Content from our thought leader

Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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Agency models holding back digital transformation for brands, CMO survey warns

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.

Amanda Morrissey to lead Vizeum and iProspect through merger

Amanda Morrissey to lead Vizeum and iProspect through merger

Former Publicis Media UK CEO will lead a unified senior team.

UK govt confirms it wants to create new ad market enforcer for Google and Facebook

UK govt confirms it wants to create new ad market enforcer for Google and Facebook

Tech giants would be subject to fines for unacceptable behaviour and market abuse.

Havas wins $300m global media for Douwe Egberts owner

Havas wins $300m global media for Douwe Egberts owner

Offline incumbent will now buy all the company's media outside North America.

Five agency-brand models will define 2020s, IPA report finds

Five agency-brand models will define 2020s, IPA report finds

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

YouTube launches audio ads

YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.

Will Joe Biden's win help improve public trust in the media?

Will Joe Biden's win help improve public trust in the media?

Can incoming US president restore trust?

S4 Capital boosted by tech clients as organic growth surges 23%

S4 Capital boosted by tech clients as organic growth surges 23%

Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.

L'Oreal Paris responds to pandemic with first digital make-up line

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Thinkbox's TV training course smashes annual target in a week

Thinkbox's TV training course smashes annual target in a week

Why are thousands of people signing up to sit through 14 hours of training videos about TV advertising?

Video entertainment brands' adspend growth to stall after 2020 pandemic surge

Video entertainment brands' adspend growth to stall after 2020 pandemic surge

Online video platforms will have less capacity to raise budgets after spending heavily in 2020, Zenith forecasts.

Why is TikTok marching into the battleground of ecommerce?

Why is TikTok marching into the battleground of ecommerce?

Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.

Dentsu set to merge iProspect and Vizeum in UK

Dentsu set to merge iProspect and Vizeum in UK

Global restructure under way to 'turbocharge' iProspect as second media network to Carat.

Uptick in marketer confidence as fewer brands postpone spend

Uptick in marketer confidence as fewer brands postpone spend

Less than half of multinationals now deferring campaigns, compared with more than 90% in June.

Vice Media hires Nadja Bellan-White as first global CMO

Vice Media hires Nadja Bellan-White as first global CMO

She is tasked with uniting Vice portfolio and teams across marketing, branding and communications.

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

Media industry urges Apple to hold talks over ad tracking changes

Media industry urges Apple to hold talks over ad tracking changes

Proposed changes would see advertisers unable to automatically track iPhone users across apps.

Sorrell's S4 Capital manages to grow despite Covid-hit summer

Sorrell's S4 Capital manages to grow despite Covid-hit summer

From a low point in April, Sir Martin Sorrell's venture has reported accelerating growth through the summer despite the pandemic.

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