Content from our thought leader

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Dave Trott: Students are customers

Dave Trott: Students are customers

In 2012, Emma Sulkowicz was raped in New York.

Dave Trott: Give 'Em the old soft soap

Dave Trott: Give 'Em the old soft soap

In 1957 Dove soap started advertising for the first time. They ran a press ad with a woman luxuriating in a bathful of bubbles. The headline said HEAD OVER HEELS IN DOVE.

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