Chloe Gottlieb is responsible for leading and managing R/GA’s Experience Design department. In this position, she provides the vision for the largest experience design team in the industry and encourages the creation of user-centered experiences that integrate seamlessly into consumers’ lives. Through Chloe’s leadership and direction, the experience design team has originated groundbreaking work at R/GA, including campaigns for Nike+ and Nokia viNe. She has created a unique training curriculum for the IxD department, Re-Boot, which provides a framework for mapping new digital eco-systems.
Chloe joined R/GA in 2000 working on the Nike account and eventually served as the Executive Creative Director on Nokia’s global account, leading teams in New York and London. Since joining R/GA, she has been a global design leader, creative leader, and a visionary, while contributing to the development of futurevision™, R/GA’s evolving vision of the consumer landscape.
Prior to R/GA, Chloe expanded her expertise at Razorfish where she engaged in deep ethnographic and insight-related engagements. At Razorfish, she worked with diverse brands on varied projects including embracing social networks on Flip.com for Condé Nast and creating an immersive user-driven experience on Mercedes-AMG.com for Mercedes-AMG.