Content from our thought leader

Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Two agency groups face off in Walgreens Boots Alliance global review

Two agency groups face off in Walgreens Boots Alliance global review

Race hots up for US pharmacy giant's integrated account.

Revealed: M&C Saatchi wanted to reunite with Saatchi & Saatchi

Revealed: M&C Saatchi wanted to reunite with Saatchi & Saatchi

Two sides had informal conversations about a merger on multiple occasions.

Tackling ageism needs to move up adland’s agenda

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Kathleen Saxton shuts Lighthouse and joins MediaLink

Kathleen Saxton shuts Lighthouse and joins MediaLink

Leading UK media headhunter takes broader role at Michael Kassan's firm.

Mark Read on reopening offices, job cuts, Accenture and his £48 expenses

Mark Read on reopening offices, job cuts, Accenture and his £48 expenses

WPP chief executive speaks to Campaign about the outlook after Covid-19 hit Q2 results.

WPP falls 15% in Q2 as creative holds up better than media during Covid-19
P&G hikes adspend 8% to $7.33bn in first increase for four years

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Q2 results show how the crisis has magnified pre-existing trends.

Group M global investment chief Nick Theakstone expected to step down

Group M global investment chief Nick Theakstone expected to step down

Tough negotiator was most important ad buyer in Britain for a decade.

MediaCom's Josh Krichefski takes on global COO role

MediaCom's Josh Krichefski takes on global COO role

He will add new job to existing responsibilities as EMEA chief executive.

Healthcare is bright spot for Havas as Q2 organic revenue dives 18%

Healthcare is bright spot for Havas as Q2 organic revenue dives 18%

Dependence on Europe meant it suffered more than some rivals, agency group insists.

WPP to end salary sacrifice for top agency executives

WPP to end salary sacrifice for top agency executives

About 3,000 executives took pay reductions of up to 20% for three months.

Sanofi puts agencies on alert in global media pitch

Sanofi puts agencies on alert in global media pitch

Pharmaceuticals giant spends estimated €900m a year.

Accenture Interactive 'significantly impacted' by coronavirus slump

Accenture Interactive 'significantly impacted' by coronavirus slump

Clients focused on 'shoring up what they had', owner of Droga5 said.

Kraft Heinz shortlists four agencies in global media review

Kraft Heinz shortlists four agencies in global media review

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.

NBCU and Sky name leaders of joint global ad partnerships team OnePlatform
WPP 'has work to do' on racial diversity as Angela Ahrendts joins as non-exec

WPP 'has work to do' on racial diversity as Angela Ahrendts joins as non-exec

New global inclusion council aims to build 'more racially diverse leadership teams' at top of WPP.

The smart money for TikTok shows China is a growing force in media

The smart money for TikTok shows China is a growing force in media

TikTok's growth raises a wider question about whether the Western ad industry is slipping behind.

MediaCom wins Duracell global media account

MediaCom wins Duracell global media account

Starcom was incumbent but did not take part in pitch.

Stephen Allan to step down as MediaCom global CEO

Stephen Allan to step down as MediaCom global CEO

Nick Lawson will succeed him...

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