Content from our thought leader

Brittaney Kiefer

Creativity & culture editor

Brittaney Kiefer is the creativity and culture editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.

Paralympics body shows race from perspective of world's fastest blind sprinter
Tom Goodwin leaves Publicis following combative tweets on coronavirus

Tom Goodwin leaves Publicis following combative tweets on coronavirus

Holding company parted ways with Goodwin after he tweeted about pandemic.

Anti-domestic-abuse campaign enlists people at home as allies during Covid-19

Anti-domestic-abuse campaign enlists people at home as allies during Covid-19

Domestic violence expected to surge during period of isolation...

Apple's AirPods help a dancer magically move from day to night

Apple's AirPods help a dancer magically move from day to night

Film promotes Active Noise Cancellation feature...

Nike creates moving tribute to Kobe Bryant

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service...

Amazon enlists Ellen DeGeneres for latest Super Bowl blockbuster

Amazon enlists Ellen DeGeneres for latest Super Bowl blockbuster

Droga5 London's first Amazon ad for US extravaganza...

Kratos interrupts man's morning shave in PlayStation's rowdy ad

Kratos interrupts man's morning shave in PlayStation's rowdy ad

It is latest work for brand by Adam & Eve/DDB

TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

The business will be led from Mother's New York office.

Havas London nabs Grey's Vicki Maguire

Havas London nabs Grey's Vicki Maguire

She will start new role in January...

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Work is collaboration between BETC Paris and The Lego Agency.

Lucky Generals lines up New York leadership for international expansion

Lucky Generals lines up New York leadership for international expansion

Agency's first office outside UK will open in March.

Mother appoints creative leaders to assist international expansion

Mother appoints creative leaders to assist international expansion

Susan Hosking and Peter Robertson will be ECDs, international...

Celebs foiled by spoof Alexa gadgets in Amazon's Super Bowl blockbuster

Celebs foiled by spoof Alexa gadgets in Amazon's Super Bowl blockbuster

It is Lucky Generals' second for the brand...

Idris Elba realises childhood dreams in Squarespace ads shot by Spike Jonze

Idris Elba realises childhood dreams in Squarespace ads shot by Spike Jonze

Campaign also stars British comedian Lolly Adefope...

Johnnie Walker calls international ad review

Johnnie Walker calls international ad review

Diageo brand has also brought on a new agency for digital work.

Apple's ad for Group FaceTime connects Elvis impersonators everywhere

Apple's ad for Group FaceTime connects Elvis impersonators everywhere

Feature unites Elvis fans in Dougal Wilson film

Sunshine raises investment to grow in US and China

Sunshine raises investment to grow in US and China

Funds will be used to develop new entertainment properties, expand in LA and build a Beijing presence.

Directing heavyweights Traktor split with Rattling Stick for Stink

Directing heavyweights Traktor split with Rattling Stick for Stink

Award-winning filmmaking collective Traktor has split with Rattling Stick and signed an exclusive global deal with Stink.

VOWSS shines spotlight on the best short films and advertising made by women this year

VOWSS shines spotlight on the best short films and advertising made by women this year

Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the VOWSS showcase at Cannes Lions, which recognises the best short films and advertising made by women.

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