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Alla Gonopolsky

Planning Director, Havas Worldwide New York

Alla Gonopolsky is a Planning Director at Havas Worldwide New York. She has dabbled in brand strategy and integrated communications planning for almost a decade, focused on the intersection of marketing, technology and human psychology.

Mexican artist John Raya recently redesigned all 32 NFL team helmets as "Star Wars" characters.

The future of marketing lies in collisions (where no one gets hurt)

Stop competing and start colliding, advises Havas Worldwide New York's planning director

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