Why 2016 will be a year of breakups in programmatic
A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients
Why ad tech deserves its place at Cannes
VivaKi's president of global clients responds to complaints that technology companies will ruin creativity
The programmatic paradox
Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target
Six big moves for ad tech in 2014
The industry's tech leaders and soothsayers have placed their bets on the major trends in customer demand
Why Channel 4's programmatic announcement is good news for us all
Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.
Programmatic: Taking it in-house
Best of 2014: Advertisers are being distracted from revolutionizing their media
Media On Trial: www.welovelocal.com
Welovelocal.com is the latest of this type of website to emerge, and its reputation was recently enhanced by its takeover by GCap Media. As with all things digital, this site has a social media element to it.