Content from our thought leader

Brittaney Kiefer

Creativity & culture editor

Brittaney Kiefer is the creativity and culture editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Sport England: 'This girl can' is more vital than ever in age of Instagram influencers
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Sport England: 'This girl can' is more vital than ever in age of Instagram influencers

Unrealistic images on social media pose threat to organisation's effort to close gender gap in exercise.

Sport England's 'This girl can' marks five years with 'urgent' call to arms
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Sport England's 'This girl can' marks five years with 'urgent' call to arms

Campaign returns with focus on societal barriers...

First Direct introduces 'money wellness' campaign to tackle financial anxiety
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First Direct introduces 'money wellness' campaign to tackle financial anxiety

It's The Brooklyn Brothers' debut work for the bank...

Year ahead for cultural trends: This is the age of conscious consumerism
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Year ahead for cultural trends: This is the age of conscious consumerism

We need to rethink the entire premise of the industry

This is me: Ian Pons Jewell leans on the power of comedy
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This is me: Ian Pons Jewell leans on the power of comedy

He's more than the 'kooky comedy guy'...

Mcgarrybowen recruits VMLY&R's Sophie Lewis as strategy chief
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Mcgarrybowen recruits VMLY&R's Sophie Lewis as strategy chief

Lewis has been at VMLY&R since 2018.

Year ahead for creativity: Open up to exciting new voices
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Year ahead for creativity: Open up to exciting new voices

The future can't thrive if the talent pool keeps shrinking

Director Ninian Doff: 'I love going in way too deep'
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Director Ninian Doff: 'I love going in way too deep'

Doff talks about getting his start in music videos by glueing arms on to crows, crafting Santa's origin story and what he has learned from making his first feature film.

I made this: Ross Taylor's sanctuary for maximalist taste
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I made this: Ross Taylor's sanctuary for maximalist taste

'A small dose of high drama'...

Pick of the Week: Burger King trolls politicians with whopper of a stunt
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Pick of the Week: Burger King trolls politicians with whopper of a stunt

The brand pokes fun at one of the most infamous political lies in recent history.

Rapp and Campaign launch survey on masculinity in post-#MeToo workplace
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Rapp and Campaign launch survey on masculinity in post-#MeToo workplace

Study will examine whether modern masculinity has evolved after #MeToo and Time's Up.

Pick of the Week: Nike spotlights the 93 black men who changed English football
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Pick of the Week: Nike spotlights the 93 black men who changed English football

Out of 1,244 footballers who have played for the men's national team, only 93 have been black.

Audi retains BBH for advertising account
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Audi retains BBH for advertising account

Agency holds on to one of its founding clients.

The Women's Equality Party is on a quest to reach the 'switched off'
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The Women's Equality Party is on a quest to reach the 'switched off'

Ahead of the general election, the Women's Equality Party has launched campaigns to fight against the political establishment and remind people that Brexit is not 'the only game in town'.

BBC calls on nation to shake off 2019 and embrace #XmasLife
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BBC calls on nation to shake off 2019 and embrace #XmasLife

It is third Christmas ad from in-house agency BBC Creative.

Dreams picks Uncommon as creative agency
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Dreams picks Uncommon as creative agency

Shop beat BBH and Grey in pitch.

Pick of the Week: John Lewis and Waitrose are a match made in Christmas ad heaven
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Pick of the Week: John Lewis and Waitrose are a match made in Christmas ad heaven

The brands' first joint festive campaign introduces a new memorable star.

KFC tells turkey horror stories in animated Christmas campaign
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KFC tells turkey horror stories in animated Christmas campaign

Spots highlight stress of preparing holiday turkey...

Tesco delivery driver takes nostalgic trip through Christmases past
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Tesco delivery driver takes nostalgic trip through Christmases past

Ad continues Tesco's centenary celebrations.

Nike honours 93 black players who paved the way in English football
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Nike honours 93 black players who paved the way in English football

Campaign was created by Wonderhood Studios...

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