Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023.
Stef Calcraft will lead a new global leadership team.
Former Mindshare leader will enjoy $300m war chest.
Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them?
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to how 'open' the UK advertising industry is and how to widen access to talent.
Former WPP supremo's venture grew organically by double digits despite the pandemic.
Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.
Big offline channels are forecast to outpace digital media this year, with the exception of print.
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.
Media agency brands might be falling by the wayside with increasing regularity but at the same time a growing band of agency planners are finding a new home at media owners
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
Untold Fable will be run and minority-owned by Kate Tancred.
Tribal, the 20-year incumbent, successfully repitched.
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
Should the public be represented if digital media has created a new public square?