Content from our thought leader

Brittaney Kiefer

Creativity & culture editor

Brittaney Kiefer is the creativity and culture editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Tesco defends decision to cut black couple from ad

Tesco defends decision to cut black couple from ad

The supermarket received backlash for its decision to cut a scene featuring a black couple from a 'Food love stories' ad released last month.

Durex reclaims hated word ‘moist’ in campaign tackling female sexual discomfort

Durex reclaims hated word ‘moist’ in campaign tackling female sexual discomfort

The brand continues its 'Ladies let's lube' campaign.

Crisis triggers wave of ad agency start-ups

Crisis triggers wave of ad agency start-ups

Unique circumstances have laid groundwork for new 'disruptive' shops…

Mother ventures into entertainment with new production company

Mother ventures into entertainment with new production company

First project is a five-part web series by a theatre director.

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO

Agency lost PepsiCo brand Walkers earlier this year.

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Animated film follows a displaced jaguar called 'Jag-wah'.

Amazon Alexa's global campaign bridges the mundane and the magical

Amazon Alexa's global campaign bridges the mundane and the magical

It is the latest campaign for the brand by Droga5 London.

Night School opens to bring more diverse talent into creative industries

Night School opens to bring more diverse talent into creative industries

It is the second year of The Brooklyn Brothers' initiative to introduce ethnically diverse young people to creative careers.

Ex-Grey creative chief Rossi and Domino’s CMO Somers behind new independent collective

Ex-Grey creative chief Rossi and Domino’s CMO Somers behind new independent collective

Adrian Rossi will serve as creative chairman and Emily Somers as client and marketing partner.

WaterWipes enlists food director and Normal People DOP for ode to baby skin

WaterWipes enlists food director and Normal People DOP for ode to baby skin

The film pushes against unblemished and unrealistic images often seen in babycare advertising.

Love blooms between rival onion cafes in Samsung’s quirky smartphone campaign

Love blooms between rival onion cafes in Samsung’s quirky smartphone campaign

The campaign is Mother London's first work for the brand.

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.

Paralympics body shows race from perspective of world's fastest blind sprinter
Tom Goodwin leaves Publicis following combative tweets on coronavirus

Tom Goodwin leaves Publicis following combative tweets on coronavirus

Holding company parted ways with Goodwin after he tweeted about pandemic.

Anti-domestic-abuse campaign enlists people at home as allies during Covid-19

Anti-domestic-abuse campaign enlists people at home as allies during Covid-19

Domestic violence expected to surge during period of isolation...

Apple's AirPods help a dancer magically move from day to night

Apple's AirPods help a dancer magically move from day to night

Film promotes Active Noise Cancellation feature...

Nike creates moving tribute to Kobe Bryant

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service...

What the Oscar nominees teach us about creativity

What the Oscar nominees teach us about creativity

Advertising leaders share what their favourite Oscar-nominated films taught them about creativity.

Kratos interrupts man's morning shave in PlayStation's rowdy ad

Kratos interrupts man's morning shave in PlayStation's rowdy ad

It is latest work for brand by Adam & Eve/DDB

TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

The business will be led from Mother's New York office.

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