Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

UK media rivals come together to measure industry's climate impact
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UK media rivals come together to measure industry's climate impact

BBC, Sky and ITV collaborate on project to create calculator that could be used by any company offering digital products and services.

Alcatraz escape mystery may have just been solved with facial-recognition tech
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Alcatraz escape mystery may have just been solved with facial-recognition tech

Accenture Interactive shop Rothco has gone all Poirot...

ICO eyes formal real-time bidding regulation after being 'ignored'
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ICO eyes formal real-time bidding regulation after being 'ignored'

Data watchdog threatens 'wider powers' as it continues to investigate RTB process.

Facebook rethinks plan to insert ads into WhatsApp
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Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Samsung and L'Oreal ads found on climate change denial YouTube videos
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Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

Google's two-year cookie deadline: are advertisers ready to change?
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Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

Twitch poaches Facebook gaming chief Damian Burns to be EMEA MD
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Twitch poaches Facebook gaming chief Damian Burns to be EMEA MD

Burns has worked at Facebook and Google for past 15 years.

Grindr and OkCupid among dating apps handing data to 'out of control' adtech
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Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

Publicis Sapient grows global experience team with two senior hires
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Publicis Sapient grows global experience team with two senior hires

Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.

Manchester United hunts first creative director
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Manchester United hunts first creative director

UK's biggest football club wants someone with decade's experience working in agencies.

You & Mr Jones invests in ethical video ad platform Good-Loop
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You & Mr Jones invests in ethical video ad platform Good-Loop

UK start-up's client list includes Amazon and Unilever.

Bupa aims to challenge 'normal' in mental-health campaign
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Bupa aims to challenge 'normal' in mental-health campaign

It is first ad by MullenLowe London...

BT joins growing number of brands sponsoring esports teams
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BT joins growing number of brands sponsoring esports teams

Major deal secured by Excel sales chief who recently joined from Adidas.

ForwardPMX names James Townsend global CEO
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ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

IAB launches six 'actions' in response to ICO real-time bidding probe
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IAB launches six 'actions' in response to ICO real-time bidding probe

UK data watchdog is expected to update industry on investigation in coming weeks.

Year ahead for technology: Trust is shot
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Year ahead for technology: Trust is shot

The time for real reform is long overdue...

Martin Sorrell's S4 Capital buys Latin American digital shop Circus Marketing
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Martin Sorrell's S4 Capital buys Latin American digital shop Circus Marketing

Sorrell is merging Circus with S4's global content practice, which is built around MediaMonks.

Le Creuset turns to R/GA to build DTC platform
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Le Creuset turns to R/GA to build DTC platform

Interpublic agency won pitch to handle cookware brand's digital transformation, ecommerce strategy and experience.

Unruly eyes faster growth in tough video ad market after News Corp sale
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

Video and music streaming grows by double digits as high-street sales tumble
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Video and music streaming grows by double digits as high-street sales tumble

Consumer spending on music streaming surpassed £1bn for first time in 2019, representing 3,000% increase compared with 2010.

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