Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Google and Twitter reverse coronavirus ad bans

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation.

We Are Social deploys Snap AR lens to help people with social distancing

We Are Social deploys Snap AR lens to help people with social distancing

Agency team in London designed app in response to last week's UN brief.

M&C Saatchi closes LA office

M&C Saatchi closes LA office

West Coast shop announced closure on Twitter in early hours of this morning.

Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Campaign podcast: Pandemic latest and how the radio sector is adapting

Campaign podcast: Pandemic latest and how the radio sector is adapting

What help does the ad industry need now from the government and how is the radio sector coping?

Furloughs and pay cuts begin to take hold amid coronavirus slowdown

Furloughs and pay cuts begin to take hold amid coronavirus slowdown

M&C Saatchi announced this morning it would be furloughing staff in UK, US and Australia.

Google signals no delay to third-party cookie timeline

Google signals no delay to third-party cookie timeline

Company will 'revisit' topic as situation evolves.

Should Google delay plans to kill off third-party cookies?

Should Google delay plans to kill off third-party cookies?

Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because of the widespread disruption caused by the coronavirus pandemic.

Campaign podcast: What now for live-events marketing?

Campaign podcast: What now for live-events marketing?

This week's episode takes a deeper look at how events marketing is adapting to the coronavirus crisis and what the future of the sector could look like.

Three 'Real 5G' ads banned for being misleading

Three 'Real 5G' ads banned for being misleading

ASA banned work because consumers wouldn't understand how Three was justifying its superior 5G coverage.

Coronavirus causing 'unprecedented volatility' in online marketing

Coronavirus causing 'unprecedented volatility' in online marketing

Performance marketers have reported a high volume of volatility, which is expected to continue as the crisis deepens.

VW reviews digital account after 20 years with Tribal

VW reviews digital account after 20 years with Tribal

It is latest in series of procurement-led reviews.

Facebook accused of knowing 'for years' about inflated ad metrics
Campaign podcast: A working-from-home special

Campaign podcast: A working-from-home special

How is the industry adapting?

R/GA taps Rebecca Bezzina to run London office

R/GA taps Rebecca Bezzina to run London office

Former R/GA Australia boss replaces Matt Lodder.

AKQA promotes Johnny Budden to UK and Sweden ECD

AKQA promotes Johnny Budden to UK and Sweden ECD

Budden helped to launch AKQA offices in Paris and Los Angeles.

Reprise taps Neilson Hall as new EMEA ecommerce chief

Reprise taps Neilson Hall as new EMEA ecommerce chief

Hall previously ran ecommerce at Shop Direct and Omnicom Media Group UK.

Campaign podcast: Agency of the Year special

Campaign podcast: Agency of the Year special

This week's show takes a deeper look at the agencies and people who stood out in 2019.

Campaign podcast: Are brands getting it wrong over International Women's Day?

Campaign podcast: Are brands getting it wrong over International Women's Day?

This week we look at how brands should approach feminism in advertising and how female leadership in adland must be rethought.

Twitter tests 'disappearing messages' feature

Twitter tests 'disappearing messages' feature

'Fleets' function is being tested in Brazil.

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