iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
Should the public be represented if digital media has created a new public square?
WPP agency will take over the UK business from Omnicom's PHD next year.
The short-form video app takes a further step into the mainstream.
As part of Campaign's 'Not Normal' series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home.
Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.
Virgin Media, O2 and Mastercard feature.
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Former Publicis Media UK CEO will lead a unified senior team.
Tech giants would be subject to fines for unacceptable behaviour and market abuse.
Offline incumbent will now buy all the company's media outside North America.
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.
Can incoming US president restore trust?
Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Why are thousands of people signing up to sit through 14 hours of training videos about TV advertising?
Online video platforms will have less capacity to raise budgets after spending heavily in 2020, Zenith forecasts.
Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?