The prospect of Disney acquiring 21st Century Fox would not mean a radical change in the short-term for advertisers, but long-term change is inevitable, writes MC&C's managing director.
Will doubling a tweet's length save Twitter? Unlikely, reckons MC&C's managing director.
Newspaper groups battling to agree on joint ad sales should look at how record labels dealt with digital disruption, says Mark Jackson.
Performance is getting conflated with digital, while digital is getting mixed up with value for money, says MC&C's managing director.
We'd never judge sprinters and marathon runners by the same criteria, writes Mark Jackson, so why do we try to measure strategic brand work by short-term impact?
What did this year's show in Barcelona presage for pending technology?
From the chief technology catalyst, EMEA, for McCann Worldgroup: As services and customization proliferate, consumers will seek out tech brand ecosystems that suit them best