Content from our thought leader

Sarah Shearman

Campaign US staff
Canon gives photography lessons at New York's most photogenic locations

Canon gives photography lessons at New York's most photogenic locations

Digital outdoor campaign from 360i will respond to weather and lighting conditions in real time

Better late than never: Enterprise Rent-a-Car launches a mobile app

Better late than never: Enterprise Rent-a-Car launches a mobile app

Mobile is big business for travel companies. So why has the car-rental industry been so slow to adapt?

MTV launches 'safe sexting' emoji campaign for World AIDS Day

MTV launches 'safe sexting' emoji campaign for World AIDS Day

A giant peach, banana, eggplant and donut get it on in this NSFW PSA

Guys and dolls: Why kids' advertising is going gender­ neutral

Guys and dolls: Why kids' advertising is going gender­ neutral

Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls

George Clooney teaches Danny DeVito how to drink coffee as Nespresso's U.S. envoy

George Clooney teaches Danny DeVito how to drink coffee as Nespresso's U.S. envoy

After nine year relationship with Swiss coffee brand, Clooney films first commercial for domestic audiences with McCann New York

Can ad blockers clean out brands' 'cheap sushi'?

Can ad blockers clean out brands' 'cheap sushi'?

Advertising Week speakers say the problem isn't ad blockers but bad ads

Podcasts give a new 'American Life' to audio content

Podcasts give a new 'American Life' to audio content

Ira Glass and other Advertising Week speakers address the marketing potential of an audio renaissance

The business case for ad-industry mindfulness

The business case for ad-industry mindfulness

If you're team's in the moment, will it keep your agency in the black?

Social media's made fashion more inclusive, but let's not celebrate its diversity just yet

Social media's made fashion more inclusive, but let's not celebrate its diversity just yet

Opinion: What fashion can learn from advertising when it comes to representing diversity

Seamless' 'wiseass and honest' ads aim to win over New Yorkers' hearts and bellies

Seamless' 'wiseass and honest' ads aim to win over New Yorkers' hearts and bellies

The takeout service hopes to fight off competition by uniting New Yorkers around their shared love of food

Watch the brilliantly dismal ad for Banksy's Dismaland

Watch the brilliantly dismal ad for Banksy's Dismaland

Artist plugs his new "bemusement park," where the magic never ends (for five weeks only)

All work and all play: How Millennials are redefining leisure

All work and all play: How Millennials are redefining leisure

Mobile technology means working 9 to 5 isn't the only way to make a living, so marketers must adapt their messaging accordingly

Got paper? New industry campaign seeks to reverse pulp's fortunes

Got paper? New industry campaign seeks to reverse pulp's fortunes

With sales declining, the Paper and Packaging Board turns to Cramer-Krasselt for some heart-rending creative.

Emojis: Seriously?

Emojis: Seriously?

Domino's, Chevy and Bud Light are among brands experimenting with emojis, but is the whimsical visual language really worth the effort?

Protein World's body-shaming ads hijacked to spread female empowerment message

Protein World's body-shaming ads hijacked to spread female empowerment message

Women have better things to do than be beach body ready -- like win the World Cup -- a team of creatives from BBH New York point out

Innocean USA hires Europe boss as new CEO

Innocean USA hires Europe boss as new CEO

Innocean vet Steve Jun takes the wheel of the Hyundai-owned agency as part of a string of senior hires

Best of the brands celebrating Pride Month

Best of the brands celebrating Pride Month

To mark Gay Pride Weekend, Campaign selects the best ads celebrating the LGBTQ community, including Target, Airbnb, Google, AT&T, Chobani and Equinox

Will Instagram's and Pinterest's click-to-buy ads come at the expense of brand-building?

Will Instagram's and Pinterest's click-to-buy ads come at the expense of brand-building?

Zach Pentel and Jill Sherman weigh up the future of social commerce

Protein World brings banned body-shaming ad to the US

Protein World brings banned body-shaming ad to the US

Weight loss firm goads New Yorkers with its controversial Beach Body ad, but is its strategy vulgar or visionary?

Meet Fred, the bilingual bodega owner who lets Miller Lite flow between Spanish and English

Meet Fred, the bilingual bodega owner who lets Miller Lite flow between Spanish and English

Amid the craft-beer craze, MillerCoors looks to claw back market share with a multicultural strategy

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