Content from our thought leader

Monica Ramirez Nadela

Creative Director, Multicultural, Geometry Global, North America

Monica Nadela is creative director, multicultural, at Geometry Global, North America. She is a culture and insight matchmaker; brand whisperer; bicultural explorer; and Spanish, English & Spanglish adventurer.

All things to all people: Cracking the total market code

Multicultural marketing can help drive down costs, but how do brands avoid alienating different cultures and ethnicities? Geometry Global's creative director proposes a balance

Tylenol appeals to Hispanic moms.

How to appeal to Hispanic mothers: Five winning strategies

Geometry Global's creative director, multicultural, says it takes more than Spanish to communicate

Are you talking to me?

As the US Hispanic demographic grows and shifts, here's how to communicate to US bicultural-bilinguals in a cluttered market


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free