The baffling Brexit
Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson
Is 'share of ear' the next brand battleground?
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
SXSW Diary: Food, feelings and the future
The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive
SXSW Diary: The singles scene
Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group
SXSW Diary: Everyone's interactive
The worldwide director of J. Walter Thompson's Innovation Group discusses her first day at the Interactive Festival in Austin
CES 2016 Diary: Our tech-enabled future
From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group
CES 2016 Diary: Rolling with the Girl's Lounge
The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas
CES 2016 Diary: From the 'future city' to the smart fridge
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
2016: The year of the virtual renaissance
From retail to space travel, from advertising to therapy, virtual reality is set to dominate nearly every facet of our culture in 2016, says the worldwide director of JWT's Innovation Group
Women's interest media gets a makeover
Worldwide director of J. Walter Thompson's Innovation Group: Vice's launch of its women's channel Broadly represents a fresh new era of women's media. Can marketers get to grips with it?
What Generation Z spells for brands
The worldwide director of J. Walter Thompson's Innovation Group takes the measure of the next market
SXSW Diary Day 3: Recognize the future when you meet it
JWT Intelligence's worldwide director looks for the magic of tomorrow today
SXSW Diary Day 2: Giving data a workout
JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin
SXSW Diary Day 1: Tech gets in touch with nature
JWT Intelligence's worldwide director reports fair weather ushered in an agenda heavy on the crossover between design and biology
CES 2015: Time for sustainability
JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert
CES 2015: Never mind the booth babes -- here's the future
JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO