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Marc Cave

Founding Partner, Green Cave People

Marc Cave is an entrepreneur in advertising, digital, branded content and brand creation. He previously spent 13 years at AMV and Lowe. He rose to become managing partner of the London office of Lowe, at the time the world’s most creatively awarded ad agency, aged 33. He subsequently held a series of global roles including Lowe Global Head of Strategy and founding President of Lowe Digital Worldwide, which he took from zero to world no 6 in 18 months. Marc left Lowe to found pioneering content agency Drugstore, selling it in 2008 and staying on until co-founding GCP in 2011. He has initiated famous campaigns including Stella Artois "Reassuringly Expensive" and Tesco "Every Little Helps." He also helped create the energy drink Relentless in a joint venture with Coca-Cola, and executive-produced three award-winning documentary films for the brand.

You can put a price on social purpose

Bill Hicks may have had a problem with it, but using social purpose to drive sales and loyalty is a positive step for both business and society, says Green Cave People's co-founder

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