Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Adland's biggest acquisitions of the past 35 years
Share

Adland's biggest acquisitions of the past 35 years

Publicis Groupe's purchase of Epsilon is the second-biggest deal in the industry's history. Which others make the top 20?

Omnicom revenue down 4.4% despite organic growth
Share

Omnicom revenue down 4.4% despite organic growth

UK revenue dropped as pound weakened against dollar.

What role should procurement have in creative pitches?
Share

What role should procurement have in creative pitches?

Audi revealed last week it is reviewing its ad account

Shutterstock joins growing army of brands using AR to sell directly
Share

Shutterstock joins growing army of brands using AR to sell directly

News signals wider move by brands such as Ikea to leverage AR.

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11
Share

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

Links appeared as part of Google's effort to provide fact checks and fight misinformation.

R/GA and MediaCom lead nominations for Campaign Tech Awards
Share

R/GA and MediaCom lead nominations for Campaign Tech Awards

'O2 Bublé' is most nominated work at this year's awards.

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient
Share

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

'We have learned a lot,' Publicis Groupe chief executive insists.

Parenting brand Bounty fined £400k in 'unprecedented' data breach
Share

Parenting brand Bounty fined £400k in 'unprecedented' data breach

Bounty shared data with Sky, Acxiom and Equifax collected from new mothers at hospital bedsides.

Four questions we must answer as the government tries to regulate social media
Share

Four questions we must answer as the government tries to regulate social media

It's not supposed to be an online ads watchdog...

Dare picks Atem Mbeboh to lead agency as MD
Share

Dare picks Atem Mbeboh to lead agency as MD

Digital shop restructures following parent company's sale to You & Mr Jones.

Cosmo UK editor Farrah Storr moves to Elle
Share

Cosmo UK editor Farrah Storr moves to Elle

She is replacing Anne-Marie Curtis as editor.

Teads expands publisher clientele with Guardian European deal
Share

Teads expands publisher clientele with Guardian European deal

Teads now works with The Guardian, BBC, Vice and Reach.

Mirum swallows Possible UK
Share

Mirum swallows Possible UK

New agency Mirum UK will be standalone brand within Wunderman Thompson network.

VMLY&R launches centres of excellence and EMEA executive team
Share

VMLY&R launches centres of excellence and EMEA executive team

EMEA CEO will lead the 11-person exec team...

Three launches first 8-bit video game on Instagram
Share

Three launches first 8-bit video game on Instagram

Those playing in the 1980s will see a familiar sight on Three's Instagram channel.

'Deepfake' voice tech used for good in David Beckham malaria campaign
Share

'Deepfake' voice tech used for good in David Beckham malaria campaign

Beckham appears to speak nine languages in film...

VMLY&R hires Justin Pahl as CEO
Share

VMLY&R hires Justin Pahl as CEO

He spent a decade at AMV...

Snapchat will sell ads in other brands' apps
Share

Snapchat will sell ads in other brands' apps

In a challenge to Facebook and Instagram, Snapchat has launched Audience Network amid a swath of ad-friendly tools.

Facebook pays for positive sponsored content in The Telegraph
Share

Facebook pays for positive sponsored content in The Telegraph

Newspaper's paid content division produced the articles.

ASA sting finds gambling companies advertising to children
Share

ASA sting finds gambling companies advertising to children

Organisation used online profiles that simulate children's browsing activity to set up investigation.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free