Liar of the year
Anyone who won an award for VW work last year should be running to give it back, writes the co-founder of Genius Steals
The true magic of Disney isn't in the band
The MagicBand's remarkable, but the entertainment brand's customer service is even more so, writes Faris Yakob
A poisoned lemon
Genius Steals' co-founder says betrayal always hurts more when it's someone you really like
Coca-Cola Studios present ...
Can brands really expect to make content that is created for the sole purpose of entertainment? Maybe they already have, says Genius Steals co-founder
Brands, agencies, consumers! Lend me your ears!
Human attention has value -- and information overload has broken the exchange
A postcard from Myanmar
The co-founder of Genius Steals observes the emergence of advertising in a land brands forgot
Fifteen predictions you won't believe but will definitely happen in 2015 and change your life forever!
Everything will happen to the ad industry this year -- get there early
All content is advertising
It's time for full disclosure: Content by any other name still has a point of view
Naked's Faris Yakob on life in New York City
I thought it might be like living on a film set or in an episode of Friends. I had also heard that the ratio of single females to males was favourable.
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