Content from our thought leader

Brittaney Kiefer

Creativity and digital editor

Brittaney Kiefer is the creativity editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Shortlist Media is building an agency to help brands reach 'flat white warriors'
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Shortlist Media is building an agency to help brands reach 'flat white warriors'

The Family On Demand service will be more akin to a traditional ad agency, with its remit expanding beyond the publisher's titles.

Celebrities wear hate on their sleeves in Diesel's campaign to fight online abuse
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Celebrities wear hate on their sleeves in Diesel's campaign to fight online abuse

Accompanying collection allows consumers to create their own items

Heineken's Champions League ad takes a light-hearted spin on missing big football moments
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Heineken's Champions League ad takes a light-hearted spin on missing big football moments

The next instalment in Heineken's new global marketing campaign dramatises the unmissable moments of the Uefa Champions League.

Sunshine raises investment to grow in US and China
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Sunshine raises investment to grow in US and China

Funds will be used to develop new entertainment properties, expand in LA and build a Beijing presence.

Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping
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Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping

Breastfeeding mothers throw off the shackles of feeling like cows in a bold campaign from tech start-up Elvie to launch its wearable breast pump.

Cream contest expands to showcase non-ad school creative talent
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Cream contest expands to showcase non-ad school creative talent

The winners, including some who did not attend ad school, will showcase their work on 20 September.

This recycled sailboat aims to start a plastic revolution with support from Droga5
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This recycled sailboat aims to start a plastic revolution with support from Droga5

The Flipflopi will set sail on Saturday from Kenya to Tanzania.

Pick of the Week: Nike champions another controversial hero with Caster Semenya ad
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Pick of the Week: Nike champions another controversial hero with Caster Semenya ad

You couldn't miss Nike's Colin Kaepernick ad last week.

Virgin Atlantic and Virgin Holidays show the magical side of travel in first joint marketing campaigns
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Virgin Atlantic and Virgin Holidays show the magical side of travel in first joint marketing campaigns

Virgin Atlantic and Virgin Holidays have simultaneously launched their new multimillion-pound marketing campaigns and brand identities that inject a sense of playfulness and magic back into the travel experience.

Anthony Joshua inspires a teen to follow his dreams in Lucozade Sport's first documentary
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Anthony Joshua inspires a teen to follow his dreams in Lucozade Sport's first documentary

A young Londoner meets his hero, boxing champion Anthony Joshua, in a documentary about the power of coaching, the first long-form film from Lucozade Sport.

How Stylist is taking ingredients of its London recipe nationwide
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How Stylist is taking ingredients of its London recipe nationwide

For the first Stylist Live outside of London, the magazine attempted to bring a bite-sized chunk of its successful event recipe to the North.

Cause marketing: Hot mess or creative fuel? A new generation reckons with advertising's favourite trend
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Cause marketing: Hot mess or creative fuel? A new generation reckons with advertising's favourite trend

Some industry leaders have lamented the rise of purpose-driven advertising, claiming it can harm creativity. But a new generation doesn't want to choose between helping clients and helping the world.

Music legend Nile Rodgers strums up business with brands and data
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Music legend Nile Rodgers strums up business with brands and data

Legendary producer, musician and now agency founder, Nile Rodgers is putting the focus on data in his new business as he connects brands to the music industry.

Emma de la Fosse moves to Digitas in latest Ogilvy departure
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Emma de la Fosse moves to Digitas in latest Ogilvy departure

Digitas UK has poached Ogilvy's Emma de la Fosse to be its new creative leader.

Harvey Nichols rebrand for 'women's empowerment' campaign omits female co-founder's name
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Harvey Nichols rebrand for 'women's empowerment' campaign omits female co-founder's name

Harvey Nichols has rebranded to Holly Nichols for the month of September as part of a women's empowerment campaign, but the change leaves out the name of the company's female co-founder Anne Harvey.

Pick of the week: John Lewis and Waitrose's 'Bohemian Rhapsody' is full of heart
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Pick of the week: John Lewis and Waitrose's 'Bohemian Rhapsody' is full of heart

I can't remember the last time I saw friends who don't work in the industry pay attention for the entire length of an ad, laughing along the way.

Ex-C4 boss Abraham raids BBC and Adam & Eve/DDB for new agency leaders
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Ex-C4 boss Abraham raids BBC and Adam & Eve/DDB for new agency leaders

Wonderhood Studios, the company founded by former Channel 4 chief executive David Abraham to unite advertising and broadcast programming, has hired the leaders of its creative agency.

John Lewis and Waitrose bring kids together for an epic performance of Bohemian Rhapsody in first joint ad
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John Lewis and Waitrose bring kids together for an epic performance of Bohemian Rhapsody in first joint ad

A school performance takes an extraordinary turn in the new ad from John Lewis and Waitrose, which forms part of the first joint marketing campaign from the two brands.

Debenhams gets a modern facelift in campaign to make shopping 'joyous' again
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Debenhams gets a modern facelift in campaign to make shopping 'joyous' again

Debenhams has revealed a new brand identity and ad campaign aimed at reclaiming the joy of shopping, the first work by Mother since winning the retailer's account last year.

How Hey Girls created a brand to smash taboos and alleviate period poverty
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How Hey Girls created a brand to smash taboos and alleviate period poverty

With the problem of period poverty in the spotlight, Hey Girls wants to be a brand that helps people get more comfortable talking about taboo subjects.

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