Content from our thought leader

Gurjit Degun

Creativity and culture editor

Gurjit is creativity and culture editor at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Alexander Nowak, Mother Berlin (Image credit: Christian Werner)

Mother launches Berlin office and hires Droga5 New York's Alexander Nowak

The agency's office is yet to open and Nowak is working at Espressobar in Charlottenburg's Mommsenstrasse.

Nike ad

Nike's World Cup ad enlists scientists to find out who the best player of all time is

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.

Jason Sudeikis playing with a football

McDonald's turns to Jason Sudeikis for World Cup campaign

'Wanna go to McDonald's' is the brand's largest global campaign to date.

Still from Amazon ad

Amazon enlists Taika Waititi to direct Christmas ad

'Joy is made' has been created by Lucky Generals.

Still from John Lewis ad
Image of Mat Goff sitting behind a table with hands clasped and looking up and to his right

Mat Goff to depart Adam & Eve/DDB after 15 years

He will move back to London at the end of the year.

The lego vehicle, still from ad

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry

The brand is marking its 90th anniversary this year.

FORD 2018 FOCUS ST-LINE

Ford moves global ad account

Incumbent BBDO will work on CRM in the US.

Tourism Australia still

Kangaroo and unicorn team up in nine-minute Tourism Australia promo

'Come and say g'day' has been directed by The Greatest Showman's Michael Gracey.

Still from Ikea 'Playin' with my friends" by Mother

Ikea mulls creative agency review

It is undecided whether conversations with shops will lead to a full review but Ikea confirmed it is considering the process.

Still from Uber Eats ad

Uber Eats calls on customers to enjoy downtime

Work has been created by Mother London.

Still from Burberry ad

Burberry dancers take over nighttime London with an undiscovered creature

'Night creatures' was created in collaboration with Megaforce.

Dan Wieden

Wieden & Kennedy co-founder Dan Wieden dies at 77

He set up Wieden & Kennedy in 1982.

Still from Virgin Atlantic

Virgin Atlantic taps RuPaul's Drag Race star Michelle Visage in campaign around gender identity policy

Staff have the option to choose uniform that best represents them.

Guillermo Vega sitting on some stone steps surrounded by plants

Guillermo Vega joins Ogilvy

He has relocated from London to New York.

Skoda Vision 7S

Škoda reviews global advertising

Car marque is working with The Observatory International.

Mother Goods basket in clouds

Mother creates venture to address topical issues such as gun control and gay rights

Mother Goods will donate profits to organisations tied to the social issues.

A young blonde woman on the basketball court, with the text "Win Better" across the screen

David Kolbusz releases first work as Orchard CCO

The spots for Champ Sports feature students pushing themselves in sports in their own way.

basketball player taking a shot

NBA appoints creative agency after competitive pitch

The biggest global brand in basketball held a pitch process for the account.

VMLY&R Marco Bezerra

Specsavers' Marco Bezerra named VMLY&R Commerce ECD

He replaces Elspeth Lynn, who was executive creative director of Geometry London.

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