Athleisure: The TriBeCa mom cult that went mainstream
Fashion's unlikely embrace of stretchy pants reflects a growing preference of experiences over possessions, writes Havas LuxHub's global strategy director
The big idea: There's an algorithm for that
It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director
Proving competitive advantage in service industries
To demonstrate your worth, constantly update your process
Experience is the new black: How to build a modern luxury brand
The secret to the luxury dollar is what consumers do, not what they own
Tiffany rose to the occasion
This heritage brand's engagement-themed ad featuring two men was savvy business -- which is why it's important
What problem are you solving?
To innovate beyond its boundaries, the ad industry must stop putting solutions before questions
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