Content from our thought leader

Gurjit Degun

Senior reporter

Gurjit Degun is senior reporter at Campaign. Contact her at or 020 8267 4912. 

Ikea flags

Ikea appoints global ad agency

Account spans 31 countries.

Brandi Chastain in Nike ad

Nike's Fifa Women's World Cup ad highlights footballers' talents

It stars 11 players, as well as Brandi Chastain.

Rick Brim
Paul Stanway and Will Mould

XYZ sells to 160over90

The agency will be known as 160over90 and relocate to Shoreditch.

Still from Coors ad

Coors swaps taxis for bears and an eagle in latest ad

'Fresh ride' has been created by Havas London.

VW CV SAD billboard
Still from DT ad showing an image of a young girl blurred on a screen

Deutsche Telekom creates deepfake of young girl to illustrate harms of social media

The social experiment campaign has been created by Adam & Eve Berlin.

Aline Santos

Unilever targets Cannes Lions as part of creative transformation

Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, wants marketers to be closer to creativity.

BA outdoor ad
Close up shot of top half of Susan Hoffman's face. She is wearing a pair of glasses and looking wide-eyed into the camera

W&K's Susan Hoffman: 'You always want awards, but you don’t want to stand up on a pedestal about it'

The Wieden & Kennedy stalwart and creative powerhouse is about to receive yet more plaudits, picking up the Lion of St Mark from Cannes. But for W&K's chief creative officer, Susan Hoffman, producing quality work will always take priority over filling awards cabinets.

Joan: (From left) Tom Ghiden, Kirsty Hathaway, Renee Jennings, Jamie Robinson and Lisa Clunie

Joan sets up London office and launches with eBay as UK client

Kirsty Hathaway and Tom Ghiden will lead the agency.

Calm "The last photo"

Cannes Lions reveals shortlists for Titanium, Glass and Innovation categories

Campaign Against Living Miserably, Apple, Korean National Police Agency and The Government of Tuvalu are among those shortlisted.

Greenwash Watch image

Creatives for Climate to target Cannes Lions attendees with greenwashing toolkit

A paint-swatch-style booklet will identify examples of greenwashing.

Unilever Inclusive Production Toolkit

Unilever calls for production crews to be more inclusive of disability community

For shoots costing more than £86,000, the brand wants to see at least one person who has a disability as a member of the crew.


Jägermeister becomes Mother's first Pitch it Forward client

The agency won the account without a full pitch process.

Still from Marmite ad

Marmite finds out whether unborn babies are lovers or haters

The work has been created by Adam & Eve/DDB.

BA film still of businessman and podcast host Steven Bartlett sitting on a plan while talking on his mobile phonne

British Airways casts medley of celebrities for humorous safety film

It continues the airline's 'A British original' positioning.

Still from Samsung ad
Separate headshots of Philippe Meunier (left) and Kristian Manchester (right)

Sid Lee co-founder passes creative reins on to new blood

Philippe Meunier has led creative for 30 years.


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