Agencies have not really adapted in recent years following the big decoupling of media from the ad agencies.
Maxus' worldwide CEO shares her key takeaways from the World Economic Forum, spanning leadership, AI and gender equality.
It's important to change the language of competition in our complex media world, Lindsay Pattison writes.
Many leaders pledged parity on International Women's Day yesterday, but we must ensure we actually deliver on our promises, says Lindsay Pattison, the worldwide chief executive of Maxus.
Female business leaders have an exceptionally important role to play in mentoring other women, writes the worldwide CEO of Maxus
Lindsay Pattison, the worldwide CEO of Maxus, says female-focused ads need to continue to smash stereotypes, not only to protect women's self esteem but also to preserve the reputation of the industry.
Worldwide CEO of Maxus says female focused ads need to continue to smash stereotypes, not only to protect women's self esteem, but the reputation of the industry.
As Wacl's annual training event Gather kicks off, president Lindsay Pattison explains how women should work together to help more women reach the top.
Maxus' worldwide chief executive shares lessons from a first visit to the World Economic Forum's annual gathering
When leading creative teams, gender and leadership style are two different propositions says the new worlwide CEO of Maxus
I have a bit of a split personality right now, with two full-time roles at Maxus. I'm asked about work/life balance a lot. The reality is that I have no balance. I just have a blessed life, of which work is a massive part. I'm lucky that Mr P is also in the industry so the "blur" works.