Content from our thought leader

Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Time Out to launch market in Chicago
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Time Out to launch market in Chicago

Time Out Group is launching a new market in Chicago with 16 food stalls, three bars, a demonstration kitchen and a retail area.

Heineken and A Bathing Ape to create New York pop-up
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Heineken and A Bathing Ape to create New York pop-up

Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in New York.

Waitrose uses digital outdoor media to make it snow at Westfield
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Waitrose uses digital outdoor media to make it snow at Westfield

Waitrose is creating a white Christmas display at shopping centres to tie in with its festive ad.

British Airways partners Time Out for pop-up promoting top 2018 destinations
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British Airways partners Time Out for pop-up promoting top 2018 destinations

British Airways has kicked off a marketing drive aimed at showing off what it believes are the top destinations for holidaymakers next year.

EDF Energy's new digital home platform on hunt for ad agency
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EDF Energy's new digital home platform on hunt for ad agency

EDF Energy is searching for an ad agency for its new digital home services platform Hoppy.

Victoria's Secret creates New York pop-up with large slide and snow globe
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Victoria's Secret creates New York pop-up with large slide and snow globe

Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.

Fever-Tree Gin School returns for Christmas
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Fever-Tree Gin School returns for Christmas

Fever-Tree, the premium soft drink mixers brand, is kicking off its gin school again for the festive season.

Sipsmith revives rooftop gin experience with 'hot fire pokers'
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Sipsmith revives rooftop gin experience with 'hot fire pokers'

Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails.

Bacardi-backed Swizz Beatz exhibition returns to Miami
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Bacardi-backed Swizz Beatz exhibition returns to Miami

Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.

WaterAid uses empty water buckets to raise awareness of child poverty
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WaterAid uses empty water buckets to raise awareness of child poverty

WaterAid has placed 800 empty water buckets along the River Thames to represent the number of children who die every day due to a lack of clean water.

Event360 2018 to take place on 31 May
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Event360 2018 to take place on 31 May

Campaign is launching Event360, the annual creative forum for brand experience.

The Outnet.com and Refinery29 create window display experience
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The Outnet.com and Refinery29 create window display experience

The Outnet.com, the Net-a-Porter-owned outlet shopping site, is encouraging people to star in a window display.

Lumiere London to feature illuminated singing see-saws and flamingos
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Lumiere London to feature illuminated singing see-saws and flamingos

Lumiere London will feature illuminated singing see-saws in Mayfair, flamingos in Chinatown, and a Matisse-inspired animation on the facade of the Royal Academy of Arts.

Pop group Blue changes name to Green in Npower stunt
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Pop group Blue changes name to Green in Npower stunt

Npower has partnered with noughties boyband Blue to promote its green tariff.

NFL creates fan experience in Times Square
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NFL creates fan experience in Times Square

The NFL is offering fans in New York the chance to get closer to the game with an experience where they can enter into blocking, jumping and throwing competitions.

Coors Light creates après ski experience in Dublin
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Coors Light creates après ski experience in Dublin

Coors Light has set up an après ski style-lodge in Dublin's city centre with a VR ski experience, rides and DJ.

Beyoncé set designer Es Devlin creates 'singing tree' for V&A
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Beyoncé set designer Es Devlin creates 'singing tree' for V&A

The V&A museum is installing a "singing tree" with digital word projections that create a poem.

McCain creates roast dinner pop-up
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McCain creates roast dinner pop-up

McCain, the frozen food brand, is creating a restaurant pop-up dedicated to roasts.

Mercedes-Benz cars rev up for tour of London
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Mercedes-Benz cars rev up for tour of London

Mercedes-Benz is sending a convoy of Mercedes-AMG G 63s across London this morning.

Banks's Beer transforms disused building into an Advent calendar
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Banks's Beer transforms disused building into an Advent calendar

Banks's Beer, the Marston's-owned brand, is turning a disused building into a giant Advent calendar.