Agency gives staff the day off and updates site to showcase female workforce.
By pairing with the Miami Ad School, the social network hopes more young people will enter the industry having mastered the platform
The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget
"MashiMachine" creates video mashups of Rafael Carrea's speeches, letting citizens say things they otherwise couldn't
Sean Cummins' agency will become the go-to creative shop for consulting clients
Branded work from new agency Zacaroli positions Cadillac as urban adventure vehicles
Big branding plays plus data-based targeting are a win for commodity goods
The level of fraudulent traffic remains unchanged from last year, although a few advertisers have managed to beat it back
Partnership gives WPP agencies and clients special access to social media stars and tracking technology
Social media influencer visits stores from Scottsdale to Los Angeles in choppers and hot cars
While brands scramble to get ahead of .SUCKS and .PORN, other new generic top-level domain names offer them fresh opportunities to communicate
Upfront packages show promise but lack specificity and consistency, buyers say
Can native advertising ever be programmatic, or is automated buying and targeting at odds with carefully crafted editorial-style content?
Why all the hatin' around the fast food chain's sentimental "Pay with Lovin' " campaign?
As the NFL faces scrutiny over the conduct of players and its own response, will advertisers play a cautious game this year?
The rise of multichannel networks, which help brands connect with YouTube stars, is blurring the boundaries between entertainment and advertising