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Patrick Rona

Chief Digital Officer, APAC, McCann Worldgroup

Bringing nearly 20 years of experience to this role, Patrick Rona is responsible for reinforcing and expanding MWG’s market leading position, driving revenue and profit growth, and working closely with local market CEOs and digital Leads to embrace innovation in the provision of digital marketing services.  Based in Singapore, Patrick joined MWG from DDB, where he was Chief Digital Officer of DDB APAC and President of Tribal Worldwide APAC.  At DDB, Patrick worked closely with key clients across the region including McDonald’s, Fonterra, VW and Unilever to develop and implement innovative, digitally led marketing programs. 

Patrick joined Tribal DDB / DDB Group in 2010. From 2010-2012, Patrick was the President of Tribal DDB and Chief Digital Officer for the DDB Group in EMEA.

'The Experience Economy' at Mobile World Congress

'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands


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