Content from our thought leader

Brittaney Kiefer

Bloody Good Period’s catchy music video aims to erase period shame once and for all

The animated film by Mother celebrates the everyday realities of menstruation.

Thundercat remixes classic Diet Coke jingle in first work by Droga5 London

The song launches the brand's new 'Just because' campaign by Droga5 London.

Fitness brands need to limber up

From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience.

Cannes Lions awards Microsoft with Creative Marketer of the Year

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time.

'BlackStrat' collective aims to bring more black talent into strategy

BlackStrat is a group championing diversity in the 'elitist' strategy discipline.

Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty

The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against period poverty.

The Guardian celebrates 200th anniversary with 'work in progress' campaign

The brand campaign positions the publication as a challenger brand.

Saatchi & Saatchi unveils programme to support working parents in adland

The initiative comes as research shows working parents have been hard hit by pandemic.

How Fifa created an ‘authentic, not voyeuristic’ portrayal of a British Muslim community

Fifa's award-winning campaign features the Midnight Ramadan League in Birmingham.

Iris unveils policy to incentivise clients to fight against climate change

Marketers encouraged to sign up to 'climate charter' and help businesses reduce carbon footprint.

David Beckham finds escape in global Maserati campaign by Droga5

This is the debut work for the car brand by Droga5 London.

LG takes magical journey through surreal landscapes to promote TVs

A 90-second ad is the first work for the brand by The & Partnership London.

Why Unilever is banning the word 'normal' from its ads and packaging

The commitment is part of Unilever's new 'Positive Beauty' programme to drive inclusion and gender equality across the sector.

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

Bodyform follows up #WombStories and #BloodNormal

The campaign follows #WombStories and supports earlier diagnosis of endometriosis.

Publicis creates knowledge hack platform to upskill young people – and everyone else

The programme will offer training, mentorships and job opportunities to young people from ethnic-minority and low social mobility backgrounds.

D&AD partners Google to expand Shift night school globally

Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free