Content from our thought leader

Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Brockmans' gin palace experience returns to London
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Brockmans' gin palace experience returns to London

Brockmans, the premium gin brand, is bringing its gin palace experience back to the capital.

Alpro hosts supper club to launch Plant Power Day
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Alpro hosts supper club to launch Plant Power Day

Alpro, the dairy alternatives manufacturer, is hosting a supper club to launch its new Plant Power Day event.

L'Oreal to set up pop-up offering Paris Fashion Week hairstyles
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L'Oreal to set up pop-up offering Paris Fashion Week hairstyles

L'Oreal Paris is offering people the chance to recreate Paris Fashion Week runway hairstyles.

Toyota hosts Le Fil gig for shoppers
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Toyota hosts Le Fil gig for shoppers

Toyota is hosting a live Le Fil performance as part of its campaign to encourage people to express themselves.

Spotify hosts secret gig for premium Timberlake fans
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Spotify hosts secret gig for premium Timberlake fans

Spotify hosted a secret gig featuring Justin Timberlake last night after the Brit Awards.

How the FA is scaling its five-a-side People's Cup tournament
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How the FA is scaling its five-a-side People's Cup tournament

The Football Association is planning to scale its five-a-side tournament with better experiences for players and fans.

Natasha Blevins returns to Because to lead UK creative
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Natasha Blevins returns to Because to lead UK creative

Because, the global brand experience agency, has hired Natasha Blevins to lead its creative output in the UK.

Jose Cuervo hosts margarita competition again
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Jose Cuervo hosts margarita competition again

Jose Cuervo, the tequila brand, is hosting a margarita competition in London for another year.

Alistair Bryan joins Momentum Worldwide as COO
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Alistair Bryan joins Momentum Worldwide as COO

Alistair Bryan, the former Bristol agency chief executive of Bray Leino, has joined Momentum Worldwide as chief operating officer.

Patròn tequila marks Margarita Day with masterclasses and floral headdresses
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Patròn tequila marks Margarita Day with masterclasses and floral headdresses

Patròn, the tequila brand, is celebrating International Margarita Day this week with bars across London.

Ben Priest to leave Adam & Eve/DDB
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Ben Priest to leave Adam & Eve/DDB

Ben Priest has resigned from his role as group chief creative officer at Adam & Eve/DDB.

Lucasfilm's hyper reality Star Wars experience to move to Westfield Stratford
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Lucasfilm's hyper reality Star Wars experience to move to Westfield Stratford

The Star Wars hyper-reality experience is moving to Westfield Stratford.

Adidas creates two-day basketball festival with Pharrell Williams
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Adidas creates two-day basketball festival with Pharrell Williams

Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss and Damian Lilliard.

Mountain Dew creates NBA All-Star pop-up with Kevin Hart
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Mountain Dew creates NBA All-Star pop-up with Kevin Hart

Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in Los Angeles yesterday.

Inside the Converse 'One star hotel': A$AP Nast, cotton candy, Mahjong and more
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Inside the Converse 'One star hotel': A$AP Nast, cotton candy, Mahjong and more

Converse is opening the doors to its "One star hotel" today, revealing a variety of rooms with experiences bringing together "sneaker, skate, fashion and music".

OnePlus seeks ad agencies for Euro marketing push
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OnePlus seeks ad agencies for Euro marketing push

OnePlus, the Android phone maker, is stepping up its European marketing as it hunts for creative agencies to work on projects in the region.

French tourism agency takes over Carousel to promote coastal areas
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French tourism agency takes over Carousel to promote coastal areas

Atout France, the tourism agency, is launching an exhibition to promote the country's seaside destinations.

Penguin to create shop that stocks books only by women
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Penguin to create shop that stocks books only by women

Penguin is marking International Women's Day with a bookshop featuring titles written solely by female authors.

Radley to mark Chinese New Year with 10-feet tall Scottie dog
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Radley to mark Chinese New Year with 10-feet tall Scottie dog

Radley, the handbag retailer, is creating a 10-feet tall version of the Scottie dog that makes up its logo to celebrate Chinese New Year.

Haymarket sells Clothes Show brand to London Fashion Week Festival owner
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Haymarket sells Clothes Show brand to London Fashion Week Festival owner

SME London, the events company behind London Fashion Week Festival, has bought the rights to the Clothes Show brand from Haymarket Media Group.