Data comes with an 'expiration date'
Agency and brand experts discussed how best to use analytics at the 4A's Data Summit
Horse suggests hungry boy eat P.B. Bites in Skippy ad
BBDO Minneapolis intros new snack for Hormel Foods
Pokémon and Hyundai were the strongest Super Bowl online performers
Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views
Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes
The 30-second ad by Wieden + Kennedy features actor Michael Peña
The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial
The iconic horses help the brewery proudly celebrate its strength and size
Toyota turns up the metal for Prius Super Bowl ad
The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years
PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'
The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign
Toyota turns up the metal for Prius Super Bowl ad
The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years
Jack in the Box spoofs Founding Fathers in regional Super Bowl ad
The fast-ood chain worked with AOR David&Goliath on the "Declaration of Delicious" game day spot
PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'
The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign
Kevin Hart plays overprotective dad in Hyundai's Super Bowl pre-kick spot
The comedian uses the Hyundai Genesis' car-finder feature to follow his daughter and her date
Instagram extends video ads to 60 seconds just in time for Super Bowl 50
T-Mobile, Warner Bros. and Guinness are among the first brands to use new option
A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return
Brand makes first in-game appearance since 2000 for the Dew-juice-caffeine combo
Seth Rogen and Amy Schumer reach out to America in Bud Light Super Bowl ad
The comedians inspire the nation to come together as one over their love of beer in the spot from Wieden+Kennedy New York
"The Replacer" gives celebrities a break from their Instagram accounts for Call of Duty: Black Ops III
Actor Peter Stormare stands-in for Ice-T, Chrissy Teigen and Kyrie Irving on the photo-sharing platform
Helen Mirren slams drunk drivers in Budweiser's Super Bowl PSA
Actress doesn't mince words when she describes intoxicated drivers "oxygen-wasting" selfish cowards
Hyundai Super Bowl spot stars dozens of Ryan Reynolds
First-time sponsor goes for the funny bone in two spots from INNOCEAN.
Updated: Amazon uses first Super Bowl spot to push Alexa
Alec Baldwin and Dan Marino plan the ultimate big game bash with the help of virtual assistant
Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad
The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet
The long game: Which 2015 Super Bowl commercials found an afterlife online?
The ads that enchanted viewers on game day were not the same ones that continue to rack up views