Content from our thought leader

Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Follow on Twitter

Follow on LinkedIn

Should marketers take more responsibility for the welfare of pitching agencies?

Should marketers take more responsibility for the welfare of pitching agencies?

Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them?

Dyson launches global media review

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to how 'open' the UK advertising industry is and how to widen access to talent.

Sorrell claims 'outstandingly successful' 2020 for S4

Sorrell claims 'outstandingly successful' 2020 for S4

Former WPP supremo's venture grew organically by double digits despite the pandemic.

Time to play: how gaming is becoming too big and creative for brands to ignore

Time to play: how gaming is becoming too big and creative for brands to ignore

Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.

TV, OOH and radio set to drive return to media inflation

TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Bayer claims industry first with interactive smart-speaker ads

Bayer claims industry first with interactive smart-speaker ads

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.

Media planners are becoming hot property

Media planners are becoming hot property

Media agency brands might be falling by the wayside with increasing regularity but at the same time a growing band of agency planners are finding a new home at media owners

Wavemaker lifts veil on AI media planner Maximize

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

WPP and TikTok partner on brand safety and ad innovation

WPP and TikTok partner on brand safety and ad innovation

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.

AnalogFolk invests in global production company

AnalogFolk invests in global production company

Untold Fable will be run and minority-owned by Kate Tancred.

VW appoints agency after lengthy digital pitch

VW appoints agency after lengthy digital pitch

Tribal, the 20-year incumbent, successfully repitched.

Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.

Should social media companies alone have the power to ban Donald Trump?

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square?

Wavemaker wins global media account for Channel 5 and MTV owner

Wavemaker wins global media account for Channel 5 and MTV owner

WPP agency will take over the UK business from Omnicom's PHD next year.

TikTok gets its own TV app on Samsung

TikTok gets its own TV app on Samsung

The short-form video app takes a further step into the mainstream.

Review of 2020: Boom time for digital consumption

Review of 2020: Boom time for digital consumption

As part of Campaign's 'Not Normal' series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home.

Agency leaders endorse choose-your-ad platform Into-It

Agency leaders endorse choose-your-ad platform Into-It

Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.

Infectious Media sells to Kepler Group with global expansion plans

Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free