Content from our thought leader

Marc Berman

Contributor, Campaign

Known as "Mr. Television," Marc Berman is the author of a daily industrywide online newsletter, Programming Insider, and former senior television editor for Mediaweek.

TV Turkeys: The worst shows of 2017
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TV Turkeys: The worst shows of 2017

From broadcast to cable to streaming, there was plenty of bad content to go around this year.

The secret sauce: why 'Will & Grace' is working as a revival
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The secret sauce: why 'Will & Grace' is working as a revival

Unlike the array of single-camera comedies on NBC over the years, "Will & Grace" makes us laugh at a tumultuous time in our country.

The rebranding of Megyn Kelly rings false on NBC's 'Today'
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The rebranding of Megyn Kelly rings false on NBC's 'Today'

Three weeks in and there are no signs of Kelly fitting in amongst the coffee-klatch community.

First impressions of the new fall TV season
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First impressions of the new fall TV season

Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.

'This Is Us,' the biggest new hit series in decades, gears up for Season 2
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'This Is Us,' the biggest new hit series in decades, gears up for Season 2

Producer and director Ken Olin dishes about the show and working for a broadcast network.

The best and worst TV programs of Summer 2017
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The best and worst TV programs of Summer 2017

No longer the domain of reruns, the summer offered viewers both diamonds and duds.

TV network execs accentuate only the positive during critics' tour
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TV network execs accentuate only the positive during critics' tour

But there's more beneath the surface that no one wants to talk about.

TV comes out about its closeted portrayals of LGBTQ people
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TV comes out about its closeted portrayals of LGBTQ people

At the Television Critics Association Press Tour, GLAAD brought together a panel of experts to discuss diversity on the small screen.

Are cable networks being shortsighted with summer's breakout hits?
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Are cable networks being shortsighted with summer's breakout hits?

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch their advertising dollars.

Who's to blame for summer's dismal TV ratings?
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Who's to blame for summer's dismal TV ratings?

Low quality, millennials, the decline of Peak TV and even the weather may be culpable for audiences tuning out.

A marketer's guide to fall 2017 network TV
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A marketer's guide to fall 2017 network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

"Younger" returns, but TV Land is still old
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"Younger" returns, but TV Land is still old

Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.

Why advertisers still love "Fargo" after fans have changed the channel
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Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

"Peak TV" has peaked, sprung a leak and burst its ratings bubble
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"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?
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What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts believe it can bounce back.

Can NBC capitalize on the Megyn Kelly hype?
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Can NBC capitalize on the Megyn Kelly hype?

The former Fox News host begins her new network run on Sunday, but her fall morning show is still mired in uncertainty.

Upfronts 2017: Deciphering the spin
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Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

The CW introduces yet another superhero, 'Black Lightning'
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The CW introduces yet another superhero, 'Black Lightning'

But upcoming newbies "Valor," "Dynasty" and "Life Sentence" are an attempt to broaden the audience.

CBS anchors 2017-2018 schedule with established hits
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CBS anchors 2017-2018 schedule with established hits

With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.

ABC comes out swinging with 14 new series, including a new 'Roseanne'
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ABC comes out swinging with 14 new series, including a new 'Roseanne'

Spin-offs for "Dancing with the Stars" and "The Bachelor," plus a relocated "American Idol," lead an aggressive 2017-18 lineup.