Content from our thought leader

Brittaney Kiefer

Creativity & culture editor

Brittaney Kiefer is the creativity and culture editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

Publicis.Poke to help employees facing the menopause

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

Bodyform follows up #WombStories and #BloodNormal

Bodyform follows up #WombStories and #BloodNormal

The campaign follows #WombStories and supports earlier diagnosis of endometriosis.

Publicis creates knowledge hack platform to upskill young people – and everyone else

Publicis creates knowledge hack platform to upskill young people – and everyone else

The programme will offer training, mentorships and job opportunities to young people from ethnic-minority and low social mobility backgrounds.

D&AD partners Google to expand Shift night school globally

D&AD partners Google to expand Shift night school globally

Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.

My mortgage broker wrote a porno: Habito creates erotic novel with Rocky Flintstone

My mortgage broker wrote a porno: Habito creates erotic novel with Rocky Flintstone

Campaign by Uncommon aims to reignite the spark between home-buying couples.

Two gamers find love in Virgin Media spot

Two gamers find love in Virgin Media spot

'Faster brings us closer' shows romance blossoming in the world of online gaming.

New platform aims to bring dyslexic talent into ad industry

New platform aims to bring dyslexic talent into ad industry

Free reading platform Leo makes a creative education more accessible to students with dyslexia.

Did somebody say Just Eat called a creative review?

Did somebody say Just Eat called a creative review?

Incumbent McCann London has worked on account since 2018…

Review of 2020: The year we became 'accidental climate heroes'

Review of 2020: The year we became 'accidental climate heroes'

As part of Campaign's 'Not Normal' series of essays about 2020, we examine the negative impact of climate change, which made its presence felt in 2020, but also the way that coronavirus brought some environmental positives.

Samsung follows onion film with a grinning dog

Samsung follows onion film with a grinning dog

The project is the latest in the brand's 'Inspired by a true photo' campaign.

Tesco defends decision to cut black couple from ad

Tesco defends decision to cut black couple from ad

The supermarket received backlash for its decision to cut a scene featuring a black couple from a 'Food love stories' ad released last month.

Durex reclaims hated word ‘moist’ in campaign tackling female sexual discomfort

Durex reclaims hated word ‘moist’ in campaign tackling female sexual discomfort

The brand continues its 'Ladies let's lube' campaign.

Crisis triggers wave of ad agency start-ups

Crisis triggers wave of ad agency start-ups

Unique circumstances have laid groundwork for new 'disruptive' shops…

Mother ventures into entertainment with new production company

Mother ventures into entertainment with new production company

First project is a five-part web series by a theatre director.

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO

Agency lost PepsiCo brand Walkers earlier this year.

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Animated film follows a displaced jaguar called 'Jag-wah'.

Amazon Alexa's global campaign bridges the mundane and the magical

Amazon Alexa's global campaign bridges the mundane and the magical

It is the latest campaign for the brand by Droga5 London.

Night School opens to bring more diverse talent into creative industries

Night School opens to bring more diverse talent into creative industries

It is the second year of The Brooklyn Brothers' initiative to introduce ethnically diverse young people to creative careers.

Ex-Grey creative chief Rossi and Domino’s CMO Somers behind new independent collective

Ex-Grey creative chief Rossi and Domino’s CMO Somers behind new independent collective

Adrian Rossi will serve as creative chairman and Emily Somers as client and marketing partner.

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