Content from our thought leader

Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.

Should social media companies alone have the power to ban Donald Trump?

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square?

Wavemaker wins global media account for Channel 5 and MTV owner

Wavemaker wins global media account for Channel 5 and MTV owner

WPP agency will take over the UK business from Omnicom's PHD next year.

TikTok gets its own TV app on Samsung

TikTok gets its own TV app on Samsung

The short-form video app takes a further step into the mainstream.

Review of 2020: Boom time for digital consumption

Review of 2020: Boom time for digital consumption

As part of Campaign's 'Not Normal' series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home.

Agency leaders endorse choose-your-ad platform Into-It

Agency leaders endorse choose-your-ad platform Into-It

Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.

Infectious Media sells to Kepler Group with global expansion plans

Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.

TikTok shares its most creative brand campaigns of 2020

TikTok shares its most creative brand campaigns of 2020

Virgin Media, O2 and Mastercard feature.

Agency models holding back digital transformation for brands, CMO survey warns

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.

Amanda Morrissey to lead Vizeum and iProspect through merger

Amanda Morrissey to lead Vizeum and iProspect through merger

Former Publicis Media UK CEO will lead a unified senior team.

UK govt confirms it wants to create new ad market enforcer for Google and Facebook

UK govt confirms it wants to create new ad market enforcer for Google and Facebook

Tech giants would be subject to fines for unacceptable behaviour and market abuse.

Havas wins $300m global media for Douwe Egberts owner

Havas wins $300m global media for Douwe Egberts owner

Offline incumbent will now buy all the company's media outside North America.

Five agency-brand models will define 2020s, IPA report finds

Five agency-brand models will define 2020s, IPA report finds

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

YouTube launches audio ads

YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.

Will Joe Biden's win help improve public trust in the media?

Will Joe Biden's win help improve public trust in the media?

Can incoming US president restore trust?

S4 Capital boosted by tech clients as organic growth surges 23%

S4 Capital boosted by tech clients as organic growth surges 23%

Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.

L'Oreal Paris responds to pandemic with first digital make-up line

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Thinkbox's TV training course smashes annual target in a week

Thinkbox's TV training course smashes annual target in a week

Why are thousands of people signing up to sit through 14 hours of training videos about TV advertising?

Video entertainment brands' adspend growth to stall after 2020 pandemic surge

Video entertainment brands' adspend growth to stall after 2020 pandemic surge

Online video platforms will have less capacity to raise budgets after spending heavily in 2020, Zenith forecasts.

Why is TikTok marching into the battleground of ecommerce?

Why is TikTok marching into the battleground of ecommerce?

Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?

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