Content from our thought leader

Douglas Quenqua

Editor-in-Chief, Campaign US

Douglas Quenqua is Editor-in-Chief of Campaign US. He has been writing about advertising and communications for 15 years, with work appearing in the New York Times, Adweek, Wired, MediaPost, Co.Create, the Advertiser, ClickZ and others.

US Marines run their first commercial starring a woman in combat

"Battle Up," from J. Walter Thompson Atlanta, puts Capt. Erin Demchko in the spotlight 99 years after the first woman joined the Corps.

Guilt is good: A Mother's Day affirmation

Heavy-handed PSAs may have ruined guilt-tripping for today's marketers. But years of research show it's still a powerful motivator.

Trump marks 100 days in office with an ad blasting the MSM

Andrea Mitchell, Wolf Blitzer, Rachel Maddow, George Stephanopoulos and Scott Pelley are labeled "Fake News" in historically early campaign ad.

Pepsi says 'Sorry' and removes Kendall Jenner ad from the Web

"Clearly we missed the mark, and we apologize," says company after stunning backlash.

Lane Bryant CMO blasts the 'Girls' Lounge' at 4A's, and its CEO pounces

Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.

Nancy Hill's farewell: 'We're better than that'

In a tearful address, the departing 4A's president urged the agency community to look beyond salacious headlines and focus on progress.

MSLGroup: Former China CEO's gender discrimination suit is 'resolved'

The action brought by Faith Brewitt in January claimed the Publicis PR agency had denied her the basic tools to perform her job.

I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male

A diverse global team breathed new life into a tired brand by challenging the notions of masculinity it once helped promote.

1 year later: Badger and Winters on #WomenNotObjects in the age of Trump

The Cannes Lions has adopted their recommendation that judges reject sexist ads. Are small victories enough under the "Objectifier in Chief?"

SNL mocks political ads from Super Bowl LI with bruising Cheetos sketch

See ad agency 'Murphy + Kennedy' pitch cringe-worthy ideas that may hit a little too close to home.

Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies

In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."

Justin Long defects from Apple to Huawei for U.S. invasion

After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.

Faced with Muslim ban, Starbucks, Nike pledge support to refugees and immigrants

Howard Shultz vowed to hire 10,000 refugees around the world, and Mark Parker affirmed his company's commitment to Somali brand ambassador Mo Farrah.

Former MSLGroup China CEO files gender discrimination suit against Publicis

Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.

Dove mocks Trump's #AlternativeFacts with a print ad full of lies

"New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy.

Sprint returns to Super Bowl with a 'real cliffhanger,' says CEO

Droga5's first work for the brand will be a 30-second spot in the 2nd quarter.

Watch: Skittles gets romantic for Super Bowl LI spot

The 30-second ad from adam&eveDDB will appear in the first quarter.

Chevy mocks its own annoying ads for 'Lego Batman Movie'

A partnership with Warner Bros. produces an amusing ad and a Lego Batmobile.

The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts

In a banner year for unevolved men, Saatchi & Saatchi's chairman reminded us how high the problem still goes.

The 10 Essential Advertising People of the Year: No. 8 Amir Kassaei

By slashing his agency's awards budget by 50 percent, DDB's creative chief breathed new life into a tired debate.


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