Content from our thought leader

Brittaney Kiefer

Creativity and digital editor

Brittaney Kiefer is the creativity and digital editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

This copywriter turned her creative frustrations into a podcast all about rejection
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This copywriter turned her creative frustrations into a podcast all about rejection

Copywriter Maria Nazdravan started a podcast about rejection, and found the thing so many people fear can actually help creativity. She tells Campaign what she's learned, including how to reject a creative partner's idea.

Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign
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Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

Twitter has launched a brand campaign that features UK comedian Romesh Ranganathan helping stressed new users figure out the social platform.

Christmas carols get a feminist revamp in Grey London's drive for Refuge
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Christmas carols get a feminist revamp in Grey London's drive for Refuge

Grey London has created a feminist Christmas album of rewritten hymns to raise money for domestic violence charity Refuge.

How the BBC made a stop-motion Christmas ad to capture real British life
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How the BBC made a stop-motion Christmas ad to capture real British life

BBC One's acclaimed Christmas ad ditches festive clichés and uses a new animation technique to tell a story of togetherness. Brittaney Kiefer talks to the creators about how they pulled it off.

Pick of the week: BBC steals the show with its heart-warming Christmas ad
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Pick of the week: BBC steals the show with its heart-warming Christmas ad

Brittaney Kiefer thinks BBC One delivered the best Christmas ad of the season.

Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid'
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Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid'

Oliviero Toscani, the photographer famous for creating controversial ads for Benetton, is back with a new campaign and still intent on provoking his audience. He tells Brittaney Kiefer why advertising is "stupid" and calls for brands to shake up their creative approach.

Benetton's controversial photographer Toscani is back with new ad campaign
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Benetton's controversial photographer Toscani is back with new ad campaign

Oliviero Toscani, the photographer behind some of Benetton's most controversial advertising, has returned for the fashion brand's new global campaign focused on societal integration.

Turkey of the week: Pepsi Max's Christmas ad doesn't cut it
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Turkey of the week: Pepsi Max's Christmas ad doesn't cut it

Brittaney Kiefer thinks Pepsi Max's Christmas ad will blur into the onslaught of festive advertising.

Channel 4's 'Superhumans' named among best ads at Campaign Big Awards
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Channel 4's 'Superhumans' named among best ads at Campaign Big Awards

Channel 4's "We're the superhumans" ad for the 2016 Paralympic Games won best film at the Campaign Big Awards 2017.

Adam & Eve/DDB crowned Agency of the Year at Campaign Big Awards
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Adam & Eve/DDB crowned Agency of the Year at Campaign Big Awards

Adam & Eve/DDB was named Agency of the Year at the Campaign Big Awards 2017.

Cannes Lions-winning creative team returns to Mother
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Cannes Lions-winning creative team returns to Mother

Cannes Lions-winning creative team Danielle Outhwaite-Noel and Thom Whitaker have left Grey London to return to their former agency Mother London.

Director's spotlight: Isaiah Seret made an epic short film for alt-J that's not like your typical music video
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Director's spotlight: Isaiah Seret made an epic short film for alt-J that's not like your typical music video

Indie band alt-J asked director Isaiah Seret to make a music video that told a Welsh mining love story - the result is a cinematic short film resembling a sweeping period drama. Seret tells Campaign about his creative process.

Pick of the week: Heathrow's bears are a Christmas treat
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Pick of the week: Heathrow's bears are a Christmas treat

Brittaney Kiefer thinks Heathrow has once again created a standout Christmas campaign with the return of teddy bear couple Doris and Edward Bair.

Debenhams hires Mother to kick off 'social shopping' marketing strategy
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Debenhams hires Mother to kick off 'social shopping' marketing strategy

Debenhams has hired Mother as its strategic, creative and design agency following a competitive pitch.

Sainsbury's ditches the Christmas blockbuster with sing-along ad starring real people
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Sainsbury's ditches the Christmas blockbuster with sing-along ad starring real people

Sainsbury's has put real people and employees at the heart of its Christmas ad campaign, marking a new creative direction from the supermarket's previous festive blockbusters.

Waitrose covers an English village with snow in arty, black-and-white Christmas ad
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Waitrose covers an English village with snow in arty, black-and-white Christmas ad

Waitrose puts the focus on community spirit in its Christmas ad about villagers snowed in at a pub, which is shot completely in black and white.

John Lewis reveals Christmas ad with a friendly monster under the bed
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John Lewis reveals Christmas ad with a friendly monster under the bed

John Lewis has unveiled its hotly anticipated Christmas ad with new star Moz the Monster, who lives under a boy's bed.

John Lewis store signs reveal Christmas ad clue
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John Lewis store signs reveal Christmas ad clue

John Lewis has changed some of its storefronts around the UK in what appears to be a teaser for its Christmas campaign.

Rankin the risk-taker: the photographer talks breaking rules, copycats and real beauty
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Rankin the risk-taker: the photographer talks breaking rules, copycats and real beauty

The photographer has built his career on pushing boundaries. Now, through his creative agency The Full Service, he is helping brands do the same.

Save the Children hires Mother ahead of centenary
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Save the Children hires Mother ahead of centenary

Save the Children International has appointed Mother as its lead creative and strategic agency ahead of the charity's 100th anniversary in 2019.