Content from our thought leader

Susan Kuchinskas

Contributor, Campaign
Goodby erases women's work from website for 'Day Without a Woman'

Goodby erases women's work from website for 'Day Without a Woman'

Agency gives staff the day off and updates site to showcase female workforce.

Facebook bulks up Blueprint training with new courses and a partnership

Facebook bulks up Blueprint training with new courses and a partnership

By pairing with the Miami Ad School, the social network hopes more young people will enter the industry having mastered the platform

Can Ryan Lochte recover as a brand rep after Rio scandal?

Can Ryan Lochte recover as a brand rep after Rio scandal?

The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget

Leo Burnett brings free speech to Ecuadorians with site that repurposes president's words

Leo Burnett brings free speech to Ecuadorians with site that repurposes president's words

"MashiMachine" creates video mashups of Rafael Carrea's speeches, letting citizens say things they otherwise couldn't

Jon Bond's Tomorro joins forces with Aussie hot shop Cummins&Partners

Jon Bond's Tomorro joins forces with Aussie hot shop Cummins&Partners

Sean Cummins' agency will become the go-to creative shop for consulting clients

Longer-form videos expand Cadillac content strategy

Longer-form videos expand Cadillac content strategy

Branded work from new agency Zacaroli positions Cadillac as urban adventure vehicles

Forget fashion. CPG brands are leading the way on Instagram

Forget fashion. CPG brands are leading the way on Instagram

Big branding plays plus data-based targeting are a win for commodity goods

Ad fraudsters are holding their ground, ANA study finds

Ad fraudsters are holding their ground, ANA study finds

The level of fraudulent traffic remains unchanged from last year, although a few advertisers have managed to beat it back

Fullscreen and GroupM join forces to connect brands with social media stars

Fullscreen and GroupM join forces to connect brands with social media stars

Partnership gives WPP agencies and clients special access to social media stars and tracking technology

AĆ©ropostale sends Vine star Logan Paul on a multi-city Black Friday helicopter tour

Aéropostale sends Vine star Logan Paul on a multi-city Black Friday helicopter tour

Social media influencer visits stores from Scottsdale to Los Angeles in choppers and hot cars

New 'notcoms' could make web addresses .COOL

New 'notcoms' could make web addresses .COOL

While brands scramble to get ahead of .SUCKS and .PORN, other new generic top-level domain names offer them fresh opportunities to communicate

Networks take baby steps into data, and buyers shrug

Networks take baby steps into data, and buyers shrug

Upfront packages show promise but lack specificity and consistency, buyers say

Native programmatic: Apples and oranges in the same basket

Native programmatic: Apples and oranges in the same basket

Can native advertising ever be programmatic, or is automated buying and targeting at odds with carefully crafted editorial-style content?

Making a Happier Meal for McDonald's

Making a Happier Meal for McDonald's

Why all the hatin' around the fast food chain's sentimental "Pay with Lovin' " campaign?

Super Bowl 2015: A year for kinder, gentler ads?

Super Bowl 2015: A year for kinder, gentler ads?

As the NFL faces scrutiny over the conduct of players and its own response, will advertisers play a cautious game this year?

How to brand a YouTube star

How to brand a YouTube star

The rise of multichannel networks, which help brands connect with YouTube stars, is blurring the boundaries between entertainment and advertising

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