3 brands that turned values into action
State Farm, Hansen and WestJet demonstrate that purpose-driven marketing pays many dividends, writes the founder of Conspiracy of Love.
Pepsi broke my heart, again
The Kendall Jenner ad confirms suspicions that brands only want to do good in a transactional and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."
Seven rules of music and brand partnerships
Brands and artists can make beautiful music together -- if they work together in harmony
