Content from our thought leader

Kat Gordon

The 3% Conference

Kat Gordon launched The 3% Conference, a movement dedicated to supporting more female leadership in advertising, in 2012. As well as overseeing The 3% Conference, she works with start-ups in Silicon Valley as a consultant and is founder and creative director at Maternal Instinct, an agency specializing in marketing to women.

How tech companies can build a more equal workplace

The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them

3% Conference: Guys we love

In the aftermath of Valentine's day, 3%'s video celebrates "manbassadors" who recognize the business value of diversity

Which Super Bowl XLIX ads scored with female creatives?

Always, No More and Carls' Jr.: The 3% Conference and The Representation Project give their verdict

The year ahead for women

"The woman who does not require validation from anyone is the most feared individual on the planet." And she's ready to rock 2015


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