A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients
VivaKi's president of global clients responds to complaints that technology companies will ruin creativity
Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target
The industry's tech leaders and soothsayers have placed their bets on the major trends in customer demand
Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.
Best of 2014: Advertisers are being distracted from revolutionizing their media
Welovelocal.com is the latest of this type of website to emerge, and its reputation was recently enhanced by its takeover by GCap Media. As with all things digital, this site has a social media element to it.