How far does digital TV buying have to go before it makes a dent in the upfronts?
Capitol One, Fitbit and Domino's are among the marketers embracing the online retailer's voice-controlled digital assistant
Why brands like GoPro, Doritos and Target are experimenting with live video messaging
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality
The Yahoo-owned social platform has been struggling to grow its user base and revenue
Programmatic creative may be the beginning of "artificial creativity"
Brand fallout from the restaurant chain's food-safety crises may be fleeting
Marketers have more social platforms to choose from, but only two really matter -- for now
Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial time. Is the trick getting harder to pull off?
Diageo and Coca-Cola are already experimenting with the technology, which (they swear) provides a better experience than its predecessor
The messaging app has shed its sexy stigma, but it's hard-pressed to prove success
Brands are following consumers to growing platforms like WhatsApp
"The dirty little secret of our industry is that views are largely purchased," says Unruly VP Devra Prywes
From Subway to FIFA, VW to Starbucks, these scandals made a big impact in the media but hardly any on sales
From Marriott to Pepsi, brands are turning to their own teams to produce video
Failed attempts at self-enforcement and a toothless FTC have created a Wild West among mobile products targeted to children
Apple found the solution to long lines in stores years ago. Why are so few retailers following suit?
A new survey ranks brands by how well they "get" their customers. A look at what sets those companies apart
TRESemmé , Universal and others are using the popular format to vibe with Millennials. Are they trying too hard to be cool?
Tragedies have dramatized the dangers of overwork, but the slow corrosion of always-on culture may be a more insidious danger