Content from our thought leader

Brittaney Kiefer

Creativity editor

Brittaney Kiefer is creativity editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Libresse, Nike and New York Times are big winners at D&AD Awards
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Libresse, Nike and New York Times are big winners at D&AD Awards

D&AD gave out six coveted black Pencils this year.

Turkey of the Week: Boots' well-meaning summer ad is cringeworthy
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Turkey of the Week: Boots' well-meaning summer ad is cringeworthy

The intention of this campaign is commendable, but the execution falls short.

This is me: Anthony Moore's sound design aims to be a form of storytelling
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This is me: Anthony Moore's sound design aims to be a form of storytelling

Don't do cool sound design for the sake of it...

Should ads be more honest about selling?
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Should ads be more honest about selling?

BrewDog claimed to have launched 'the most honest ad ever'. Should more brands take this frank kind of approach?

BBC and rapper Ms Banks create empowerment anthem for Women's World Cup
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BBC and rapper Ms Banks create empowerment anthem for Women's World Cup

Campaign shines spotlight on women's sport.

Munroe Bergdorf: Brands should 'embrace the radicals'
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Munroe Bergdorf: Brands should 'embrace the radicals'

Trans activist and model, who was fired by L'Oréal in 2017, said brands should get behind controversial voices.

Adam & Eve co-founder Jon Forsyth launches agency
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Adam & Eve co-founder Jon Forsyth launches agency

Forsyth has founded agency with Simon Massey.

Everyone needs a Brazilian: the South American creative invasion
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Everyone needs a Brazilian: the South American creative invasion

Meet the South Americans who have taken over UK shops.

Amazon Prime Video's TV-binge campaign returns with dramatic flourish
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Amazon Prime Video's TV-binge campaign returns with dramatic flourish

Characters' lives are changed after binge-watching...

BrewDog and Uncommon get real with 'most honest ad ever'
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BrewDog and Uncommon get real with 'most honest ad ever'

Bare copy and art direction speak to advertising cynics.

Black horse returns for Lloyds Bank's first inter-generational story
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Black horse returns for Lloyds Bank's first inter-generational story

Generations can learn from each other, as the horse and its foal demonstrate.

Bodyform takes over London toilets with vulva art to tackle body shame
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Bodyform takes over London toilets with vulva art to tackle body shame

Work is part of 'Viva la vulva' campaign.

Pick of the Week: Amstel's weird Jeff Bridges spot calls for a toast
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Pick of the Week: Amstel's weird Jeff Bridges spot calls for a toast

Amstel's ad starring Jeff Bridges as a human bridge is hard to forget.

Vote for Your Future campaign calls on young people to 'give a XXXX'
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Vote for Your Future campaign calls on young people to 'give a XXXX'

Ads target young people not registered to vote...

Turkey of the Week: VW's Cara Delevingne ad makes no sense
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Turkey of the Week: VW's Cara Delevingne ad makes no sense

What does she have to do with a compact SUV?

This is me: Georgia Hudson explores the human condition
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This is me: Georgia Hudson explores the human condition

She discusses surreal films and leaving the ego behind...

Refuge plays twisted game of hide-and-seek in Picturehouse campaign
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Refuge plays twisted game of hide-and-seek in Picturehouse campaign

Work by BBH London highlights domestic abuse.

Barclaycard humours Simon Cowell's absurd idea for frozen talent show
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Barclaycard humours Simon Cowell's absurd idea for frozen talent show

Campaign by Droga5 promotes Barclaycard's repayment calculator.

ITV journeys through history to champion TV's pivotal role in culture
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ITV journeys through history to champion TV's pivotal role in culture

Work was created by Uncommon Creative Studio.

Pick of the Week: WaterWipes documentary gets real about parenting
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Pick of the Week: WaterWipes documentary gets real about parenting

It's a rare example of a branded documentary that actually works.

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