Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Manchester's media boom: 'Mancs genuinely believe they can change the world'
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Manchester's media boom: 'Mancs genuinely believe they can change the world'

Is it a viable alternative as a centre of creative excellence?

WPP sees 'slightly subdued' new business outlook for big pitches
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WPP sees 'slightly subdued' new business outlook for big pitches

No 'material change' in the threat from consultants such as Accenture.

The $100m question for agencies
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The $100m question for agencies

The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.

WPP shows UK growth but US creative still hurting in Q2
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WPP shows UK growth but US creative still hurting in Q2

Shares jump as global decline in net sales eases to 1.4%.

Essence promotes Kyoko Matsushita to global CEO
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Essence promotes Kyoko Matsushita to global CEO

WPP media agency turns to former APAC boss as Christian Juhl takes on top Group M job.

P&G slashes adspend by $350m after cutting 'waste' and agency fees
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P&G slashes adspend by $350m after cutting 'waste' and agency fees

Annual advertising expense fell for third year in a row to $6.75bn.

Digital now generates 80% of Guardian's ad sales
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Digital now generates 80% of Guardian's ad sales

Publisher brings in £90m of ad revenues as digital offset print decline.

Luke Bradley-Jones set to join Disney after quitting as Sky CMO
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Luke Bradley-Jones set to join Disney after quitting as Sky CMO

His expected job switch comes after Comcast beat Disney to buy Sky last year.

Blow for 8 Outdoor as landlord moves digital screens to Global
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Blow for 8 Outdoor as landlord moves digital screens to Global

8 Outdoor 'looking at options' after losing two-thirds of DOOH portfolio.

LVMH appoints Publicis Media to EMEA account
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LVMH appoints Publicis Media to EMEA account

Luxury-goods giant has been making 'very heavy investment' in marketing.

Jim Mullen to replace Simon Fox as Reach CEO
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Jim Mullen to replace Simon Fox as Reach CEO

Fox expanded group through two big acquisitions during seven years in charge.

Record streaming subscribers for Sky but ad sales slump 5.6%
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Record streaming subscribers for Sky but ad sales slump 5.6%

Pay-TV giant blames "challenging macro environment in Europe" for ad decline.

ITV to run Love Island twice a year after better-than-expected ad sales
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ITV to run Love Island twice a year after better-than-expected ad sales

Broadcaster has taken extra £8m from commercial partnerships on this year's series.

Christian Juhl to succeed Kelly Clark as Group M's global CEO
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Christian Juhl to succeed Kelly Clark as Group M's global CEO

Juhl takes over world's biggest ad buyer on 1 October.

ITV extends amnesty for late booking fees amid tough ad market
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ITV extends amnesty for late booking fees amid tough ad market

Ad sales decline has hit broadcaster's share price.

Sara Martins de Oliveira steps down as Vodafone's global brand director
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Sara Martins de Oliveira steps down as Vodafone's global brand director

Marketer oversaw rebranding and in-housing of digital media.

Tim Andree takes a giant leap for Dentsu
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Tim Andree takes a giant leap for Dentsu

He's here to shake things up to go 'more global'

MediaCom shake-up as Lawson, Krichefski and Rowlinson are promoted
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MediaCom shake-up as Lawson, Krichefski and Rowlinson are promoted

They become global COO, EMEA CEO and UK CEO respectively.

Quality news sites get 'halo effect' on ad viewability
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Quality news sites get 'halo effect' on ad viewability

Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news.

Impose order on the online chaos
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Impose order on the online chaos

Where brands choose to invest and withhold spend can have a decisive impact.

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