Content from our thought leader

Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at or 020 8267 8032. 

Maisie McCabe

Brands will benefit if X and Netflix turn their ad sales around

Elon Musk and the streaming giant underestimated the complexity of ad sales but their platforms could yet be valuable options.

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Will Adam & Eve/DDB's 'attack' on New York emulate Wham! or Take That?

DDB is hoping one of the UK's most celebrated creatives' oversight will help history repeat itself.

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School Reports 2023: Publicis and WPP top holding companies tables

While holding companies ranked by media agency billings demonstrated little movement compared with last year, there was more movement in the ad holding companies table further down the rankings.

Archive photo of Jeremy Bullmore in front of lots of papers in 1977

Jeremy Bullmore dies aged 93

WPP put together an archive to celebrate the former JWT chairman's career last year.

Shelley Smoler and Felix Richter on stage at the Campaign Big Awards

Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose

The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at the Big Awards ceremony.

Polaroids of Dan Hill, Ryan Fisher, Ana Balarin and Hermeti Balarin on colourful background

Ana and Hermeti Balarin to move to Wieden & Kennedy London

Married duo previously worked at Mother London as executive creative directors and partners.

Parent working from home with child on shoulders

AITA if I want to WFH?

There isn't a simple solution to the complexities of hybrid working in creative businesses.

A still from an ad for Michelob, showing an ear of wheat bathed in golden light

FCB wins Creative Effectiveness Grand Prix for Michelob Ultra

New York shop L&C and fresh fruit and vegetable producer Dole claimed the Creative Business Transformation Grand Prix for Piñatex.

Photo of three people standing alongside each other

David Kolbusz joins Lightning Orchard as CCO

The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival.

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David Kolbusz exits Droga5 London

Chief creative officer leaving the Accenture Interactive shop after seven years.

Graphic of a line graph overlaid with the words "School Reports 2022 Top Media Agency Billings over 10 Years"

10 years of media agency tectonic plates shifting

MediaCom’s consistent position as the biggest media shop belies lots of change among the top planning and buying agencies.

Alex Grieve moves to Publicis Groupe

Chief creative officer at Abbott Mead Vickers BBDO worked at Bartle Bogle Hegarty for 14 years at the start of his career, between 1996 and 2010

Ringan Ledwidge: has died at the age of 50

Rattling Stick pays tribute to co-founder Ringan Ledwidge

Illustrious director shot Audi 'Clowns', The Guardian 'Three little pigs' and 'Christmas is for sharing' for Sainsbury's and Abbott Mead Vickers BBDO.


British Airways appoints new ad agency

IAG-owned airline moves its advertising and CRM account from WPP after four years, scrapping its integrated model.

British Airways: coming in to land for either Uncommon or WPP

WPP and Uncommon in dogfight over BA’s ad account

The independent agency's founders are up against a team from their former holding company for the airline's account.

Saatchi & Saatchi appoints new CEO

New chief executive has previously worked with Magnus Djaba and Guillermo Vega.

AMV BBDO raids Publicis for new CEO

Saatchis' chief executive will move to the Omnicom agency later this year.

New home for Gary Neville’s agency as Miroma SET opens for business

Miroma SET will incorporate the group’s sports, entertainment and tech businesses, including Dewynters, SpotCo, Sold Out, Wake the Bear and Buzz 16 Productions.

Dentsu International appoints global Carat and Dentsu X presidents

Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.

NatWest Group appoints new media agency

Bank splits with Zenith after nine and a half years.


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