Content from our thought leader

Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

WPP and Uncommon in dogfight over BA’s ad account

WPP and Uncommon in dogfight over BA’s ad account

The independent agency's founders are up against a team from their former holding company for the airline's account.

AMV BBDO raids Publicis for new CEO

AMV BBDO raids Publicis for new CEO

Saatchis' chief executive will move to the Omnicom agency later this year.

Saatchi & Saatchi appoints new CEO

Saatchi & Saatchi appoints new CEO

New chief executive has previously worked with Magnus Djaba and Guillermo Vega.

New home for Gary Neville’s agency as Miroma SET opens for business

New home for Gary Neville’s agency as Miroma SET opens for business

Miroma SET will incorporate the group’s sports, entertainment and tech businesses, including Dewynters, SpotCo, Sold Out, Wake the Bear and Buzz 16 Productions.

Dentsu International appoints global Carat and Dentsu X presidents

Dentsu International appoints global Carat and Dentsu X presidents

Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.

NatWest Group appoints new media agency

NatWest Group appoints new media agency

Bank splits with Zenith after nine and a half years.

Publicis Groupe rebounds, driven by U.S. and Asia

Publicis Groupe rebounds, driven by U.S. and Asia

The holding company posted 2.8% organic growth in Q1 as North America bounced back to 4.7% organic growth.

Creative and media deliver 'stronger performance' for Havas in Europe

Creative and media deliver 'stronger performance' for Havas in Europe

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.

The purpose of advertising

The purpose of advertising

The industry talks a lot about purpose but just where does it start and end?

The purpose of advertising

The purpose of advertising

The industry talks a lot about purpose but just where does it start and end?

Ogilvy and Wavemaker on alert as BA kicks off pitch

Ogilvy and Wavemaker on alert as BA kicks off pitch

IAG appointed WPP to the full-service BA account in 2017

Spoons at the ready: Nutella calls creative pitch

Spoons at the ready: Nutella calls creative pitch

Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia has hired The Academy to help launch range of phones, including its first 5G device

Moray MacLennan ascends to the throne at M&C Saatchi PLC

Moray MacLennan ascends to the throne at M&C Saatchi PLC

M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.

Agency start-ups: the same only different?

Agency start-ups: the same only different?

The unique circumstances of the coronavirus pandemic have seemingly proved fertile ground for start-ups, all promising a new take on how they do business

Campaign loves... Halloween

Campaign loves... Halloween

From super creeps to zombies...

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Interpublic declines NRA pitch

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Maurice Lévy on his 30 years in charge of Publicis Groupe

Maurice Lévy on his 30 years in charge of Publicis Groupe

Mid-way through Campaign's audience with Publicis Groupe's Maurice Lévy a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."

Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe has expanded the responsibilities of secretary general Anne-Gabrielle Heilbronner to include CSR and The Women's Forum for the Economy and Society.

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