Content from our thought leader

Gurjit Degun

Senior reporter

Gurjit Degun is senior reporter at Campaign. Contact her at or 020 8267 4912. 

Still from PlayStation ad
The WPP logo, beneath which sits the silhouettes of people in the colours of the Ukraine national flag

WPP and Ukraine unite for global campaign showing country open for business

Agencies in Ukraine, Poland and Czech Republic will work with the minister of culture and information policy of Ukraine.

Adidas billboard

Adidas' 'Liquid billboard' wins Outdoor Grand Prix at Cannes Lions 2022

The UK won a bronze and the US won four golds.

Fred Levron and Wendy Clark

Dentsu International drops DentsuMB, 360i and Isobar names to break down silos

Dentsu Creative has been led by chief creative officer Fred Levron.

a paper plane with the words Pitch It Forward

Mother calls on clients to shorten pitch process at chemistry meetings

It will donate profits from new clients to help young people start a career in creative industries.

Still from Burger King ad

Flying Whoppers feature in latest work from Burger King

Three spots have been created by Bartle Bogle Hegarty.

Still from Wild ad

Deodorant brand Wild and BBH use a dirty-talking polar bear to push eco credentials

The campaign breaks on 31 May and will run on TV, YouTube paid advertising and social channels.

Ian Millner, CEO of Cheil Connec+

Cheil Worldwide creates Cheil Connec+ to boost agility

Global offering will be led by Ian Millner.

Still from Sure ad

Sure addresses self doubt and diversity in latest global brand campaign

'Not done yet' has been created by Abbott Mead Vickers BBDO.

Clockwise from top left: Baumann, Bergantino, Wagner, Murphy

Could agencies’ fee income provide a complement to billings when measuring success?

Many industry executives say that billings do not show the full picture.

Ben Bilboul and James Denton-Clark

Karmarama appoints James Denton-Clark as CEO

James Denton-Clark becomes chief executive.

Anonymous sexual harassment letter

Return to the office: sexual harassment hasn't gone away

Campaign publishes anonymous letter detailing one woman's experience of being sexually harassed.

Still of 'Smart bodies' ad

Elvie partners Eva Lazarus to champion power of women's bodies

Eva Lazarus and Mother have co-written an anthem.

Adam & Eve/DDB's new DE&I chief warns that diversity is being 'deprioritised'

Bukola Garry has joined the Omnicom agency from Havas.

Adland staff wary of sexual harassment upon office return, TimeTo finds

There is concern that working from home has caused 'dangerous knowledge gaps'.

Mondelez hires MediaMonks and Publicis Groupe for global content production

Food advertiser wants to create more personalised content.

Deliveroo calls on Pablo for UK and global ad account

Chime360 previously worked on the global business.

Miroma Group hires IPG's Mike Cooper and Craig Lennon

They will lead the out-of-home and commercial operations globally.

DDB promotes Alex Hesz and Roisin Rooney to global roles

Hesz becomes global CSO and Rooney is global chief people officer.


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