Content from our thought leader

David Ellison

Marketing Services Manager, ISBA

David is responsible for facilitating ISBA's Digital, Data & Direct Action Group, which provides a forum for members to discuss and debate issues, share knowledge, produce best practice guidance and supply evidence for lobbying. David previously held roles at Dixons Retail Group, Shell UK and J Sainsbury as well as at Prop Placement, New Media, Marcomms and Direct Marketing agencies.

Programmatic requires transparency

Programmatic requires transparency

In response to Marco Bertozzi, David Ellison advises agencies to prepare for lots more questions from their clients

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