Part 3 in a series: Agency's creative chief chimes in on jet lag and meetings
Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt
For teens and millennials, the authority of endorsements has shifted from the show pony to the subject-matter expert
Daniel Bonner thinks it's the small things that matter, and technology can help brands bring these together to form that elusive, special 'big idea'.
COME SURFING WITH: Daniel Bonner - The internet is not yet indispensable, says Daniel Bonner, creative director of AKQA, who could live without the web, but not without his TV or his mobile phone
The internet. I can live without it. I can certainly live with it, but it is not indispensable. Not yet.