repositions brand with campaign from Droga5 and triples media spend

Accenture repositions brand with campaign from Droga5 and triples media spend

'Our brand was under-leveraged,' consulting giant says.

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Ebiquity picks up 20 clients after Accenture quits media auditing

Ebiquity picks up 20 clients after Accenture quits media auditing

Revenues still slumped by a quarter because of Covid-19.

Don't write off the office, reimagine it

Don't write off the office, reimagine it

At their best, offices are creative spaces where the sum is greater than the parts.

ITV wins plaudits for anti-racism ad in support of Diversity

ITV wins plaudits for anti-racism ad in support of Diversity

Broadcaster earns 'respect' for work by Uncommon.

Two agency groups face off in Walgreens Boots Alliance global review

Two agency groups face off in Walgreens Boots Alliance global review

Race hots up for US pharmacy giant's integrated account.

Facebook touts role in 'building brilliant brands' amid another boycott

Facebook touts role in 'building brilliant brands' amid another boycott

Most advertisers have 'come back' since pulling spend in July, company says

Revealed: M&C Saatchi wanted to reunite with Saatchi & Saatchi

Revealed: M&C Saatchi wanted to reunite with Saatchi & Saatchi

Two sides had informal conversations about a merger on multiple occasions.

Tackling ageism needs to move up adland’s agenda

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Kathleen Saxton shuts Lighthouse and joins MediaLink

Kathleen Saxton shuts Lighthouse and joins MediaLink

Leading UK media headhunter takes broader role at Michael Kassan's firm.

Mark Read on reopening offices, job cuts, Accenture and his £48 expenses

Mark Read on reopening offices, job cuts, Accenture and his £48 expenses

WPP chief executive speaks to Campaign about the outlook after Covid-19 hit Q2 results.

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