The VP and executive global creative director explains its biggest client's move from functional product advertising to "launching people"
Campaign India's managing editor looks at social media activism, local brands, mobile and more
Not all the campaigns making a splash in India will trouble the international awards juries, but they are at least indicative of a wind of change blowing through the nation
From the Campaign family: The Chinese future of social media; Kim Kardashian's brand assets; transparency, privacy and Tinder; and brand lessons from "The Walking Dead."
At Goafest 2015, ZenithOptimedia's worldwide strategic marketing director urged marketers to move from 360 to "365" communication
The chairman of Lowe's global creative council underlines the power of advertising to effect change and reflects on rising creativity and recognition for work from different parts of the world
McCann Worldgroup Global CSO Suzanne Powers weighs in on cultivating planning talent and how "globalization" prompts polarization
TBWA's global president discusses disruption, New York, and global clients