Content from our thought leader

David Ellison

Marketing Services Manager, ISBA

David is responsible for facilitating ISBA's Digital, Data & Direct Action Group, which provides a forum for members to discuss and debate issues, share knowledge, produce best practice guidance and supply evidence for lobbying. David previously held roles at Dixons Retail Group, Shell UK and J Sainsbury as well as at Prop Placement, New Media, Marcomms and Direct Marketing agencies.

Ad-blocking: mobile operators enter the fray

Ad-blocking: mobile operators enter the fray

Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA.

ISBA: Quality content is needed on TV to keep advertisers happy

ISBA: Quality content is needed on TV to keep advertisers happy

In the battle between digital and TV for ad budgets, digital display and video advertising has been attacked for not being viewable or safe, with trading being less than transparent, says David Ellison, marketing services manager at ISBA.

Programmatic requires transparency

Programmatic requires transparency

In response to Marco Bertozzi, David Ellison advises agencies to prepare for lots more questions from their clients

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