Content from our thought leader

Marco Bertozzi

President of AOD, EMEA and North American Client Services, VivaKi

Marco Bertozzi is President of VivaKi’s Client Service team in North America and Audience On Demand in EMEA. Based in New York, Marco works with the agency’s leadership team to shape and drive the future direction of the organization globally. 

Why 2016 will be a year of breakups in programmatic

Why 2016 will be a year of breakups in programmatic

A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients

Why ad tech deserves its place at Cannes

Why ad tech deserves its place at Cannes

VivaKi's president of global clients responds to complaints that technology companies will ruin creativity

The programmatic paradox

The programmatic paradox

Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target

Six big moves for ad tech in 2014

Six big moves for ad tech in 2014

The industry's tech leaders and soothsayers have placed their bets on the major trends in customer demand

Why Channel 4's programmatic announcement is good news for us all

Why Channel 4's programmatic announcement is good news for us all

Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.

Programmatic: Taking it in-house

Programmatic: Taking it in-house

Best of 2014: Advertisers are being distracted from revolutionizing their media

Media On Trial: www.welovelocal.com

Media On Trial: www.welovelocal.com

Welovelocal.com is the latest of this type of website to emerge, and its reputation was recently enhanced by its takeover by GCap Media. As with all things digital, this site has a social media element to it.

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