Content from our thought leader

Omar Oakes

Global technology editor

Omar is the global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Instagram to strip users of fake 'likes' and comments from third-party apps
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Instagram to strip users of fake 'likes' and comments from third-party apps

Move has been welcomed by Unilever's Keith Weed, who has led calls for action.

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners
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R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

Lens Creative Partners Program features more than 30 creators.

I'm a Celebrity... returns to ITV with 11.9m audience peak without Ant
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I'm a Celebrity... returns to ITV with 11.9m audience peak without Ant

Audience averaged 11 million, compared with 10.3 million last year.

Newspaper campaign celebrates Muslims' contribution to WWI
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Newspaper campaign celebrates Muslims' contribution to WWI

Execution appeared in Saturday's Mirror and Express.

Facebook taps Rapha Vasconcellos for global Creative Shop role
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Facebook taps Rapha Vasconcellos for global Creative Shop role

Vasconcellos currently leads Facebook's in-house agency in Asia-Pacific.

Dentsu Aegis Network poaches EE's Maddie Armitage to be data chief
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Dentsu Aegis Network poaches EE's Maddie Armitage to be data chief

She will play a key role in the roll-out of Merkle's M1 platform.

ASA wants to police online ads with AI in new five-year strategy
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ASA wants to police online ads with AI in new five-year strategy

The next year will be about 'scoping out' what needs to be done by the ad watchdog.

IPA backs Rae Burdon's 'one-stop shop' for European advertising codes
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IPA backs Rae Burdon's 'one-stop shop' for European advertising codes

Wikiregs lists advertising rules for different product sectors and countries.

Facebook revenues up 33% but Zuckerberg admits user 'saturation'
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Facebook revenues up 33% but Zuckerberg admits user 'saturation'

Ad revenue in Europe grew 34% to £3.27bn, while in North America it rose 33% to $6.55bn.

Snapchat launches TV-style content on Shows with non-skippable ads
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Snapchat launches TV-style content on Shows with non-skippable ads

Brands that have signed up include The Guardian and Global.

Marketers complain of data 'disasters' in post-GDPR world
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Marketers complain of data 'disasters' in post-GDPR world

Two-thirds admit to having experienced 'disasters' when it comes to managing data amid complaints that there is not enough in-house talent.

Gwyneth Paltrow's Goop brand under fire over health claims
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Gwyneth Paltrow's Goop brand under fire over health claims

The Mother Load pills for pregnant women among products accused of potentially endangering the public.

Forward3D swoops for 360i's James Townsend
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Forward3D swoops for 360i's James Townsend

Townsend will have responsibility for Forward3D globally, including driving consistency and collaboration across its offices.

Snapchat daily active users down 2 million but revenue growth remains strong
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Snapchat daily active users down 2 million but revenue growth remains strong

Parent Snap expects another fall in user numbers next quarter.

Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search
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Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search

Alphabet share price fell after third-quarter results, with total revenue lower than Wall Street expectations.

Twitter ad revenue up 29% despite user growth slowdown
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Twitter ad revenue up 29% despite user growth slowdown

Social platform also posted its fourth consecutive profitable quarter.

Facebook fined £500k over Cambridge Analytica data breach
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Facebook fined £500k over Cambridge Analytica data breach

The sum is the maximum penalty that can be issued by the ICO.

Rajar Q3 2018: commercial extends lead over BBC
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Rajar Q3 2018: commercial extends lead over BBC

Total weekly reach for commercial radio stations grew marginally from the second quarter to 35.8 million.

Creative industries must lead way on the four-day week before it's too late
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Creative industries must lead way on the four-day week before it's too late

The pace of technological change means that lifelong learning and retraining will become the norm. Can you afford not to embrace that now?

Advertisers will need third-party auditing under joint UK/US web standards
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Advertisers will need third-party auditing under joint UK/US web standards

Jicwebs will adopt Trustworthy Accountability Group's Certified Against Fraud programme from next year.

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