Content from our thought leader

Brittaney Kiefer

Digital editor

Brittaney Kiefer is digital editor of Campaign. She was previously the web editor for PRWeek US. Contact her at brittaney.kiefer@haymarket.com

Cultural appropriation: don't be an invader
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Cultural appropriation: don't be an invader

Many still fall foul of what is and isn't acceptable

Durex challenges sexual norms in major brand relaunch on Valentine's Day
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Durex challenges sexual norms in major brand relaunch on Valentine's Day

Brand wants to 'take a stand for sex'...

Green Party's shopping-channel spoof calls out political lies
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Green Party's shopping-channel spoof calls out political lies

Party political broadcast points finger at inauthentic politicians...

Ecover creates dramatic clothing landfill in campaign targeting fashion community
Turkey of the Week: Audi's Frozen tribute loses steam
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Turkey of the Week: Audi's Frozen tribute loses steam

This mash-up doesn't make sense.

What the Oscar nominees teach us about creativity
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What the Oscar nominees teach us about creativity

Advertising leaders share what their favourite Oscar-nominated films taught them about creativity.

SheSays names Ogilvy's Joyce Kremer president of London chapter
What the Oscar nominees teach us about creativity
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What the Oscar nominees teach us about creativity

Advertising leaders share what their favourite Oscar-nominated films taught them about creativity.

TBWA\Media Arts Lab names Liz Taylor as MD to grow London office
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TBWA\Media Arts Lab names Liz Taylor as MD to grow London office

Taylor moves from agency's California headquarters.

Pick of the Week: Starbucks tells moving story of acceptance for the trans community
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Pick of the Week: Starbucks tells moving story of acceptance for the trans community

Ad depicts a young man grappling with the challenging process of transitioning.

Premier Inn calls creative review as it parts ways with Lucky Generals
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Premier Inn calls creative review as it parts ways with Lucky Generals

Review follows Tamara Strauss joining as global brand marketing director in November.

TimeTo launches sexual-harassment training for ad industry
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TimeTo launches sexual-harassment training for ad industry

Training sessions will be led by experts in sexual harassment and gender-based violence.

Starbucks captures life-altering moment of transgender person trialling new name
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Starbucks captures life-altering moment of transgender person trialling new name

Winning entry in Channel 4's diversity award...

Coors Light scales Rocky Mountains in fresh campaign
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Coors Light scales Rocky Mountains in fresh campaign

It is Havas London's debut work for beer brand.

Amazon enlists Ellen DeGeneres for latest Super Bowl blockbuster
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Amazon enlists Ellen DeGeneres for latest Super Bowl blockbuster

Droga5 London's first Amazon ad for US extravaganza...

Asahi Super Dry picks Mcgarrybowen as first global agency
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Asahi Super Dry picks Mcgarrybowen as first global agency

The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.

Are body-positivity campaigns failing?
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Are body-positivity campaigns failing?

NHS data reminds us it is not enough for brands to use unfiltered images or empowering slogans in ads.

NHS brings dramatic flair to unsung heroes behind pharmacy desks
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NHS brings dramatic flair to unsung heroes behind pharmacy desks

Campaign encourages people to visit chemists for minor issues...

Sport England: 'This girl can' is more vital than ever in age of Instagram influencers
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Sport England: 'This girl can' is more vital than ever in age of Instagram influencers

Unrealistic images on social media pose threat to organisation's effort to close gender gap in exercise.

Sport England's 'This girl can' marks five years with 'urgent' call to arms
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Sport England's 'This girl can' marks five years with 'urgent' call to arms

Campaign returns with focus on societal barriers...

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