Content from our thought leader

Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

News Corp flashes teeth at Google with news-aggregation service
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News Corp flashes teeth at Google with news-aggregation service

News Corp said it would not take a cut of ad revenue generated by articles from Knewz.com.

Why humans will always cling on to the 1% of life that isn't AI
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Why humans will always cling on to the 1% of life that isn't AI

Strong views on the limits of AI...

IAB launches 2.0 version of controversial adtech standards
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IAB launches 2.0 version of controversial adtech standards

Critics warn that programmatic ads, served through real-time bidding, are still in breach of GDPR under 'TCF 2.0', while adtech players insist it's a step in the right direction.

Facebook lets users clear advertising data held by third-party sites
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Facebook lets users clear advertising data held by third-party sites

A user can then either block app or site from sharing data, or block all services in one go.

Twitter launches six-second viewable video ad bids
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Twitter launches six-second viewable video ad bids

New ad format applies for videos that are 15 seconds or less.

Apple set to toughen up ad tracking rules
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Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

Google's Whitehead to depart
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Google's Whitehead to depart

Whitehead joined Google three years ago from Channel 4.

Poke founders split after 18 years as Roope exits Publicis
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Poke founders split after 18 years as Roope exits Publicis

Nicolas Roope is not joining another agency, while Dave Monk will lead the agency's creative department.

From the dark arts to creative magic: the rise of gaming
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From the dark arts to creative magic: the rise of gaming

Brands and agencies tend to overlook gaming...

ICO tech chief warns reform of real-time bidding is 'in the balance'
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ICO tech chief warns reform of real-time bidding is 'in the balance'

Nearly a year into the role, the Information Commissioner's tech and innovation head Simon McDougall is being 'kept up at night' by what he is finding amid an investigation into the way programmatic ads are bought in real time and broadcasting people's data all over the internet.

Twitter sorry for ad data leaks
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Twitter sorry for ad data leaks

Twitter recently found issues where users' settings choices 'may have not worked as intended'.

Former And Rising duo launch 'plug in/plug out' creative company
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Former And Rising duo launch 'plug in/plug out' creative company

20Something pledges to saves marketers time and money by involving production much earlier in the ad creative-buying process.

Facebook launches 'first of its kind' lawsuit over ad fraud
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Facebook launches 'first of its kind' lawsuit over ad fraud

Facebook claims the two developers installed malware on a user's phone in order to generate fake clicks on ads.

Car ads on Taylor Swift articles? Ozone Project hires ADmantX to kill bad keywords
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Car ads on Taylor Swift articles? Ozone Project hires ADmantX to kill bad keywords

Ad tech claims to read web pages 'like humans' in order to vastly improve contextual targeting.

TikTok syncs with PHD for global media
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TikTok syncs with PHD for global media

Social video site known for lip-syncing uploads chooses Omnicom for global media planning and buying outside of China.

BT Sport reveals you can't script football in campaign for new season
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BT Sport reveals you can't script football in campaign for new season

New Premier League season kicks off this month...

Verizon Media swoops for Group M's Lindsay Wiles to run programmatic
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Verizon Media swoops for Group M's Lindsay Wiles to run programmatic

She previously held a similar role at WPP media buyer.

Sponsored posts with #ad on Instagram almost double
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Sponsored posts with #ad on Instagram almost double

Total number of posts with #ad is forecast to break three-million barrier for first time.

ITV used social media to find Jeremy Kyle guests
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ITV used social media to find Jeremy Kyle guests

Chair of senior MPs finds targeted messaging 'particularly concerning' amid probe into reality TV.

Uber to axe one-third of global marketing team
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Uber to axe one-third of global marketing team

Four hundred marketers will lose jobs as part of restructure.

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