Content from our thought leader

Gerry Graf

Founder and CCO, Barton F. Graf 9000

Gerry Graf's advertising career has spanned agencies like Goodby, Silverstein & Partners, BBDO/NY (where he served two stints, including one as ECD), TBWA/Chiat/Day as ECD and Saatchi & Saatchi NY as CCO and member of the worldwide executive board. In 2007, TBWA/Chiat/Day NY was recognized as the most creatively awarded agency and Gerry as the most creatively awarded creative director in the world. He dropped to third most awarded in the world in 2009. Gerry is married and has three kids. He lives in Manhattan.

Collaboration is easy, ideas are the hard part
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Collaboration is easy, ideas are the hard part

At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity

Collaboration is easy. Ideas are the hard part
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Collaboration is easy. Ideas are the hard part

At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity.

At Cannes, let's celebrate the value of creative ideas
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At Cannes, let's celebrate the value of creative ideas

If you're spending more time trying to win a Lion than creating work that sells, you're doing it wrong