Programmatic TV? Not in 2016, though data-driven TV buying is hot
How far does digital TV buying have to go before it makes a dent in the upfronts?
Brands pair with Amazon Echo
Capitol One, Fitbit and Domino's are among the marketers embracing the online retailer's voice-controlled digital assistant
The power of live video
Why brands like GoPro, Doritos and Target are experimenting with live video messaging
Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality
Tumblr's down, but not out
The Yahoo-owned social platform has been struggling to grow its user base and revenue
Is the creative of the future a computer?
Programmatic creative may be the beginning of "artificial creativity"
The chips are down for Chipotle, but not for long
Brand fallout from the restaurant chain's food-safety crises may be fleeting
Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?
Marketers have more social platforms to choose from, but only two really matter -- for now
Hacking the Super Bowl: Get your brand noticed for less than $10M a minute
Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial time. Is the trick getting harder to pull off?
NFC packaging updates the lowly QR code, but will consumers care?
Diageo and Coca-Cola are already experimenting with the technology, which (they swear) provides a better experience than its predecessor
Big brands are taking interest, but is Snapchat ready for its closeup?
The messaging app has shed its sexy stigma, but it's hard-pressed to prove success
The next frontier in mobile advertising: Messaging apps
Brands are following consumers to growing platforms like WhatsApp
The V Word: Why your video won't go viral in 2016
"The dirty little secret of our industry is that views are largely purchased," says Unruly VP Devra Prywes
Ten brand fails of 2015 that haven't hurt the brand (yet)
From Subway to FIFA, VW to Starbucks, these scandals made a big impact in the media but hardly any on sales
The Red Bull Effect: Why more brands are creating their video content in-house
From Marriott to Pepsi, brands are turning to their own teams to produce video
Why marketing apps to kids is still largely unregulated
Failed attempts at self-enforcement and a toothless FTC have created a Wild West among mobile products targeted to children
What do holiday shoppers want most this year? 'Hassle reduction'
Apple found the solution to long lines in stores years ago. Why are so few retailers following suit?
What is your brand's 'Customer Quotient,' and does it matter?
A new survey ranks brands by how well they "get" their customers. A look at what sets those companies apart
Beyond the reblog: Brands experiment with custom GIFs
TRESemmé , Universal and others are using the popular format to vibe with Millennials. Are they trying too hard to be cool?
Is the US ad industry's addiction to long hours good for business?
Tragedies have dramatized the dangers of overwork, but the slow corrosion of always-on culture may be a more insidious danger
