Content from our thought leader

Omar Oakes

Your media plan is missing a vital component

Your media plan is missing a vital component

Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?

JLR appoints Accenture to global marketing duties with Spark44

JLR appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

Sorrell reveals £500m 'firepower' for more S4 mergers

Sorrell reveals £500m 'firepower' for more S4 mergers

S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023.

MediaCom launches global division to bring creative and media back together

MediaCom launches global division to bring creative and media back together

Stef Calcraft will lead a new global leadership team.

Nick Emery returns to launch You & Mr Jones media division

Nick Emery returns to launch You & Mr Jones media division

Former Mindshare leader will enjoy $300m war chest.

Should marketers take more responsibility for the welfare of pitching agencies?

Should marketers take more responsibility for the welfare of pitching agencies?

Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them?

Dyson launches global media review

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Campaign podcast: How the ad industry can evolve beyond a 'private members' club'

Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to how 'open' the UK advertising industry is and how to widen access to talent.

Sorrell claims 'outstandingly successful' 2020 for S4

Sorrell claims 'outstandingly successful' 2020 for S4

Former WPP supremo's venture grew organically by double digits despite the pandemic.

Time to play: how gaming is becoming too big and creative for brands to ignore

Time to play: how gaming is becoming too big and creative for brands to ignore

Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.

TV, OOH and radio set to drive return to media inflation

TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Bayer claims industry first with interactive smart-speaker ads

Bayer claims industry first with interactive smart-speaker ads

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.

Media planners are becoming hot property

Media planners are becoming hot property

Media agency brands might be falling by the wayside with increasing regularity but at the same time a growing band of agency planners are finding a new home at media owners

Wavemaker lifts veil on AI media planner Maximize

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

WPP and TikTok partner on brand safety and ad innovation

WPP and TikTok partner on brand safety and ad innovation

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.

AnalogFolk invests in global production company

AnalogFolk invests in global production company

Untold Fable will be run and minority-owned by Kate Tancred.

VW appoints agency after lengthy digital pitch

VW appoints agency after lengthy digital pitch

Tribal, the 20-year incumbent, successfully repitched.

Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.

Should social media companies alone have the power to ban Donald Trump?

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square?

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