Content from our thought leader

David Caygill

Co-Founder & Innovation lead, The Iris Nursery
House of Fraser's road to administration lays bare the failure to embrace digital
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House of Fraser's road to administration lays bare the failure to embrace digital

Organisations that fail or refuse to embrace digital properly face a bleak future - it's do or die time for big corporations and small start-ups alike.

Why brands shouldn't be afraid of robots
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Why brands shouldn't be afraid of robots

The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the new opportunities they offer.

Six trends brands should know about for 2018 and the tech they need to craft responses
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Six trends brands should know about for 2018 and the tech they need to craft responses

What demands will consumers make of brands next year and what's out there in the tech world to help solve these issues? Iris' head of innovation makes a few predictions.

Don't let the creative magic of SXSW die on the plane home
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Don't let the creative magic of SXSW die on the plane home

It can be hard to justify the huge block of time away from your desk that is SXSW - but it's worth it for the ideas, writes David Caygill, creative technology director at Iris.

SXSW is dead. Long live SXSW!
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SXSW is dead. Long live SXSW!

Iris' creative technology director says the festival is as relevant as ever and selects themes that marketers should watch out for

SXSW isn't what it used to be, so what?
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SXSW isn't what it used to be, so what?

With SXSW kicking off in Austin Texas this week David Caygill, creative technology director at Iris, says the festival is as relevant as ever and selects the themes that marketers should watch out for.

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