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Don Longfellow

SVP, Planning and Research, Innocean USA

At Innocean, Don Longfellow leads the Account Planning team and finds ways to use strategy to help create new and uncommon roles for brands. The changes in the ad industry put a smile on Don’s face. He loves the idea that we now live in a people-in-charge world where individuals are just as likely to filter brands out of their lives as they are to have conversations with them. Don started his career over 20 years ago, focusing on direct marketing and CRM strategy. The fascination with results remains. He has led Account Planning at big shops like Young & Rubicam, Saatchi & Saatchi, and Ogilvy. Don is excited to be at Innocean, a smaller and more nimble place where we have been able to create new approaches and ways of doing things from day one. Don has participated in a number of industry events as both a judge and award winner including: 2012 Effie Judge (First Phase); 2012 Cannes Lions Bronze award winner for Hyundai’s Veloster RE:Generation Project – Best Use of Music; 2008 Effie Gold Toyota Tundra Launch; 2007 Webby "People's Voice Winner" for Yaris Virtual Test Drive; 2005 Effie Silver Kids Rule for Toyota Sienna, to name a few.

What CPG can learn from auto marketing
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What CPG can learn from auto marketing

From Innocean USA's SVP, planning and research: As gender roles shift, household branding must keep up

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