Content from our thought leader

Rohit Thawani

Director of Digital Strategy and Social Media, TBWA

Rohit Thawani is director of digital strategy and social media with TBWA.

The marketer's CES playbook: Take shortcuts

The marketer's CES playbook: Take shortcuts

Shorter paths between people and activities give us fewer opportunities to irritate with ads, says director of digital strategy and social media at TBWA

Native advertising: Stop pandering to the stupid

Native advertising: Stop pandering to the stupid

From TBWA's director of digital strategy and social media: Native's not an invasion if people are treated with the intelligence they deserve

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