Content from our thought leader

Mike McLaughlin

Managing Director, Mindshare Los Angeles

Mike McLaughlin oversees digital operations for Mindshare Los Angeles and manages strategic development, innovation, and key client relationships across a roster that includes Lionsgate, Nordstrom, ampm, and more.  He previously held leadership roles at Palisades MediaGroup, Moxie Interactive, and Carat.

From B2B to B2C: The marketing transformation of E3

From B2B to B2C: The marketing transformation of E3

How marketers should react to the inclusion of fans in this year's event

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