Content from our thought leader

Maisie McCabe

Deputy editor

Maisie is deputy editor at Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Ogilvy wins consolidated account for UK produce
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Ogilvy wins consolidated account for UK produce

UK farming industry body hires single agency for first time.

School Reports 2019: WPP tops media and creative holding company tables
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School Reports 2019: WPP tops media and creative holding company tables

WPP would be third in creative league if part-owned agencies were excluded.

Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi
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Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi

Volkswagen-owned car brand kicked off procurement-led pitch this month.

Saatchi & Saatchi hires Dan Treichel as ECD
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Saatchi & Saatchi hires Dan Treichel as ECD

Former 180 Amsterdam creative chief has created award-winning work including Burger King's 'Whopper freakout'.

Anomaly reclaims global Johnnie Walker account
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Anomaly reclaims global Johnnie Walker account

Agency takes over from sister MDC Partners shop 72andSunnny.

Iceland appoints Leo Burnett to advertising account
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Iceland appoints Leo Burnett to advertising account

Food retailer made decision after pitches from four agencies last week.

AAR hires Victoria Fox as chief executive
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AAR hires Victoria Fox as chief executive

Former Lida CEO takes over from Kerry Glazer.

Axa and Boots join Campaign Brand Forum
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Axa and Boots join Campaign Brand Forum

Just Eat's Ben Carter, KFC's Jenny Packwood and Direct Line Group's Piers Newson are also speaking at event.

KFC takes aim at pretenders in new campaign
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KFC takes aim at pretenders in new campaign

Activity targets chicken shops that copy the brand...

Leo Burnett hires Charlie Rudd as CEO
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Leo Burnett hires Charlie Rudd as CEO

Former O&M chief will lead Leo Burnett and Fallon...

Ogilvy loses British Gas DM account
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Ogilvy loses British Gas DM account

Centrica has narrowed shortlist in its integrated pitch from four to three.

Lida hires Cheil's Janie Rees as chief strategy officer
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Lida hires Cheil's Janie Rees as chief strategy officer

M&C Saatchi-owned customer engagement agency puts a tricky couple of years behind it as it completes its management team.

Oystercatchers to use gender pay gap data in pitches
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Oystercatchers to use gender pay gap data in pitches

The move follows the consultancy adding diversity figures to agency profiles in 2016.

AMS Media Group opens Leeds office to offer alternative to networks
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AMS Media Group opens Leeds office to offer alternative to networks

Independent agency hopes to build the biggest non-network shop in the north of England.

Sky and C4 suffer biggest slumps in young commercial impacts
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Sky and C4 suffer biggest slumps in young commercial impacts

The number of linear TV ads seen by 16- to 34-year-old viewers has fallen by a fifth compared with a year ago.

Decathlon calls media and advertising review
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Decathlon calls media and advertising review

French sports and outdoors retailer is looking to expand its marketing efforts in the UK.

Ascential reports revenue decline at Cannes Lions and MediaLink
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Ascential reports revenue decline at Cannes Lions and MediaLink

Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.

Channel 4 restructures sales team
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Channel 4 restructures sales team

Catastrophe and Bake Off broadcaster is looking to refine its structure to better compete with digital rivals.

CMA launches inquiry into Global's Exterion deal
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CMA launches inquiry into Global's Exterion deal

The deal would catapult Global into second place in the out-of-home media industry.

Netflix: Does its 'keeper test' recruitment approach work?
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Netflix: Does its 'keeper test' recruitment approach work?

A meritocratic process or creating a culture of fear?

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