Content from our thought leader

Brittaney Kiefer

Creativity editor

Brittaney Kiefer is the creativity editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

This is the Lexus ad that no human created
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This is the Lexus ad that no human created

No-one expected it to turn out the way it did

KFC's Western-style Christmas ad puts turkey in its place
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KFC's Western-style Christmas ad puts turkey in its place

The campaign by Mother features a chicken and a turkey in a duel.

Holly Willoughby returns for M&S clothing Christmas campaign
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Holly Willoughby returns for M&S clothing Christmas campaign

The ad continues M&S's 'Must-haves' activity that launched in September.

M&S democratises food range with unscripted Christmas ad starring real people
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M&S democratises food range with unscripted Christmas ad starring real people

This is the first of two festive campaigns since the retailer restructured its business.

Mel Exon departs Sunshine
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Mel Exon departs Sunshine

Group chief executive had been at the agency for two years.

Debenhams enters Christmas fray with campaign spotlighting thoughtful givers
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Debenhams enters Christmas fray with campaign spotlighting thoughtful givers

It is the retailer's latest attempt to 'reclaim the joy of shopping'.

Cesar builds studio that lets dogs design jumpers for Christmas campaign
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Cesar builds studio that lets dogs design jumpers for Christmas campaign

Pet owners can win matching jumpers designed by their furry friends as part of the dog-food brand's latest work.

TK Maxx's Christmas campaign sends shoppers on Europe-wide search for never-ending stockings
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TK Maxx's Christmas campaign sends shoppers on Europe-wide search for never-ending stockings

Bespoke stockings that deliver year-round gifts will be hidden on TK Maxx store shelves.

The unsung women of advertising (part two)
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The unsung women of advertising (part two)

This series recognises women who were hidden or forgotten from the annals of advertising history.

Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign
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Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign

The series of ads focuses on the message that customers don't have to spend more at Christmas for top-quality food and drink

Anti-domestic abuse campaign to air in parliament for White Ribbon Day
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Anti-domestic abuse campaign to air in parliament for White Ribbon Day

A former Grey London creative made a short film highlighting the emotional impact of domestic abuse.

BBC Sounds' star-studded launch ad takes young listener on audio journey
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BBC Sounds' star-studded launch ad takes young listener on audio journey

Personalised audio app is the BBC's biggest product launch in more than a decade.

WWF's bold ad by Uncommon urges people to fight for their world
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WWF's bold ad by Uncommon urges people to fight for their world

TV spot calls on viewers to reverse the damage

Iceland moves advertising in-house after Karmarama split
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Iceland moves advertising in-house after Karmarama split

Karmarama was behind Iceland's successful 'Power of frozen' campaign.

Four agencies battle it out for Lidl advertising business
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Four agencies battle it out for Lidl advertising business

The supermarket kicked off the process in August.

The Mill execs launch creative studio merging advertising, entertainment and tech
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The Mill execs launch creative studio merging advertising, entertainment and tech

Untold Studios will be led by chief executive Darren O'Kelly and chief creative officer Neil Davies.

Sport England's 'This girl can' returns to encourage unconventional forms of exercise
Turkey of the Week: Philip Morris' campaign is a wolf in sheep's clothing
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Turkey of the Week: Philip Morris' campaign is a wolf in sheep's clothing

Never has a wolf in sheep's clothing been more poorly disguised than Philip Morris' ad campaign urging smokers to quit.

Shoe retailer Dune picks Mother as first creative agency
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Shoe retailer Dune picks Mother as first creative agency

Mother will launch the brand's spring/summer campaign in February.

Sky appoints Mother to agency roster
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Sky appoints Mother to agency roster

The shop will create a campaign for Sky TV.

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