Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

AR specialist Blippar ran up losses of £34m before administration
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AR specialist Blippar ran up losses of £34m before administration

Blippar's turnover was barely more than £2m in the first six months of trading last year, accounts reveal.

IAB accuses privacy campaigners of 'deliberately' trying to wreck online ad industry
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IAB accuses privacy campaigners of 'deliberately' trying to wreck online ad industry

Legal row over real-time bidding auctions involving use of personal data in serving programmatic ads.

Nestlé among several brands to pull YouTube spend over child safety
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Nestlé among several brands to pull YouTube spend over child safety

All Nestlé brands in the US have paused advertising on YouTube.

Artificial intelligence: Is this the future of adland recruitment?
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Artificial intelligence: Is this the future of adland recruitment?

It could combat unconscious bias...

Twitter admits conversations are 'too hard' to follow and changes will be made
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Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

O2 taps into Spotify listening habits to suggest local gigs
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O2 taps into Spotify listening habits to suggest local gigs

Activity is part of 'Breathe it all in' work.

Is it time for ITV to eliminate The X Factor?
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Is it time for ITV to eliminate The X Factor?

Simon Cowell is 'rethinking' the long-running show for pop-star wannabes. But is it now time for ITV to send The X Factor home?

Toyota hunts for UK digital agency
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Toyota hunts for UK digital agency

Brief comprises digital strategy and CRM.

Everyone's getting excited about 5G, but there's one problem...
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Everyone's getting excited about 5G, but there's one problem...

Three has deployed 5G for London Fashion Week and Samsung is launching a 5G-ready smartphone. But marketers should approach 5G with caution.

Dentsu Aegis Network acquires BJL
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Dentsu Aegis Network acquires BJL

Manchester agency has decided to sell, 15 years after a management buyout.

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report
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Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Digital, Culture, Media and Sport Committee recommends 'hefty fines' if illegal content is found on Facebook or Google.

Bose renews F1 sponsorship on Channel 4 despite fewer live races
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Bose renews F1 sponsorship on Channel 4 despite fewer live races

Broadcaster will show one live Grand Prix this year, down from 10 in 2018.

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
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Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Apple buys CRM start-up DataTiger
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Apple buys CRM start-up DataTiger

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

TikTok appoints Total Media ahead of ad review
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TikTok appoints Total Media ahead of ad review

Blue 449 and TBWA recently worked on TikTok's debut UK campaign.

Social Chain launches 'industry's first' vertical video division
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Social Chain launches 'industry's first' vertical video division

Move was inspired by Facebook's insights about changing user behaviour on mobile.

Oliver hires Rodrigo Sobral as global creative chief
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Oliver hires Rodrigo Sobral as global creative chief

Former R/GA ECD will lead global creative work for in-housing specialist.

Pitching: when is it time to walk away from a long-standing relationship?
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Pitching: when is it time to walk away from a long-standing relationship?

When should an agency break up with a brand?

Lego launches clothes shop with no clothes
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Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Investigate online ad market to save UK journalism, Cairncross review warns
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Investigate online ad market to save UK journalism, Cairncross review warns

Report calls for CMA to investigate online ad market, which is dominated by Google and Facebook.

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