Content from our thought leader

Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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Media industry urges Apple to hold talks over ad tracking changes

Media industry urges Apple to hold talks over ad tracking changes

Proposed changes would see advertisers unable to automatically track iPhone users across apps.

Sorrell's S4 Capital manages to grow despite Covid-hit summer

Sorrell's S4 Capital manages to grow despite Covid-hit summer

From a low point in April, Sir Martin Sorrell's venture has reported accelerating growth through the summer despite the pandemic.

Jacobs Douwe Egberts reviews global media account

Jacobs Douwe Egberts reviews global media account

Review puts Havas Media and Carat on alert.

The challenges that await Wendy Clark at Dentsu Aegis Network

The challenges that await Wendy Clark at Dentsu Aegis Network

She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture?

Four agency groups line up for Sanofi global media pitch

Four agency groups line up for Sanofi global media pitch

Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an experimental drug.

A closer look at Omnicom and Spotify's $20m podcast advertising deal

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Agency groups face 'below-average' long-term growth after Covid, top bank warns

Agency groups face 'below-average' long-term growth after Covid, top bank warns

Credit Suisse report says industry will grow by 1%...

Twitter hiring people to work on new subscription platform

Twitter hiring people to work on new subscription platform

'This a first for Twitter,' company says in move that could mean less reliance on ad revenue.

Facebook failed to stop users finding white-supremacist content with 'KKK' searches

Facebook failed to stop users finding white-supremacist content with 'KKK' searches

Platform's approach to civil rights remains 'too reactive', report warns.

Omnicom reports less waste with Marketplace programmatic launch

Omnicom reports less waste with Marketplace programmatic launch

Developed with UK government, Omnicom's media division is reporting lower rates of money going missing in programmatic buying ecosystem.

Verizon becomes biggest advertiser to date to join Facebook boycott

Verizon becomes biggest advertiser to date to join Facebook boycott

'We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.

Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row

Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row

In rare move, Facebook founder attended meeting to assure Omnicom, Dentsu Aegis Network and Unilever as it faces growing advertiser boycott.

TikTok launches advertising and creative platforms following user surge

TikTok launches advertising and creative platforms following user surge

App's reach among adults more than doubled at beginning of 2020.

Social media users 'showing off less' during pandemic

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.

Xaxis launches creative hub to 'push envelope' on new digital ad formats

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers and publishers.

Global adspend slump expected to be less severe than 2009 crash

Global adspend slump expected to be less severe than 2009 crash

Warc predicts global adspend to fall by 8.1% this year

Facebook ramps up ecommerce play with Shops tool for DTC brands

Facebook ramps up ecommerce play with Shops tool for DTC brands

It is first in package of tools that will be rolled out in coming months.

Disney veteran Kevin Mayer appointed TikTok CEO

Disney veteran Kevin Mayer appointed TikTok CEO

ByteDance took another step on globalisation process by hiring Mayer to run operations.

Twitter ad revenue shrank 27% from mid-March despite strong user growth

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