Spanish lager Mahou creates Madrid-themed experiences
Mahou, the Spanish lager brand, is creating a series of Madrid-themed events over the summer.
Experian reviews CRM, programmatic and paid search
Experian, the data company, is reviewing its CRM account.
Utilita creates giant tree installation for festival activation
Utilita, the energy company, is building a giant tree installation to engage with young people and families at festivals.
Uniqlo creates Japanese-themed experiences
Uniqlo, the high-street fashion retailer, is creating a Japanese-themed experience to celebrate its heritage with feature activities, workshops and live music.
Jägermeister's JägerHaus returns with Hot Chip at All Points East
Jägermeister, the German liquer brand, is hosting a Hot Chip DJ set at its JägerHaus experience at All Points East festival.
S.Pellegrino to host Italian-themed supper clubs across London
S.Pellegrino, the water brand, is running a series of supper clubs across London again.
Diageo and Taste Festivals partner for food and drink experiences
Diageo, the drinks company that owns Johnnie Walker and Tanqueray, has signed a global partnership with Taste Festivals to create food and drink experiences.
Desperados recreates festival experience in Shoreditch
Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and "a refreshing evening mist".
Why Chicago hopes this installation will spark discussion around gun crime
A row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it is obtain a weapon.
Fuller's turns pub into urban garden
Fuller's, the London brewer and pubs owner, has turned one of its sites into an urban vegetable garden.
Bud Light creates US summer festival with Sam Hunt and Lil Jon
Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon, Dashboard Confessional and Harry Hudson.
St-Germain partners House of Holland for floral activation
St-Germain, the French elderflower liqueur brand owned by Bacardi, has partnered with fashion label House of Holland to create a two-day sensory experience.
San Miguel's 'Rich list' campaign is back with a social experiment
San Miguel, the Spanish lager brand owned by Carlsberg UK, is helping people find out whether material goods or experiences matter most to them.
Russian Standard Vodka creates DIY cocktail bar activation
Russian Standard Vodka is touring the UK with a custom-built cocktail bar with fresh herbs and fruit.
Icelandair works with national footballers for 90-minute experiences around World Cup
Icelandair, the airline company, is hosting a number of 90-minute football experiences created by the national football teams ahead of the World Cup next month.
Pimm's hosts race for brides and grooms in wedding attire
Pimm's, the Diageo-owned alcohol brand, sent 40 brides and grooms in a race through London in wedding attire.
Kellogg's partners former royal chef for wedding viewing party in New York
Kellogg's is partnering with former royal chef Darren McGrady to host a breakfast and viewing party in New York for Prince Harry and Meghan Markle's upcoming nuptials.
Kim Myhre becomes MD for MCI UK
Kim Myhre, managing director of new brand experience agency MCI Experience, has taken on responsibility of MCI UK, the global events network.
Aperol's biggest ever UK event will feature an orange canal
Aperol, the Campari-owned alcohol brand, is creating an Italian-themed experience with an orange canal for its biggest ever event in the UK.
Sweaty Betty annual body positive US fundraiser returns
Sweaty Betty, the British activewear brand, and non-profit organisation Movemeant Foundation are returning with their fourth annual US fitness event encouraging women to workout in their sports bras.
