Content from our thought leader

Kate Magee

Associate editor

Kate is associate editor at Campaign. Contact her at kate.magee@haymarket.com or 020 8267 4252. 

Nudgestock 2021: Media agencies and tech firms have devalued creativity

Nudgestock 2021: Media agencies and tech firms have devalued creativity

Why the Ogilvy UK vice-chair believes creativity needs a rebrand.

What a hostage negotiator has to say about how to reintegrate into society

What a hostage negotiator has to say about how to reintegrate into society

Kevin Taylor is a former police hostage negotiator. Here, he explains how people should prepare for the new social norms post lockdown.

'Silence makes you complicit' – six ways marketers can get purpose right

'Silence makes you complicit' – six ways marketers can get purpose right

How to avoid purpose-washing, from some of the UK's top marketers at Campaign's Media 360 event.

10 things agencies can do to end long hours

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

'Most people get sick before they realise their work pattern is harming them'

'Most people get sick before they realise their work pattern is harming them'

Advertising may be a rewarding, engaging and highly sought-after creative career, but there is a dark side to working at agencies: their long hours culture.

Meet the junior creatives who set up a cryptocurrency just to get crits

Meet the junior creatives who set up a cryptocurrency just to get crits

Tom & Patch launched their own cryptocurrency Critcoin to get crits from creative directors.

Agency pins hopes on bullish crypto market as it starts accepting Bitcoin

Agency pins hopes on bullish crypto market as it starts accepting Bitcoin

Cryptocurrency's recovery sparks revival of payment trend.

Tommee Tippee launches 'battle cry' for mothers to feed infants their way

Tommee Tippee launches 'battle cry' for mothers to feed infants their way

'The boob life' aims to demystify infant feeding with an honest approach.

Is Brexit the devil the liberal creative industry thought?

Is Brexit the devil the liberal creative industry thought?

Now that the Brexit deal has been concluded, opinion is divided on the effect it will have on the UK ad industry and its relationships not only with the EU but also the rest of the world

Deep dive: Are creative shops on borrowed time?

Deep dive: Are creative shops on borrowed time?

As WPP recently revealed that all its creative agencies had returned negative growth in the five years to 2019, what does the future hold for this traditional agency model?

Five ways the ad industry can be a better place to work, according to its rising stars

Five ways the ad industry can be a better place to work, according to its rising stars

Campaign's Faces to Watch 2020 give their advice on how the industry can continue to be an attractive destination for creative talent.

Could a lottery help to end the Covid-19 pandemic?

Could a lottery help to end the Covid-19 pandemic?

Ending the pandemic relies on the public to follow social-distancing measures and getting the vaccine. How can behavioural science help?

Adland’s placements and entry level jobs dealt a heavy blow from Covid-19, Campaign research finds

Adland’s placements and entry level jobs dealt a heavy blow from Covid-19, Campaign research finds

Campaign asked the leaders of the top creative, digital and media agencies and media owners to tell us anonymously what has really been happening to their junior staff and their efforts to recruit the next generation. Some of the 22 leaders were happy to put their comments on the record. Here’s what they had to say.

David Jones: Byron Sharp's comments 'belong to another century'

David Jones: Byron Sharp's comments 'belong to another century'

You & Mr Jones founder clashes with marketing professor.

Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

'Good stories can change your life,' says Birdman writer

'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

The 'face of advertising' revealed as a young white man

The 'face of advertising' revealed as a young white man

The average face of attendees at Advertising Week Europe this year is that of a young, white man, it has been revealed.

Hegarty: 'Adland overly worships at the altar of youth'

Hegarty: 'Adland overly worships at the altar of youth'

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee.

Adam&Eve/DDB opens in New York after Samsung win

Adam&Eve/DDB opens in New York after Samsung win

The creative powerhouse from London finally arrives in the US after nabbing TV and home-appliance duties for the Korean tech brand.

Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets

Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets

Sainsbury's stop frame animation ad says the best Christmas gift you can give your family is your own time.

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