Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them?
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to how 'open' the UK advertising industry is and how to widen access to talent.
Former WPP supremo's venture grew organically by double digits despite the pandemic.
Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.
Big offline channels are forecast to outpace digital media this year, with the exception of print.
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.
Media agency brands might be falling by the wayside with increasing regularity but at the same time a growing band of agency planners are finding a new home at media owners
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
Untold Fable will be run and minority-owned by Kate Tancred.
Tribal, the 20-year incumbent, successfully repitched.
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
Should the public be represented if digital media has created a new public square?
WPP agency will take over the UK business from Omnicom's PHD next year.
The short-form video app takes a further step into the mainstream.
As part of Campaign's 'Not Normal' series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home.
Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.