Does the consolidation of traditional media spell the end of the ad as we know it?
The prospect of Disney acquiring 21st Century Fox would not mean a radical change in the short-term for advertisers, but long-term change is inevitable, writes MC&C's managing director.
Twitter's magic number? Ad revenues
Will doubling a tweet's length save Twitter? Unlikely, reckons MC&C's managing director.
News brands should seek inspiration from the music industry's bet on streaming
Newspaper groups battling to agree on joint ad sales should look at how record labels dealt with digital disruption, says Mark Jackson.
Start-ups must go beyond digital performance to build their brands
Performance is getting conflated with digital, while digital is getting mixed up with value for money, says MC&C's managing director.
What can Usain Bolt teach marketers about performance?
We'd never judge sprinters and marathon runners by the same criteria, writes Mark Jackson, so why do we try to measure strategic brand work by short-term impact?
MWC 2015: At the edge of an epoch
What did this year's show in Barcelona presage for pending technology?
Exploring 'tech tribes' at Mobile World Congress
From the chief technology catalyst, EMEA, for McCann Worldgroup: As services and customization proliferate, consumers will seek out tech brand ecosystems that suit them best
The foolproof survival guide to Mobile World Congress
McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona
The foolproof survival guide to Mobile World Congress
McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona