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Faris Yakob

Co-founder, Genius Steals

Faris Yakob is co-founder of Genius Steals, an itinerant strategy and innovation consultancy he started with his wife, Rosie.

He is the author of Paid Attention: Innovative Advertising For A Digital World, which publishes in April 2015, and a contributing author of Digital State: How the Internet Changes Everything [2013] and What is a Brand? New thinking from the next generation of advertising leaders [2015], all published by Kogan Page.

He was named one of ten modern day Mad Men by Fast Company but hopes he is less morally bankrupt than the television show characters.

Liar of the year

Anyone who won an award for VW work last year should be running to give it back, writes the co-founder of Genius Steals

The true magic of Disney isn't in the band

The MagicBand's remarkable, but the entertainment brand's customer service is even more so, writes Faris Yakob

A poisoned lemon

Genius Steals' co-founder says betrayal always hurts more when it's someone you really like

Coca-Cola Studios present ...

Can brands really expect to make content that is created for the sole purpose of entertainment? Maybe they already have, says Genius Steals co-founder

Brands, agencies, consumers! Lend me your ears!

Human attention has value -- and information overload has broken the exchange

A postcard from Myanmar

The co-founder of Genius Steals observes the emergence of advertising in a land brands forgot

Fifteen predictions you won't believe but will definitely happen in 2015 and change your life forever!

Everything will happen to the ad industry this year -- get there early

All content is advertising

It's time for full disclosure: Content by any other name still has a point of view

Naked's Faris Yakob on life in New York City

I thought it might be like living on a film set or in an episode of Friends. I had also heard that the ratio of single females to males was favourable.


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