Content from our thought leader

Kate Magee

Associate editor

Kate is associate editor at Campaign. Contact her at kate.magee@haymarket.com or 020 8267 4252. 

Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

'Good stories can change your life,' says Birdman writer

'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

Hegarty: 'Adland overly worships at the altar of youth'

Hegarty: 'Adland overly worships at the altar of youth'

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee.

Adam&Eve/DDB opens in New York after Samsung win

Adam&Eve/DDB opens in New York after Samsung win

The creative powerhouse from London finally arrives in the US after nabbing TV and home-appliance duties for the Korean tech brand.

Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets

Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets

Sainsbury's stop frame animation ad says the best Christmas gift you can give your family is your own time.

John Lewis reveals 2016 Christmas ad

John Lewis reveals 2016 Christmas ad

The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star.

Grey's David Patton appointed global president at Y&R

Grey's David Patton appointed global president at Y&R

Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.

'No brand will be disappearing': Arthur Sadoun on Publicis Communications

'No brand will be disappearing': Arthur Sadoun on Publicis Communications

Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective.

Saatchis' Stanners and Billingsley elevated in Publicis Communications promotions

Saatchis' Stanners and Billingsley elevated in Publicis Communications promotions

Saatchi & Saatchi's Kate Stanners and Justin Billingsley are two of several promotions to be announced today at Publicis Communications' global leadership meeting in New York.

Ogilvy & Mather veteran John Seifert takes charge amid refocus on heritage

Ogilvy & Mather veteran John Seifert takes charge amid refocus on heritage

The new CEO talks to Kate Magee about the future of the Ogilvy name and what it stands for in today's ad industry

How marketers can press agencies to do better on diversity

How marketers can press agencies to do better on diversity

Now is the right time for marketers to step up and act on the controversial issue of diversity in the workforce and the work - they have the real power to effect change.

Pixar inside out: What adland can learn from the storytelling masters

Pixar inside out: What adland can learn from the storytelling masters

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets to the company's success

Lévy on Publicis Groupe restructure: 'No one has dared to go as far'

Lévy on Publicis Groupe restructure: 'No one has dared to go as far'

The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"

Martin Sorrell: Facebook to be WPP's No. 2 media relationship by 2017

Martin Sorrell: Facebook to be WPP's No. 2 media relationship by 2017

At the Cannes event on the future of digital campaigns, PepsiCo president, global beverage group, Brad Jakeman also hailed ad blockers as "the best thing that has happened to this industry"

Iggy Pop: 'Marketers have two faces, three mouths and 10 sets of ethics'

Iggy Pop: 'Marketers have two faces, three mouths and 10 sets of ethics'

At Cannes, the music legend stripped to the waist and held forth on topics from Volkswagen to ad blocking to aging

Charity work may be split from commercial work at Cannes Lions, says festival boss

Charity work may be split from commercial work at Cannes Lions, says festival boss

Longtime resentment toward nonprofit campaigns that snatch up trophies may finally be addressed

Sir Ian McKellen and Graham Norton star in new Pride campaign

Sir Ian McKellen and Graham Norton star in new Pride campaign

Celebrities urge audience to embrace #Nofilter as a philosophy, not just a hashtag

McWhopper mash-up: How Y&R and Burger King made the most unlikely peace symbol

McWhopper mash-up: How Y&R and Burger King made the most unlikely peace symbol

There are big ideas, and there are whopping ideas. Meet the brains behind a campaign that made both agency and client top dogs at D&AD.

Grey London and WPP make a play for talent with KidZania partnership

Grey London and WPP make a play for talent with KidZania partnership

Grey London's latest move is part of a wider attempt to future-proof the ad industry

Why slow marketing is going mainstream

Why slow marketing is going mainstream

After the success of slow food and slow TV, now brands are turning to slow marketing to help remedy our hectic, always-on lives

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