Content from our thought leader

Shireen Jiwan

Founder and CEO of Sleuth

Shireen Jiwan is the founder and CEO of Sleuth, the leading brand management consultancy operating at the intersection of luxury and technology. Backed by Sleuth’s propriety methodology and network of partners, Shireen’s approach injects creativity, deep analysis and imagination into solving complex business problems. The result is immersive, transformative and technology-fueled experiences for clients including The Breakers Hotel Palm Beach, Microsoft, Xbox, DeBeers, Ralph Lauren and Harry Winston.

Prior to Sleuth, Shireen held senior planning positions at WPP, Ogilvy & Mather, and Fallon Worldwide.

Gaming at the tipping point: The rise of the new gamer

Gaming at the tipping point: The rise of the new gamer

The category has expanded from niche into Gen Pop, bringing with it an expectation that the industry will observe a broader social contract


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