Organisations that fail or refuse to embrace digital properly face a bleak future - it's do or die time for big corporations and small start-ups alike.
The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the new opportunities they offer.
What demands will consumers make of brands next year and what's out there in the tech world to help solve these issues? Iris' head of innovation makes a few predictions.
It can be hard to justify the huge block of time away from your desk that is SXSW - but it's worth it for the ideas, writes David Caygill, creative technology director at Iris.
Iris' creative technology director says the festival is as relevant as ever and selects themes that marketers should watch out for
With SXSW kicking off in Austin Texas this week David Caygill, creative technology director at Iris, says the festival is as relevant as ever and selects the themes that marketers should watch out for.