Content from our thought leader

Gurjit Degun

Creativity and culture editor

Gurjit is creativity and culture editor at Campaign. Contact her at or 020 8267 4912. 

Image of Cannes Lions festival

Cannes Lions introduces humour category to awards

Judges will be looking for work that uses 'wit and satire to provide amusement'.

Ari Weiss
Still from Temptations ad

Temptations takes inspiration from 1970s in festive spot by Adam & Eve/DDB

The ad has been directed by Jeff Low through Biscuit Filmworks.

Mark Molloy at the Ciclope Festival in Berlin, Germany

Apple 'Underdogs' director Mark Molloy: 'Embrace products in ads'

Molloy was speaking about his work with the tech brand at the Ciclope Festival in Berlin, Germany.

Still from Etsy ad

Etsy's Christmas ad takes inspiration from Mission: Impossible

Films have been directed by Steve Rogers.

A picture of Helen Andrews

Adam & Eve/DDB chief executive departs after four months

Helen Andrews joined the Omnicom shop in June.

Headshot of Javier Campopiano

Javier Campopiano: 'This is a strong industry but sometimes we have to believe more'

McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.

collage of images including people with computers overlaid with number 2 in a red circle

Can we win the war against the robots?

Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?

Ikea flags

Ikea appoints global ad agency

Account spans 31 countries.

Brandi Chastain in Nike ad

Nike's Fifa Women's World Cup ad highlights footballers' talents

It stars 11 players, as well as Brandi Chastain.

Rick Brim
Paul Stanway and Will Mould

XYZ sells to 160over90

The agency will be known as 160over90 and relocate to Shoreditch.

Still from Coors ad

Coors swaps taxis for bears and an eagle in latest ad

'Fresh ride' has been created by Havas London.

VW CV SAD billboard
Still from DT ad showing an image of a young girl blurred on a screen

Deutsche Telekom creates deepfake of young girl to illustrate harms of social media

The social experiment campaign has been created by Adam & Eve Berlin.

Aline Santos

Unilever targets Cannes Lions as part of creative transformation

Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, wants marketers to be closer to creativity.

BA outdoor ad
Close up shot of top half of Susan Hoffman's face. She is wearing a pair of glasses and looking wide-eyed into the camera

W&K's Susan Hoffman: 'You always want awards, but you don’t want to stand up on a pedestal about it'

The Wieden & Kennedy stalwart and creative powerhouse is about to receive yet more plaudits, picking up the Lion of St Mark from Cannes. But for W&K's chief creative officer, Susan Hoffman, producing quality work will always take priority over filling awards cabinets.

Joan: (From left) Tom Ghiden, Kirsty Hathaway, Renee Jennings, Jamie Robinson and Lisa Clunie

Joan sets up London office and launches with eBay as UK client

Kirsty Hathaway and Tom Ghiden will lead the agency.


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