Content from our thought leader

Alain Sylvain

Founder, Sylvain Labs

Alain Sylvain is the founder of Sylvain Labs, an innovation and brand strategy consultancy that works with Google, Patagonia, GM, AB InBev, Nike and others. ??Prior to Sylvain Labs, Alain was managing director of Redscout, and before that, he was a lead strategist at Mother New York. He previously held positions at The Martin Agency, Publicis, and SS+K. He has worked with clients including Johnson & Johnson, Target, Diageo, New Balance, and more, as well as political candidates, governments, and NGOs.?? Alain is involved as an investor or founder of a number of entrepreneurial ventures, including Master & Dynamic, Waynesaw, Instafame, Livestage, and Same Same but Different. In addition, Alain sits on the board of VCU’s Brandcenter and contributes to the Mott Hall, a charter school in the Bronx; the Lower East Side Girls Club; and HELP, an education non-profit program based in Haiti.

Part 1: Is it time to unbundle strategy and creative?

Creatives need strategists, but strategists don't need creatives, argues the CEO and founder of Sylvain Labs

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