Content from our thought leader

Thas Naseemuddeen

Partner, Chief Strategy Officer, Omelet

Thas Naseemuddeen is currently Partner, Chief Strategy Officer at Omelet. Formerly VP, Group Strategy Director at Deutsch LA, she's led strategy on companies that include Target, Red Bull, Coca-Cola, Google, Scooter Braun Projects, Lexus and Pepsi. She teaches at Miami Ad School and is serving on the board for Machine Project, an experimental arts laboratory in LA.

Strategy and production: No longer ships in the night

Strategy and production: No longer ships in the night

In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director

Putting yourself out there: How to find the perfect mentor

Putting yourself out there: How to find the perfect mentor

In advertising, the right mentor can provide the much-needed support to quell self-doubt, says Deutsch LA's group strategy director

Why L.A. matters more than ever

Why L.A. matters more than ever

Forget the tired stereotypes; the City of Angels is the perfect place for creative spirits to soar, says Deutsch L.A.'s VP, group strategy director

Golden Globes: Different is the new normal

Golden Globes: Different is the new normal

The awards show acknowledges that different is not a quirky anomaly but a true reflection of our society

Fostering a 'Culture of Different'

Fostering a 'Culture of Different'

Is everybody at your agency on the same page? Tear it up

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free