Content from our thought leader

Afdhel Aziz

Founder, Chief Creative Officer, Conspiracy of Love

Afdhel Aziz is the co-author of "Good is the New Cool: Market Like You Give a Damn," a provocative manifesto for 21st century marketing, and Founder and Chief Creative Officer of Conspiracy of Love, a consultancy which helps Fortune 500 companies use culture and technology to build purpose-driven brands.

3 brands that turned values into action

State Farm, Hansen and WestJet demonstrate that purpose-driven marketing pays many dividends, writes the founder of Conspiracy of Love.

Pepsi broke my heart, again

The Kendall Jenner ad confirms suspicions that brands only want to do good in a transactional and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."

Lady Gaga from #AbsolutGaga campaign.

Seven rules of music and brand partnerships

Brands and artists can make beautiful music together -- if they work together in harmony


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