Content from our thought leader

Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Dentsu in pole position to win Jaguar Land Rover's $500m global media account
Share

Dentsu in pole position to win Jaguar Land Rover's $500m global media account

Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.

Clarkson exits as UK boss of Oath following investigation
Share

Clarkson exits as UK boss of Oath following investigation

Nigel Clarkson has departed as UK managing director of Oath with immediate effect after an internal investigation.

Crossmedia bets on transparent approach to take on UK media agency networks
Share

Crossmedia bets on transparent approach to take on UK media agency networks

Crossmedia is pinning its hopes on its "transparent" and "analytical" approach to media as it seeks to crack the UK market.

Disney buys Fox's entertainment assets to create $210bn media giant
Share

Disney buys Fox's entertainment assets to create $210bn media giant

The Walt Disney Company is to buy 21st Century Fox's entertainment assets, including its stake in Sky, from Rupert Murdoch.

Accenture makes tenth agency acquisition of year by buying Rothco in Ireland
Share

Accenture makes tenth agency acquisition of year by buying Rothco in Ireland

Accenture has bought Irish creative agency Rothco - the tenth acquisition in marketing services that the consulting giant has made this year.

Daily Mail publisher sets aside £20m in advertising rebates
Share

Daily Mail publisher sets aside £20m in advertising rebates

The owner of the Daily Mail set aside £20m in advertising rebates during a year when it said it "out-performed" the newspaper ad market and MailOnline's growth offset print decline.

Deliveroo hands media account to the7stars
Share

Deliveroo hands media account to the7stars

Deliveroo has appointed the7stars to run its estimated £10m media planning and buying account in the UK and Ireland.

ID Comms' Media Snack videos give ad industry something to chew on
Share

ID Comms' Media Snack videos give ad industry something to chew on

ID Comms' David Indo and Tom Denford started a weekly YouTube video show two years ago because prospective clients "didn't really respond to outbound marketing or cold-calling".

It's not only tech giants buying into AI as M&A deals double in two years
Share

It's not only tech giants buying into AI as M&A deals double in two years

There have been 98 M&A deals involving artificial intelligence businesses so far this year, up a third on 2016 and double the number in 2015.

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing
Share

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But Nick Emery is talking about 1997, not 2017.

Blackwood Seven shuts UK office only months after opening
Share

Blackwood Seven shuts UK office only months after opening

Blackwood Seven, the artificial intelligence media agency, is to shut its London office just months after hiring its first UK staff.

Unilever moves global comms planning to Mindshare from PHD
Share

Unilever moves global comms planning to Mindshare from PHD

Unilever has moved its global communications planning account to Mindshare from PHD without a review.

IPA's Golding: Consultants aren't a threat to creative agencies. It's why they want to buy us
Share

IPA's Golding: Consultants aren't a threat to creative agencies. It's why they want to buy us

The boss of the IPA has suggested creative agencies do not need to worry about consulting and IT firms moving into marketing services.

AI is 'terrifying prospect' for next generation of marketers, Just Eat marketing boss warns
Share

AI is 'terrifying prospect' for next generation of marketers, Just Eat marketing boss warns

The rise of artificial intelligence could seriously undermine the role of marketers in future, according to the UK marketing director of Just Eat.

MailOnline fuels ad growth but DMGT's profits suffer
Share

MailOnline fuels ad growth but DMGT's profits suffer

Advertising growth at MailOnline offset print decline at parent company DMGT in the last 12 months and the website will be profitable in the new financial year.

Adidas plans $300m global media review
Share

Adidas plans $300m global media review

Adidas is to put its estimated $300 million global media-buying account up for review.

Accenture wins Maserati as first global experience agency client
Share

Accenture wins Maserati as first global experience agency client

Accenture Interactive is to be the global experience agency of record for Maserati with an all-encompassing role covering customer experience, brand, creative, content and programmatic media.

Google UK chief: are we doing 'everything in our power' to tackle YouTube's woes?
Share

Google UK chief: are we doing 'everything in our power' to tackle YouTube's woes?

The UK head of Google has admitted the company's engineers and its leaders in California need to show they are doing "everything in our power" to tackle problems on YouTube.

News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales
Share

News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales

Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.

MediaCom picks up Vauxhall-Opel media account across Europe
Share

MediaCom picks up Vauxhall-Opel media account across Europe

MediaCom has picked up the estimated £300m Vauxhall/Opel media account across Europe.