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James Green

CEO, Magnetic

James Green is chief executive officer of Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. Magnetic’s ad, email and site solutions help marketers find, keep and bring back customers. James joined marketing Magnetic in October 2011 as CEO charged with driving overall company expansion and building out Magnetic’s infrastructure.

He began his career in the entertainment industry and spent eight years with The Walt Disney Company culminating in his appointment as the General Manager of the Japanese market. From Disney, Green moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of marketing and new business development. In 1998, he became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, Sabela Media sold for $70 million to 24/7 Real Media where Green served as president of technology solutions. In October 2000, he became CEO of GiantBear, where he successfully launched new products with major carriers (Cingular, Rogers AT&T and others), before selling the business to InfoSpace in March 2002. After GiantBear, James became CEO of PVI, a virtual advertising company, which he took private in 2003 before it was sold to Cablevison in May of 2005. He then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2009.

Mobile ad blocking: Stop complaining and start brainstorming
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Mobile ad blocking: Stop complaining and start brainstorming

Magnetic's CEO spells out revenue options for publishers facing a rising tide of ad blockers

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