Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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Verizon becomes biggest advertiser to date to join Facebook boycott

Verizon becomes biggest advertiser to date to join Facebook boycott

'We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.

David Jones: Facebook has been 'stupid' and BLM advertiser boycotts matter

David Jones: Facebook has been 'stupid' and BLM advertiser boycotts matter

You & Mr Jones founder warns Facebook could become extinct like Yahoo and AOL and that traditional ad companies are unable to change in way clients need.

Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row

Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row

In rare move, Facebook founder attended meeting to assure Omnicom, Dentsu Aegis Network and Unilever as it faces growing advertiser boycott.

TikTok launches advertising and creative platforms following user surge

TikTok launches advertising and creative platforms following user surge

App's reach among adults more than doubled at beginning of 2020.

Social media users 'showing off less' during pandemic

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.

Xaxis launches creative hub to 'push envelope' on new digital ad formats

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers and publishers.

Global adspend slump expected to be less severe than 2009 crash

Global adspend slump expected to be less severe than 2009 crash

Warc predicts global adspend to fall by 8.1% this year

Facebook ramps up ecommerce play with Shops tool for DTC brands

Facebook ramps up ecommerce play with Shops tool for DTC brands

It is first in package of tools that will be rolled out in coming months.

Disney veteran Kevin Mayer appointed TikTok CEO

Disney veteran Kevin Mayer appointed TikTok CEO

ByteDance took another step on globalisation process by hiring Mayer to run operations.

Twitter ad revenue shrank 27% from mid-March despite strong user growth
Facebook expects ad revenue to be 'flat' in April after steep fall in March

Facebook expects ad revenue to be 'flat' in April after steep fall in March

Ad revenue growth now appears to have stabilised.

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan is poised to bounce back strongly from the recovery.

Facebook targets Zoom with 50-person Messenger Rooms

Facebook targets Zoom with 50-person Messenger Rooms

Users will be able to discover and drop in to rooms, as well as use AR filters and custom backgrounds.

Minecraft creators and AKQA launch spin-off pandemic game Blockdown Simulator

Minecraft creators and AKQA launch spin-off pandemic game Blockdown Simulator

Game aims to show why social distancing is important...

Google could cut marketing budget 'by half' this year

Google could cut marketing budget 'by half' this year

Internal email reveals internet advertising giant is also implementing hiring freeze.

Google to force advertisers to prove their identity

Google to force advertisers to prove their identity

Ad verification will begin in US in summer and roll out globally in following years.

Amazon and eBay stand to gain from free Google Shopping ads

Amazon and eBay stand to gain from free Google Shopping ads

Will move to making listings free benefit struggling retailers as pandemic continues?

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

TikTok bans direct messaging for under-16s

TikTok bans direct messaging for under-16s

Short-form video platform 'understands potential for misuse'.

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