Content from our thought leader

Brittaney Kiefer

Creativity & culture editor

Brittaney Kiefer is the creativity and culture editor at Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty

Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty

The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against period poverty.

The Guardian celebrates 200th anniversary with 'work in progress' campaign

The Guardian celebrates 200th anniversary with 'work in progress' campaign

The brand campaign positions the publication as a challenger brand.

Saatchi & Saatchi unveils programme to support working parents in adland

Saatchi & Saatchi unveils programme to support working parents in adland

The initiative comes as research shows working parents have been hard hit by pandemic.

How Fifa created an ‘authentic, not voyeuristic’ portrayal of a British Muslim community

How Fifa created an ‘authentic, not voyeuristic’ portrayal of a British Muslim community

Fifa's award-winning campaign features the Midnight Ramadan League in Birmingham.

IWF and Microsoft behind push to tackle online sexual abuse of children
H&M offers free men's suit hire to boost confidence for job interviews
Iris unveils policy to incentivise clients to fight against climate change

Iris unveils policy to incentivise clients to fight against climate change

Marketers encouraged to sign up to 'climate charter' and help businesses reduce carbon footprint.

David Beckham finds escape in global Maserati campaign by Droga5

David Beckham finds escape in global Maserati campaign by Droga5

This is the debut work for the car brand by Droga5 London.

LG takes magical journey through surreal landscapes to promote TVs

LG takes magical journey through surreal landscapes to promote TVs

A 90-second ad is the first work for the brand by The & Partnership London.

Why Unilever is banning the word 'normal' from its ads and packaging

Why Unilever is banning the word 'normal' from its ads and packaging

The commitment is part of Unilever's new 'Positive Beauty' programme to drive inclusion and gender equality across the sector.

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

Publicis.Poke to help employees facing the menopause

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

Bodyform follows up #WombStories and #BloodNormal

Bodyform follows up #WombStories and #BloodNormal

The campaign follows #WombStories and supports earlier diagnosis of endometriosis.

Publicis creates knowledge hack platform to upskill young people – and everyone else

Publicis creates knowledge hack platform to upskill young people – and everyone else

The programme will offer training, mentorships and job opportunities to young people from ethnic-minority and low social mobility backgrounds.

D&AD partners Google to expand Shift night school globally

D&AD partners Google to expand Shift night school globally

Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.

My mortgage broker wrote a porno: Habito creates erotic novel with Rocky Flintstone

My mortgage broker wrote a porno: Habito creates erotic novel with Rocky Flintstone

Campaign by Uncommon aims to reignite the spark between home-buying couples.

Two gamers find love in Virgin Media spot

Two gamers find love in Virgin Media spot

'Faster brings us closer' shows romance blossoming in the world of online gaming.

New platform aims to bring dyslexic talent into ad industry

New platform aims to bring dyslexic talent into ad industry

Free reading platform Leo makes a creative education more accessible to students with dyslexia.

Did somebody say Just Eat called a creative review?

Did somebody say Just Eat called a creative review?

Incumbent McCann London has worked on account since 2018…

Review of 2020: The year we became 'accidental climate heroes'

Review of 2020: The year we became 'accidental climate heroes'

As part of Campaign's 'Not Normal' series of essays about 2020, we examine the negative impact of climate change, which made its presence felt in 2020, but also the way that coronavirus brought some environmental positives.

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