Content from our thought leader

Gurjit Degun

Senior reporter

Gurjit Degun is senior reporter at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

New Commercial Arts to create major global out-of-home campaign

New Commercial Arts to create major global out-of-home campaign

World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and United Arab Emirates.

Peugeot picks Omnicom for creative, parting with BETC and Havas after 30 years

Peugeot picks Omnicom for creative, parting with BETC and Havas after 30 years

Omnicom has set up bespoke agency to service business.

MSQ Partners to acquire Be Heard for £6.2m

MSQ Partners to acquire Be Heard for £6.2m

The Corner is to be sold back to management team.

Alistair Macrow takes on global CMO role at McDonald's

Alistair Macrow takes on global CMO role at McDonald's

Colin Mitchell exits 'in search of new challenge'.

Mark Read outlines plans for return to office for WPP

Mark Read outlines plans for return to office for WPP

Return will be voluntary and flexible.

Half of multinationals holding back adspend for six months, WFA study finds

Half of multinationals holding back adspend for six months, WFA study finds

Number of brands deferring spend has risen by eight percentage points month on month.

Omnicom folds Proximity into Rapp

Omnicom folds Proximity into Rapp

Newly formed agency will have 500 staff in UK...

Unilever and UK aid invest £100m in global awareness campaign to fight coronavirus

Unilever and UK aid invest £100m in global awareness campaign to fight coronavirus

Initiative will be led by Unilever brands Domestos and Lifebuoy.

Facebook closes London offices after employee contracts coronavirus
Bob Iger steps down as Disney CEO

Bob Iger steps down as Disney CEO

Bob Chapek, chairman of Disney Parks, Experiences and Products, succeeds him.

Vodafone names Anne Stilling global director of brand and media

Vodafone names Anne Stilling global director of brand and media

She takes over from Sara Martins de Oliveira.

Burberry kicks off global media review

Burberry kicks off global media review

Incumbent Dentsu Aegis Network is repitching.

Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs

Move follows J Walter Thompson and Wunderman merger in 2018.

Miroma Group takes majority stake in Fold7

Miroma Group takes majority stake in Fold7

Marc Nohr becomes group CEO...

Imperial Tobacco reviews global ad account

Imperial Tobacco reviews global ad account

Brands include Davidoff, JPS and Parker & Simpson.

Emirates reviews global media account

Emirates reviews global media account

Havas is expected to repitch...

Mini calls global ad pitch

Mini calls global ad pitch

Car marque is celebrating 60th anniversary this year.

Electronic Arts splits with Starcom and shortlists agencies for global media
Clear Channel begins trading on stock market

Clear Channel begins trading on stock market

Move follows outdoor company's split from iHeartMedia.

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