Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Publicis Sapient appoints John Maeda as chief experience officer
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Publicis Sapient appoints John Maeda as chief experience officer

Maeda is author of books including The Laws of Simplicity and Creative Code.

Global dispatches: Is in-housing really a threat?
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Global dispatches: Is in-housing really a threat?

The key issues that dominated the global ad scene over the first half of this year and how the industry is responding to them.

Cannes Lions entries down again despite Publicis return
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Cannes Lions entries down again despite Publicis return

Entries fall again despite Cannes Lions launching two new award categories this year.

UK adspend expected to grow faster despite Brexit fiasco
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UK adspend expected to grow faster despite Brexit fiasco

UK bucks trend of slowing global adspend growth because of 'digital maturity', Dentsu Aegis report predicts.

Dee Ford and Mark Runacus recognised in Queen's birthday honours
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Dee Ford and Mark Runacus recognised in Queen's birthday honours

Bauer veteran and former Karmarama strategy chief awarded for services to radio and advertising respectively.

Publicis London, Poke and Arc merge into single integrated agency
R/GA once again named Agency of the Year at Campaign Tech Awards
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R/GA once again named Agency of the Year at Campaign Tech Awards

SoPro was named Tech Company of the Year...

Almost half of UK don't know Google is funded by ads
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show.

Facebook expands playable ads and transparency for brands
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Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers

Social media can't hide from making a political choice
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Social media can't hide from making a political choice

Whether or not to tackle misinformation is a political decision. A laissez-faire policy favours the rich and powerful.

Croud leans in to in-housing trend with client helper Serpico
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Croud leans in to in-housing trend with client helper Serpico

Agency has invested £2m in platform.

The first year of GDPR saw the carrot; next comes the stick
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The first year of GDPR saw the carrot; next comes the stick

What has changed for advertisers?

More than half of Ireland's GDPR probes are related to Facebook
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More than half of Ireland's GDPR probes are related to Facebook

Ireland's data watchdog has launched 19 investigations since GDPR came into force.

Facebook removed 3.3bn fake accounts in six months
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Facebook removed 3.3bn fake accounts in six months

Meanwhile, 2.4 billion real users will soon be able to use Facebook to pay for things without a bank account.

Now Ireland is investigating Google over GDPR
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Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

Apple promises to come clean about iPhone battery life
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Apple promises to come clean about iPhone battery life

UK regulator gets Apple to formally commit to more transparency.

TfL to track Wi-Fi use to improve ads offering
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TfL to track Wi-Fi use to improve ads offering

Move could lead to advertising sold based on journey patterns, rather than by station.

Bountiful Cow wins Alzheimer's Society media account
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Bountiful Cow wins Alzheimer's Society media account

Charity consolidates business after four-month pitch.

Instagram influencers' private contact data 'exposed'
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Instagram influencers' private contact data 'exposed'

Contact details for high-profile influencers was reportedly stored on Amazon server that was not password-protected.

PepsiCo: 'It's not about in-housing. It's about upskilling'
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PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

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