Content from our thought leader

Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Which agency will take home B2C Brand Experience of the Year?
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Which agency will take home B2C Brand Experience of the Year?

A Converse 'hotel' and a hot air balloon party are among the activations shortlisted for the Campaign Event Awards. We take a closer look at the work.

Seven brand experience agencies to watch
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Seven brand experience agencies to watch

These are the shops that are expected to stand out in the brand experience crowd.

Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience
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Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience

The betting brand is marking its 30th anniversary with a 'Museum of Mischief' in Dublin this week.

Hendrick's creates martini pop-up bar with drinks inspired by different countries
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Hendrick's creates martini pop-up bar with drinks inspired by different countries

Pop-up runs during 3-5 October for London Cocktail Week.

Absolut takes over Soho townhouse to create porn star martini experience
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Absolut takes over Soho townhouse to create porn star martini experience

Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail.

L'Oréal Paris to create floating catwalk for Paris Fashion Week
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L'Oréal Paris to create floating catwalk for Paris Fashion Week

L'Oréal Paris is hosting a floating catwalk on the River Seine for Paris Fashion Week featuring products from design houses including Balmain, Elie Saab and Jacquemus.

Brand experience pitching costs on the rise
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Brand experience pitching costs on the rise

Brand experience agencies are taking part in more pitches and forking out an increasing amount of cash to impress clients and standout from the crowd.

Molson Coors consolidates brands into Havas including Coors Light
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Molson Coors consolidates brands into Havas including Coors Light

Molson Coors, the global brewing company, has moved Coors Light into Havas without a pitch, ending the brand's involvement with VCCP after eight years.

Creativity, tech and Instagrammable moments are trends among Campaign Event Awards shortlist
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Creativity, tech and Instagrammable moments are trends among Campaign Event Awards shortlist

Creativity, technology, multi-room experiences and Instagrammable moments are some of the trends that the Campaign Event Awards judges picked out from branded events this year.

Why two agency creatives set up an interactive exhibition around food with giant cherries and oranges
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Why two agency creatives set up an interactive exhibition around food with giant cherries and oranges

Imagination's Ozie Foster and Nick Burdett wanted to re-imagine the museum with a new concept based around plant-based food.

Blockbuster comes back for Deadpool 2 release
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Blockbuster comes back for Deadpool 2 release

Twentieth Century Fox is recreating a Blockbuster Video store that is stocked with Deadpool 2 videos only.

Grand Marnier to create alchemy-inspired experiences for London Cocktail Week
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Grand Marnier to create alchemy-inspired experiences for London Cocktail Week

Grand Marnier, the orange liqueur brand owned by Campari, is planning a series of alchemy-themed experiences during London Cocktail Week in October.

Cow & Gate owner calls digital and CRM review
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Cow & Gate owner calls digital and CRM review

Danone has contacted agencies about a statutory review of the digital and CRM accounts for its baby feeding brands Cow & Gate and Aptamil.

Sure partners Reebok for fitness event including boxing and 'sweat-proof' beauty tips
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Sure partners Reebok for fitness event including boxing and 'sweat-proof' beauty tips

Sure, the Unilever-owned deodorant brand, is partnering with Reebok to host a fitness activation.

Lurpak showcases Softest range with sandwich activation
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Lurpak showcases Softest range with sandwich activation

Lurpak, the Arla-owned butter brand, is touring the UK with a sandwich-themed activation to showcase its Softest variant.

Virgin Holidays hosts ball pit activation to encourage Londoners to 'say balls to boring'
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Virgin Holidays hosts ball pit activation to encourage Londoners to 'say balls to boring'

Virgin Holidays is encouraging consumers to put on their "adventurous pants" and jump into a ball pit for a chance to win a free trip.

Cadbury creates 'human charging points' to beat afternoon slump
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Cadbury creates 'human charging points' to beat afternoon slump

Cadbury, the Mondelez International brand, has created a "human charging point" at Canary Wharf as it hands out its Boost bars for one minute only.

NFL marks start of season with family and music-orientated event
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NFL marks start of season with family and music-orientated event

The National Football League is creating its most family and music-orientated event by taking over Piccadilly once again to mark the start of the 2018 season.

Penguin partners Backyard Cinema for The Snowman Experience
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Penguin partners Backyard Cinema for The Snowman Experience

Penguin Random House is marking the 40th anniversary of The Snowman with a live experience created by Backyard Cinema.

Samsung uses Family Guy AR experience to showcase connected home tech
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Samsung uses Family Guy AR experience to showcase connected home tech

Samsung is using an augmented reality game of TV show Family Guy to showcase its connected home technology.

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