Content from our thought leader

Brittaney Kiefer

Creativity editor

Brittaney Kiefer is creativity editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Pick of the Week: Comic Relief's film is a beautiful reflection on its purpose
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Pick of the Week: Comic Relief's film is a beautiful reflection on its purpose

Amid political divisions, the British public needs a reminder of why charity matters.

Breaking up is hard to do: the truth about life after creative partnership
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Breaking up is hard to do: the truth about life after creative partnership

Being part of a creative pair can feel like a marriage. But after years of working in harmony, the inevitable break-up can often be as traumatic as a real-life divorce.

Aldi enlists pro gamers in mission to restore family dinnertime
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Aldi enlists pro gamers in mission to restore family dinnertime

The retailer has a solution to the problem of online gaming interrupting family mealtimes.

Comic Relief's new film by Wonderhood is a love letter to British charity
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Comic Relief's new film by Wonderhood is a love letter to British charity

This is the first work released by Wonderhood Studios.

GoCompare picks Droga5 as creative agency after three-way pitch
Audi breaks up a wedding in humorous campaign for the R8
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Audi breaks up a wedding in humorous campaign for the R8

The ad is set to a cover of The Carpenters' Close to You.

A&E/DDB wins Virgin Media advertising account
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A&E/DDB wins Virgin Media advertising account

The agency beat Wonderhood Studios in the final round.

Every day should be #IWD: A year of celebrating 'badass' female creatives
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Every day should be #IWD: A year of celebrating 'badass' female creatives

Two advertising creatives set up a platform to spotlight female talent every day of the year.

Moneysupermarket promises to help people 'Get money calm' in brand relaunch
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Moneysupermarket promises to help people 'Get money calm' in brand relaunch

The brand wants to move beyond traditional price-comparison services in new campaign by Engine.

Behind one charity's mission to close the creativity gap
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Behind one charity's mission to close the creativity gap

The creative industries are a boon to the UK economy, yet cutbacks in schools increasingly bar access to creative education. This is a problem that the advertising industry should take seriously.

F1 taps The Chemical Brothers to create the fastest remix of all time
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F1 taps The Chemical Brothers to create the fastest remix of all time

The collaboration launches Formula 1's 2019 season.

Droga5 hires Grey's Grace Francis to move into experience design
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Droga5 hires Grey's Grace Francis to move into experience design

It is the agency's first c-suite hire in the past three years.

Puma hires Dark Horses to create global football campaigns
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Puma hires Dark Horses to create global football campaigns

Dark Horses is the sports marketing agency backed by Lucky Generals.

Citroën's 100th anniversary campaign imagines the future of mobility
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Citroën's 100th anniversary campaign imagines the future of mobility

The campaign aims to follow in the footsteps of founder André Citroën, who was known as an innovative businessman and marketer.

Lexus' epic 60,000-hour documentary elevates human craft above technology
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Lexus' epic 60,000-hour documentary elevates human craft above technology

In a tech-driven world, Lexus' film concludes that there are 'no shortcuts to greatness'.

TBWA wins global brief to launch fintech player Refinitiv
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TBWA wins global brief to launch fintech player Refinitiv

The agency's London office will create the brand's first ad campaign.

Guide Dogs shifts marketing strategy with 'people-first' campaign
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Guide Dogs shifts marketing strategy with 'people-first' campaign

Charity wants to promote its services beyond dogs.

International Paralympic Committee taps A&E/DDB to redefine brand strategy
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International Paralympic Committee taps A&E/DDB to redefine brand strategy

Adam & Eve/DDB is organisation's first creative agency.

Opening up about money could close the pay gap and transform your career
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Opening up about money could close the pay gap and transform your career

Alex Holder thinks it could have a huge effect...

Turkey of the Week: Kellogg's ad is like a never-ending bad date

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