Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Former Publicis Media UK CEO will lead a unified senior team.
Tech giants would be subject to fines for unacceptable behaviour and market abuse.
Offline incumbent will now buy all the company's media outside North America.
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.
Can incoming US president restore trust?
Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Why are thousands of people signing up to sit through 14 hours of training videos about TV advertising?
Online video platforms will have less capacity to raise budgets after spending heavily in 2020, Zenith forecasts.
Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?
Belgium's APD-GBA's findings will be seen as significant.
It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.
Global restructure under way to 'turbocharge' iProspect as second media network to Carat.
Less than half of multinationals now deferring campaigns, compared with more than 90% in June.
She is tasked with uniting Vice portfolio and teams across marketing, branding and communications.
Former Oath and Weve executive is tasked with growing business as it tries to expand globally.
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
From a low point in April, Sir Martin Sorrell's venture has reported accelerating growth through the summer despite the pandemic.