Content from our thought leader

Zanub Saeed

Staff Reporter, Campaign US

Zanub Saeed is a reporter and editor born and raised in Queens, NY. Previously, she was an online editor at SourceMedia and Studio One Networks.

Data comes with an 'expiration date'
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Data comes with an 'expiration date'

Agency and brand experts discussed how best to use analytics at the 4A's Data Summit

Horse suggests hungry boy eat P.B. Bites in Skippy ad
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Horse suggests hungry boy eat P.B. Bites in Skippy ad

BBDO Minneapolis intros new snack for Hormel Foods

Pokémon and Hyundai were the strongest Super Bowl online performers
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Pokémon and Hyundai were the strongest Super Bowl online performers

Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views

Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes
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Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

The 30-second ad by Wieden + Kennedy features actor Michael Peña

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial
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The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The iconic horses help the brewery proudly celebrate its strength and size

Toyota turns up the metal for Prius Super Bowl ad
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Toyota turns up the metal for Prius Super Bowl ad

The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'
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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

Toyota turns up the metal for Prius Super Bowl ad
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Toyota turns up the metal for Prius Super Bowl ad

The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years

Jack in the Box spoofs Founding Fathers in regional Super Bowl ad
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Jack in the Box spoofs Founding Fathers in regional Super Bowl ad

The fast-ood chain worked with AOR David&Goliath on the "Declaration of Delicious" game day spot

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'
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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot
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Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot

The comedian uses the Hyundai Genesis' car-finder feature to follow his daughter and her date

Instagram extends video ads to 60 seconds just in time for Super Bowl 50
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Instagram extends video ads to 60 seconds just in time for Super Bowl 50

T-Mobile, Warner Bros. and Guinness are among the first brands to use new option

A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return
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A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return

Brand makes first in-game appearance since 2000 for the Dew-juice-caffeine combo

Seth Rogen and Amy Schumer reach out to America in Bud Light Super Bowl ad
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Seth Rogen and Amy Schumer reach out to America in Bud Light Super Bowl ad

The comedians inspire the nation to come together as one over their love of beer in the spot from Wieden+Kennedy New York

"The Replacer" gives celebrities a break from their Instagram accounts for Call of Duty: Black Ops III
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"The Replacer" gives celebrities a break from their Instagram accounts for Call of Duty: Black Ops III

Actor Peter Stormare stands-in for Ice-T, Chrissy Teigen and Kyrie Irving on the photo-sharing platform

Helen Mirren slams drunk drivers in Budweiser's Super Bowl PSA
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Helen Mirren slams drunk drivers in Budweiser's Super Bowl PSA

Actress doesn't mince words when she describes intoxicated drivers "oxygen-wasting" selfish cowards

Hyundai Super Bowl spot stars dozens of Ryan Reynolds
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Hyundai Super Bowl spot stars dozens of Ryan Reynolds

First-time sponsor goes for the funny bone in two spots from INNOCEAN.

Updated: Amazon uses first Super Bowl spot to push Alexa
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Updated: Amazon uses first Super Bowl spot to push Alexa

Alec Baldwin and Dan Marino plan the ultimate big game bash with the help of virtual assistant

Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad
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Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad

The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet

The long game: Which 2015 Super Bowl commercials found an afterlife online?
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The long game: Which 2015 Super Bowl commercials found an afterlife online?

The ads that enchanted viewers on game day were not the same ones that continue to rack up views