Content from our thought leader

Kate Magee

Associate editor

Kate is associate editor at Campaign. Contact her at kate.magee@haymarket.com or 020 8267 4252. 

Mural's wedding: street art goes commercial
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Mural's wedding: street art goes commercial

Brands increasingly want to make a visual impact...

School Reports 2019: Agencies hit gender diversity target
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School Reports 2019: Agencies hit gender diversity target

However, they still fall short of the IPA's BAME target

Superdrug due to pick Grey London for ad account
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Superdrug due to pick Grey London for ad account

Agency pitched against FCB Inferno and McCann.

Can media agencies take the creative lead by hiring ECDs?
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Can media agencies take the creative lead by hiring ECDs?

Media agencies have started to hire executive creative directors

Will Unilever's savings encourage other brands to try in-housing?
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Will Unilever's savings encourage other brands to try in-housing?

FMCG giant claims in its report that it saved €500m on marketing last year.

Brexit: what's in store for the industry?
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Brexit: what's in store for the industry?

We asked adland to open the doors on what it is stockpiling in case of a no-deal Brexit, and, on a more serious note, how agencies are preparing from a business perspective

Dave Trott: 'Advertising should be full of pirates'
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Dave Trott: 'Advertising should be full of pirates'

As former creative director Dave Trott publishes his latest book, he calls for those in the ad industry to stop sleepwalking, embrace their buccaneering spirit and exercise their creative muscle.

Pick of the Week: Nike ad starts enlightening discussion on 'crazy' women
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Pick of the Week: Nike ad starts enlightening discussion on 'crazy' women

The spot, narrated by Serena Williams, pays tribute to powerful female athletes.

Drinks brands' changing strategy to attract Gen Z
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Drinks brands' changing strategy to attract Gen Z

New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations.

CP&B London appoints Pablo's Dave Day as ECD
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CP&B London appoints Pablo's Dave Day as ECD

Day replaces interim creative chief Russell Ramsey.

Anna Panczyk named chief executive of Grey London
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Anna Panczyk named chief executive of Grey London

Grey has appointed leader of its Polish network to be London head.

Welcome to 2019: Strategists can better sell themselves
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Welcome to 2019: Strategists can better sell themselves

Big thinkers have lots to get their teeth into

Grey London brings in AMV's Adrian Rossi as creative chairman
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Grey London brings in AMV's Adrian Rossi as creative chairman

Rossi will oversee all creative development.

Can creatives thrive in-house?
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Can creatives thrive in-house?

Is working in-house the preserve of dull, second-tier creatives? That's the assertion that Sir John Hegarty made a couple of weeks ago.

Which ad agency is the most profitable?
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Which ad agency is the most profitable?

Latest data from Kingston Smith reveals all.

Which ad agency leader gets paid the most?
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Which ad agency leader gets paid the most?

Kingston Smith's latest report reveals pay for agency chiefs last year.

Which ad agency makes the most money?
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Which ad agency makes the most money?

Results of Kingston Smith's latest report are in and ad agencies proved robust and resilient despite the general gloom.

Top 10 quotes from our Cambridge Analytica whistleblower interview
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Top 10 quotes from our Cambridge Analytica whistleblower interview

Didn't read the interview? Here are the key quotes

Cambridge Analytica scandal: what this means for adland
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Cambridge Analytica scandal: what this means for adland

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity
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Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Wylie became a household name amid Facebook's data scandal

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