Content from our thought leader

Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
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Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its ads over the years.

Yakult creates vending machine that teaches Japanese words
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Yakult creates vending machine that teaches Japanese words

Yakult, the Japanese dairy brand, has created an AI vending machine which rewards visitors with a drink if they are able to learn words in the Nippon language.

Hyundai creates driving experiences at Millbrook to showcase i30 N
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Hyundai creates driving experiences at Millbrook to showcase i30 N

Hyundai is giving driving fans a chance to experience driving around the well-known Millbrook racing circuit in Bedfordshire in its latest i30 N hot hatch model.

Havas works with brewers and pub companies to create £9m campaign to save pubs
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Havas works with brewers and pub companies to create £9m campaign to save pubs

Britain's Beer Alliance, the cross-industry group made up of brewers and pub companies, has launched a £9m campaign over three years to help save "the local".

Seedlip launches alcohol-free cocktail bar
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Seedlip launches alcohol-free cocktail bar

Seedlip, the non-alcoholic spirits brand, is creating a cocktail bar that focuses on flavours and ingredients.

ITV creates Love Island fan event
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ITV creates Love Island fan event

ITV is creating an official fan event for its summer reality show Love Island following the success of the third series.

Pernod Ricard creates 'world's first' train station micro-vineyard
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Pernod Ricard creates 'world's first' train station micro-vineyard

Brancott Estate Wines, the Pernod Ricard brand, has created what it claims to be the world's first train station micro-vineyard.

Martell creates rooftop bar in Cognac
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Martell creates rooftop bar in Cognac

Martell, the Cognac brand owned by Pernod Ricard, has created a rooftop bar in the spirit's hometown in France.

Hellmann's launches UK food tour selling sandwiches
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Hellmann's launches UK food tour selling sandwiches

Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.

Why tech is at the heart of the Goodwood Festival of Speed
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Why tech is at the heart of the Goodwood Festival of Speed

Goodwood Festival of Speed celebrated its silver jubilee over the weekend, with brands including Honda, MasterCard, Siemens and Mini investing in large-scale activations. Gurjit Degun paid a visit to find out more.

Chiquita is taking a banana as payment for a taxi ride
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Chiquita is taking a banana as payment for a taxi ride

Chiquita Brands International, the global produce company, is giving Londoners a chance to pay for a taxi ride with a banana.

Huawei is creating a space to smash up a smartphone
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Huawei is creating a space to smash up a smartphone

Huawei, the Chinese tech company, is giving Londoners a chance to smash a smartphone with weapons including a mallet, axe or frying pan.

BrewDog hands out beer to 'place faceless megabreweries on notice'
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BrewDog hands out beer to 'place faceless megabreweries on notice'

BrewDog, the independent craft brewer, is touring the country in an attempt to "place faceless megabreweries on notice".

Bombay Sapphire creates live art experience to celebrate creativity in cocktail-making
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Bombay Sapphire creates live art experience to celebrate creativity in cocktail-making

Bombay Sapphire, the Bacardi-owned gin brand, is creating a live art experience to celebrate the creativity involved in making cocktails.

Amazon to host Take That gig to promote Prime membership
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Amazon to host Take That gig to promote Prime membership

Amazon is creating a series of experiences including a gig headlined by Take That to showcase the entertainment benefits of its Prime membership.

Sport England retains FCB Inferno but drops TV for 'This girl can'
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Sport England retains FCB Inferno but drops TV for 'This girl can'

Sport England has retained FCB Inferno as its strategic creative agency to work on the next phase of the "This girl can" campaign which will focus on "less active groups", but not include a TV ad.

Aperol's 20-feet wide sundial returns to South Bank
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Aperol's 20-feet wide sundial returns to South Bank

Aperol is installing its 20-feet wide sundial on London's South Bank to encourage people to get together over a drink at the end of the day.

Barclaycard creates festival stage diving experience
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Barclaycard creates festival stage diving experience

Barclaycard has created a stage dive experience for its customers who are ditching social media at festivals.

Magnum's Pleasure Store will teach visitors how its ice cream is made
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Magnum's Pleasure Store will teach visitors how its ice cream is made

Magnum, the Unilever brand, is adding a chef's table experience to its annual Pleasure Store activation this year where visitors can learn more about how the chocolate-covered ice cream is created.

Grand Marnier is using a circus performance to encourage people to 'live grand'
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Grand Marnier is using a circus performance to encourage people to 'live grand'

Grand Marnier, the orange liqueur owned by Campari, is creating a circus experience in partnership with fashion designer Phoebe English.