Content from our thought leader

Maisie McCabe

Deputy editor

Maisie is deputy editor at Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Campaign loves... Halloween
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Campaign loves... Halloween

From super creeps to zombies...

Saatchi & Saatchi raids Grey for new MD
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Saatchi & Saatchi raids Grey for new MD

Sarah Jenkins is currently chief marketing officer at Grey London.

Now snares Saatchi & Saatchi MD Larissa Vince as new CEO
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Now snares Saatchi & Saatchi MD Larissa Vince as new CEO

She will join Now next month...

Pick of the Week: Sean Bean rallies the troops for Yorkshire Tea
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Pick of the Week: Sean Bean rallies the troops for Yorkshire Tea

Yorkshire Tea continues to do things properly in its latest spot featuring the Sheffield-born Sharpe star.

BT hires Publicis Groupe for brand relaunch
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BT hires Publicis Groupe for brand relaunch

AMV won ad account in 1996...

Will more clients follow Unilever in adopting a holding company model?
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Will more clients follow Unilever in adopting a holding company model?

FMCG giant is scrapping individual agency relationships...

Accenture Interactive looks to move all London shops into one studio
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Accenture Interactive looks to move all London shops into one studio

Senior MD says finding London office will be 'important' focus for him over next six months.

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
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Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Interpublic declines NRA pitch
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Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce
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Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce

It's harder to respond to opportunities on social media than it looks sometimes.

Unilever scraps separate agency relationships
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Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with entertainment world.

Netflix: 'No amount of data can tell you what to commission next'
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Netflix: 'No amount of data can tell you what to commission next'

What does the future hold for the market?

Adam & Eve/DDB and McCann London win gold on first night
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Adam & Eve/DDB and McCann London win gold on first night

Omnicom agency Adam & Eve/DDB picked up a gold Lion campaign in Print & Publishing for Marmite in the first wave of awards.

FCA kicks off final phase of Arnie 'head' campaign
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FCA kicks off final phase of Arnie 'head' campaign

The Financial Conduct Authority ramps up its ad campaign as the deadline to claim for missold PPI approaches.

Argos hires Essence for digital and in-housing
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Argos hires Essence for digital and in-housing

Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit.

M&C Saatchi and the7stars launch joint venture
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M&C Saatchi and the7stars launch joint venture

Consultancy will work with brands struggling to align their creative and media thinking.

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018
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Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Allan has led broadcaster's move to nations and regions.

Channel 4 sales revenue drops below £1bn for first time in four years
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Channel 4 sales revenue drops below £1bn for first time in four years

Chief commercial officer says Channel 4 outperformed TV ad market last year, as he predicts flat revenues for 2019.

Regional media on the offensive as research shows it reaches 75% of adults
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Regional media on the offensive as research shows it reaches 75% of adults

New audience figures show local media industry reaches more than 10 million 16- to 34-year-olds.

Virgin Trains pulls out all the stops in potential final ad
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Virgin Trains pulls out all the stops in potential final ad

A rocket-powered bench features in quirky ad by Anomaly.

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