Content from our thought leader

Charlotte Mceleny

McDonald's samples UK premium burger market with 'Signature' range

McDonald's samples UK premium burger market with 'Signature' range

The fast-food giant is piloting a high-end line that it says may influence global menus

The 13 most-shared scary ads of all time

The 13 most-shared scary ads of all time

How "prankvertising" has paid off for brands

Airbnb CMO on value-driven marketing and being 'transkind' to Caitlyn Jenner

Airbnb CMO on value-driven marketing and being 'transkind' to Caitlyn Jenner

Jonathan Mildenhall talks about the purpose behind Airbnb's presence during the ESPY awards, and about a startup's flexibility in finding purpose

Tinder's Sean Rad: No question, we invented swiping

Tinder's Sean Rad: No question, we invented swiping

Tinder's founder discusses company's origins and views towards growth

One Direction calls on fans to be the generation to end extreme poverty

One Direction calls on fans to be the generation to end extreme poverty

The band crowdsources a film to be shown to world leaders

Sentient robot Bina48: Fear of robots may be a jealousy issue

Sentient robot Bina48: Fear of robots may be a jealousy issue

An interview with a robot on brands and marketing

Rise of the machines: Artificial intelligence and the future of advertising

Rise of the machines: Artificial intelligence and the future of advertising

What BMW Learned from letting a smart machine interface with its customers

Monica Lewinsky: 'Online we have a compassion deficit and an empathy crisis'

Monica Lewinsky: 'Online we have a compassion deficit and an empathy crisis'

Social activist discussed the cyber-bulling she endured after her affair with former president Bill Clinton, calling on the creative industries to help encourage greater empathy online

Mondelez's Bonin Bough on data, creativity and making new 'unicorns'

Mondelez's Bonin Bough on data, creativity and making new 'unicorns'

CPG giant's media and ecommerce officer shares his advice on how to think like a start-up and avoid the programmatic wind tunnel

Tim Berners-Lee: AI will run corporations

Tim Berners-Lee: AI will run corporations

Speaking at Cannes, the web's creator predicted a future where artificial intelligence drives business decisions

FIFA scandal: How sponsors are faring in public perception

FIFA scandal: How sponsors are faring in public perception

Adidas has seen the biggest rise in negative sentiment; McDonald's, the smallest

Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge
Lego: How to build a social team

Lego: How to build a social team

The toymaker's social boss talked about Lego's Kronkiwongi project and how it staffs for social

Blue or Gold? How the brand behind #TheDress monetized viral success

Blue or Gold? How the brand behind #TheDress monetized viral success

Roman Originals saw green and took swift action to join the conversation

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