Content from our thought leader

Omar Oakes

Global technology editor

Omar is the global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Nike backs footballer Raheem Sterling in ad celebrating outspoken views
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Nike backs footballer Raheem Sterling in ad celebrating outspoken views

Footballer stars in social media post reminiscent of Colin Kaepernick work last year.

Consumers want internet to 'forget' best data used in ad targeting
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Consumers want internet to 'forget' best data used in ad targeting

Users want the internet to 'forget' their phone number, income and address.

Twitter ordered to reveal identity of parody JD Wetherspoon account
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Twitter ordered to reveal identity of parody JD Wetherspoon account

Social network has until mid-January to comply with the court's ruling.

Turkey of the Week: Ryanair's Christmas ad fails to take off
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Turkey of the Week: Ryanair's Christmas ad fails to take off

Budget airline offers a festive blend of boredom and confusion.

House of Fraser picks Who Wot Why to help revive fortunes
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House of Fraser picks Who Wot Why to help revive fortunes

Indie shop tasked with helping Mike Ashley's new acquisition become 'the Harrods of the high street'.

Channel 4 CMO Dan Brooke exits
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Channel 4 CMO Dan Brooke exits

He is leaving the broadcaster to launch a business.

Blippar's woes show tech start-ups must work with ad agencies
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Blippar's woes show tech start-ups must work with ad agencies

Blippar tried to 'become bigger than the internet itself', but its leadership forgot that media and creative agencies remain the most effective gateway to marketers.

MPs launch inquiry into 'immersive and addictive' tech
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MPs launch inquiry into 'immersive and addictive' tech

DCMS committee to investigate wider uses of VR and AR.

Amazon 'eyes Oxford Circus' for first UK shop without cashiers
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Amazon 'eyes Oxford Circus' for first UK shop without cashiers

London would be first Amazon Go location outside the US.

Tourism Australia returns to M&C Saatchi
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Tourism Australia returns to M&C Saatchi

Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.

Rubicon picks Red Brick Road to reposition brand and handle social activity
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Rubicon picks Red Brick Road to reposition brand and handle social activity

AG Barr brand plots new brand positioning after completing creative review.

Campaign Tech Awards return with new performance marketing categories
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Campaign Tech Awards return with new performance marketing categories

Outstanding tech-driven work and collaboration across the industry will be celebrated in the annual awards, which are back for 2019.

AA hands media business to Goodstuff
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AA hands media business to Goodstuff

Appointment is effective immediately and coincides with marketing director's departure.

Capital live-streams Jingle Bell Ball on social media
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Capital live-streams Jingle Bell Ball on social media

Pre-roll ads for Coca-Cola featured alongside first live stream of event on Twitter.

Wunderman suspends ECD Abi Ellis amid investigation
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Wunderman suspends ECD Abi Ellis amid investigation

Ellis joined WPP agency a year ago.

Google gaffe sees mystery blank ad run across thousands of sites
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Google gaffe sees mystery blank ad run across thousands of sites

Mistake reported to have cost Google $10m.

US and UK lead in programmatic media, but Germany and Japan among chasing pack
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US and UK lead in programmatic media, but Germany and Japan among chasing pack

Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.

Facebook favoured brands with data access and obstructed rivals, internal emails show
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Facebook favoured brands with data access and obstructed rivals, internal emails show

Internal Facebook emails were published last night as part of a UK parliamentary inquiry into online misinformation.

Good Hemp eyes third agency for roster ahead of marketing push
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Good Hemp eyes third agency for roster ahead of marketing push

Independent brand is expected to appoint a shop straight after chemistry meetings this week.

Lidl 'sabotages' upmarket rivals with punchy outdoor campaign
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Lidl 'sabotages' upmarket rivals with punchy outdoor campaign

Discount supermarket teases Waitrose and M&S by seemingly obscuring their poster ads.

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