Content from our thought leader

Samantha Edwards

Community and social media editor

Community and social media editor at Brand Republic.

Men in fancy dress and a dodgy drawing in Costa's brand BuzzFeed video

Men in drag and hedgehogs star in BuzzFeed's first UK branded video

BuzzFeed aims to replicate the success it had with US brands by producing a video for Costa Coffee that asks, "what makes British people happy?"

Spectre: Daniel Craig as James Bond

James Bond has joined Snapchat and he needs to take a break

Sony and KitKat mark the release of Spectre, the latest 007 film.

Rugby World Cup 2015 stunt in Cardiff

Get ready for #44DaysOfCrazy rugby fever

Brands mark day one of the Rugby World Cup 2015 and Lawrence Dallaglio talks about the power of the sport.

OMG: Buzzfeed reveals the social content and distribution LOLZ that help them win the internet

BuzzFeed's social content and distribution secrets

Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, has revealed the media company's top tips for content creation and themes, as well as the best methods for distribution on social.

Tariq Slim: Twitter UK's telco and tech lead (Twitter/@TariqSlim)

Twitter's three Cs explains how mobile is dominating the world

Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can harness the increasing power of mobile devices when publishing content via social.

Karin Robinson: discusses social data at Social Media Week London. Photograph: Laurie Close (‏@Laurieec1)

4 social data metrics that might be lying to you

Karin Robinson, head of social insight at OgilvyOne, has kicked off Social Media Week London with her talk, Lies, Damned Lies and Social Statistics: why raw data can tell the wrong story, and why that matters.

#DeadlineDay: Booby Moore

They think it's all over. It definitely is now

Brands mark #DeadlineDay on social and it even gets its own emoji.

Cat videos: Felix launches Catdaq YouTube channel

Thou shalt follow vlogger guidelines (and watch cat videos)

The ASA reveals new vlogger guidance while Felix launches a YouTube cat channel.

Social media terminology to get your head around in our latest glossary

Know your APIs from your NLPs

Social media jargon broken down for digital marketers in our latest industry glossary.

Supermalt fashion brand experience

Inside Supermalt's Fashion Showcase

The drink brand celebrated its customers' culture with a fashion showcase at Blackall Studios in Shoreditch, east London.

Always' Like a Girl campaign

Always and L'Oréal are all about girl power

Like a Girl returns and Helen Mirren's face hasn't been altered.

Heineken Rugby World Cup 2015 campaign kicks off

It's almost Rugby World Cup kick-off time

Heineken reveals plans for star-studded TV campaign and fan experiences.

Wimbledon ads: Robinsons and Andre Agassi for Jacob's Creek and The All England Club

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

Father's Day: PhotoBox, Dove and Marks and Spencer

How brands have tackled Father's Day

In the run up to Father's Day (21 June), take a look back at how some brands have reached out to dads and their families over the years, including virtual shops, emotional videos and risqué gift ideas.

Experiential sector insight: fashion and beauty

Sector insight: Fashion and beauty

The fashion and beauty sectors are in rude health, but the need to stay ahead of the game calls for forward-thinking experiential strategies.

Jane Pain ad campaign

6 clever optical illusion ads

Lingerie brand Jane Pain isn't the only company to use optical illusions in their ads. We found more campaigns which have used visual trickery to catch consumers' eyes.

The three Bs: Busts, buses and bloopers

The three Bs: Busts, buses and bloopers

Jane Pain's ad trickery, JCDecaux's digital bus shelters and Alpro's squirrel ad outtakes.

Eat, sleep, surf, repeat

Eat, sleep, surf, repeat

Global internet usage is on the rise and a third of our day is dedicated to consuming media.

Instagram, Google and hashtags reign supreme in tech

Instagram, Google and hashtags reign supreme in tech

Updates on Google I/O, Instagram's carousel ads and hashtag is named kids' word of the year.

Will brands give Fifa the boot?

Will brands give Fifa the boot?

Visa leads sponsors in blasting organisation over corruption investigations.


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