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Is Airbnb’s holiday from performance marketing a mistake?
Some experts applaud move but others warn of risks.
Deep dive: Airbnb drops performance marketing bombshell
CEO describes move as 'very important'.
Do agency groups employ too many CEOs?
Dentsu International had 250 people with CEO title.
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US ad giants Omnicom and Interpublic cut 10,000 roles in 2020
Annual reports show extent of jobs cull.
Beware the rise of offshoring
A key driver is saving money.
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Wendy Clark interview: CX will account for half Dentsu's revenue by 2025
New Dentsu International CEO talks to Campaign.
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Dept buys Byte to fuel 'big, hairy audacious' agency expansion
M&A in digital agency sector hots up as pandemic eases.
Publicis bets on B2B by buying UK agency Octopus Group
B2B is "big growth area", Annette King says.
Dentsu reports £960m annual operating loss after tough Q4
Merkle was a rare bright spot.
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Global's Tabor family buys stake in iHeartMedia in surprise move
Owner of UK media group has bought into US rival.
Ad agencies will resolve their identity crisis
Creative agencies are in a state of flux but they will emerge stronger, albeit perhaps in a different guise, because the role of creativity itself remains paramount.
Amazon cuts adspend for first time in 17 years
Pandemic led to lower costs for top global advertiser.
The great Covid advertising slump that wasn’t as bad as feared
2020 was tough, but why did the ad market hold up?
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Freelance talent hub Liberty Hive launches with Pippa Glucklich as chair
The platform matches 'proven' talent with media firms.
Arthur Sadoun on repaying salary sacrifice and why Publicis transformation is ‘complete’
'We are trying to do tangible things that show that we care,' CEO says.
Publicis pays back Covid salary sacrifices to staff after encouraging Q4
Six thousand staff had taken cuts for up to six months.
Netflix slashes annual adspend by 23% despite increased competition
Revenue soared by 24% in 2020 as platform cut ad expense.
Unilever gears up for global media pitch
FMCG giant uses three agency holding companies.
Deep dive: Does Publicis M&A chatter show agency sector is undervalued?
Private equity has been looking at agency groups.
Publicis Groupe holds sale talks with private equity investor
Discussions have taken place in recent months.