Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA.
In the battle between digital and TV for ad budgets, digital display and video advertising has been attacked for not being viewable or safe, with trading being less than transparent, says David Ellison, marketing services manager at ISBA.
In response to Marco Bertozzi, David Ellison advises agencies to prepare for lots more questions from their clients