Content from our thought leader

Kate Magee

A colour photo of Arthur Sadoun

'It was hell': why Publicis Groupe's CEO is urging leaders to end cancer stigma at work

Arthur Sadoun discusses his cancer diagnosis, why he made it public and how leaders can support his high-profile initiative to end cancer stigma in the workplace.

Dark Horses releases open source menopause policy to help break taboos

Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.

What do ECDs look for in creative recruits as the job market rebounds after Covid?

It has been a tough job market out there for junior creatives but things are finally looking up. Campaign asks the new wave of creative chiefs for their thoughts on hiring.

Why John Cleese thinks play is the key to creativity

The writer and performer tells Campaign how to be creative, the importance of play and why those at the top are key barriers to creative success.

John Cleese: promoting 'Creativity: A Short and Cheerful Guide'

John Cleese 'depressed' at lack of interest in creativity from schools

Creative skills should be more highly prized in schools, he argues

'How the hell have we allowed this to happen?' Rory Sutherland on creative devaluation

Nudgestock 2021: Media agencies and tech firms have devalued creativity

What a hostage negotiator has to say about how to reintegrate into society

Kevin Taylor is a former police hostage negotiator. Here, he explains how people should prepare for the new social norms post lockdown.

'Silence makes you complicit' – six ways marketers can get purpose right

How to avoid purpose-washing, from some of the UK's top marketers at Campaign's Media 360 event.

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

'Most people get sick before they realise their work pattern is harming them'

Advertising may be a rewarding, engaging and highly sought-after creative career, but there is a dark side to working at agencies: their long hours culture.

Meet the junior creatives who set up a cryptocurrency just to get crits

Tom & Patch launched their own cryptocurrency Critcoin to get crits from creative directors.

Agency pins hopes on bullish crypto market as it starts accepting Bitcoin

Cryptocurrency's recovery sparks revival of payment trend.

Tommee Tippee launches 'battle cry' for mothers to feed infants their way

'The boob life' aims to demystify infant feeding with an honest approach.

Is Brexit the devil the liberal creative industry thought?

Now that the Brexit deal has been concluded, opinion is divided on the effect it will have on the UK ad industry and its relationships not only with the EU but also the rest of the world

Deep dive: Are creative shops on borrowed time?

As WPP recently revealed that all its creative agencies had returned negative growth in the five years to 2019, what does the future hold for this traditional agency model?

Five ways the ad industry can be a better place to work, according to its rising stars

Campaign's Faces to Watch 2020 give their advice on how the industry can continue to be an attractive destination for creative talent.

Could a lottery help to end the Covid-19 pandemic?

Ending the pandemic relies on the public to follow social-distancing measures and getting the vaccine. How can behavioural science help?

Adland’s placements and entry level jobs dealt a heavy blow from Covid-19, Campaign research finds

Campaign asked the leaders of the top creative, digital and media agencies and media owners to tell us anonymously what has really been happening to their junior staff and their efforts to recruit the next generation. Some of the 22 leaders were happy to put their comments on the record. Here’s what they had to say.

David Jones: Byron Sharp's comments 'belong to another century'

You & Mr Jones founder clashes with marketing professor.

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.


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