Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

TikTok: social media in the fast lane
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TikTok: social media in the fast lane

What makes it so popular among a younger demographic?

Twitter is taking a risk with political ads ban
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Twitter is taking a risk with political ads ban

It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them.

Programmatic OOH tipped to go 'mainstream' in 2020
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Programmatic OOH tipped to go 'mainstream' in 2020

Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.

Blippar picks new CEO after being bought out of administration
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Blippar picks new CEO after being bought out of administration

Founder and ex-CEO Ambarish Mitra remains influential figure as chief product officer.

Facebook drops appeal over UK Cambridge Analytica fine
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Facebook drops appeal over UK Cambridge Analytica fine

Social media giant is not admitting liability over much-publicised data breach.

Less than quarter of online ads being measured for brand uplift
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Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Samsung's 'space selfie' satellite lands in someone's garden in Michigan
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Samsung's 'space selfie' satellite lands in someone's garden in Michigan

'Unbelievable, look what just fell out of the sky,' resident says.

Snapchat widens brand opportunities with desktop Creative Kit launch
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Snapchat widens brand opportunities with desktop Creative Kit launch

Similar tools were previously only available for mobile apps.

Twitter's 'bugs' drag Q3 ad revenue down to single-digit growth
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Twitter's 'bugs' drag Q3 ad revenue down to single-digit growth

Moves to fix improper data-sharing with advertisers have cost platforms millions in ad dollars.

TikTok launches 'Fun and safe' campaign to address young user concerns
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TikTok launches 'Fun and safe' campaign to address young user concerns

App has faced wave of negative press this year...

Snap insists TikTok is a 'friend' after posting strong user and revenue growth
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Snap insists TikTok is a 'friend' after posting strong user and revenue growth

User growth was particularly strong from outside North America and Europe last quarter.

Is the 'crisis of creative effectiveness' overblown?
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Is the 'crisis of creative effectiveness' overblown?

Are brands overlooking right-brain thinking?

Discovery joins UK streaming wars with ad-funded app
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Discovery joins UK streaming wars with ad-funded app

Dplay launches today in UK and Ireland.

Isobar rolls out global in-housing service
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Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Co-op claims industry first with online ads optimised for attention
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Co-op claims industry first with online ads optimised for attention

New Google algorithm could help advertisers buy online media more effectively.

Digitas UK completes top team after poaching Lida's Claire Cootes
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Digitas UK completes top team after poaching Lida's Claire Cootes

Digital shop is looking to build customer engagement proposition.

Global expands European outdoor operation with MMD Media acquisition
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Global expands European outdoor operation with MMD Media acquisition

A year after completing its purchase of Exterion, Global is expanding in the Netherlands.

Snap hopes to woo retailers and DTC brands with launch of dynamic ads
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Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Reach and IBM launch brand-safety AI to tackle unnecessary keyword blacklisting
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Reach and IBM launch brand-safety AI to tackle unnecessary keyword blacklisting

Daily Mirror publisher has reported a 40% uplift in stories cleared for advertising that would otherwise have been wrongly blacklisted.

Banner ads at 25: an easy target?
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Banner ads at 25: an easy target?

What's the future for digital display advertising?

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