Content from our thought leader

Gurjit Degun

Senior reporter

Gurjit Degun is senior reporter at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Daily Mirror publisher latest to furlough staff and introduce pay cuts

Daily Mirror publisher latest to furlough staff and introduce pay cuts

All members of board and some members of most senior editorial and management team will take 20% reduction in pay.

Radiocentre encourages brands to invest in medium amid lockdown

Radiocentre encourages brands to invest in medium amid lockdown

Work uses tagline: 'Business as usual, even when it's not business as usual.'

News brands set to lose £50m if advertisers continue to blacklist coronavirus
How out-of-home is battling through the Covid-19 crisis

How out-of-home is battling through the Covid-19 crisis

As much of the nation stays at home, how is the outdoor sector faring?

Unilever and UK aid invest £100m in global awareness campaign to fight coronavirus

Unilever and UK aid invest £100m in global awareness campaign to fight coronavirus

Initiative will be led by Unilever brands Domestos and Lifebuoy.

Richard Morris named IPG Mediabrands UK CEO

Richard Morris named IPG Mediabrands UK CEO

He takes over from Caroline Foster Kenny.

Brands urged to 'back, not block' British journalism amid coronavirus crisis
ITV reduces programme budget by £100m as ad market deteriorates

ITV reduces programme budget by £100m as ad market deteriorates

All types of brands are deferring spend.

John Lewis & Partners cuts marketing spend and pauses spring campaign

John Lewis & Partners cuts marketing spend and pauses spring campaign

It is also temporarily closing all 50 stores by end of Monday for the first time in 155-year history.

ITV enjoys surging daytime audiences as nation works from home

ITV enjoys surging daytime audiences as nation works from home

It is strongest performance for Wednesday since Christmas Day 2013, ITV said.

ITV reduces Coronation Street and Emmerdale output

ITV reduces Coronation Street and Emmerdale output

Ant & Dec's Saturday Night Takeaway will also air without live audience for first time.

The Sun's total audience up 27% year on year

The Sun's total audience up 27% year on year

Latest Pamco figures show audiences are increasingly accessing titles through their phones.

M&C Saatchi picks two more non-executive directors

M&C Saatchi picks two more non-executive directors

Louise Jackson and Lisa Gordon sit alongside Gareth Davis and Colin Jones.

Evening Standard cuts print run by 10% as Londoners work from home

Evening Standard cuts print run by 10% as Londoners work from home

Newspaper is distributing more copies across zone three.

Route launches 15-minute audience measurement tool for outdoor ads

Route launches 15-minute audience measurement tool for outdoor ads

Update means brands will be able to plan more effective and efficient campaigns, body said.

Tom Loxley and Shem Law replace Mark Frith as Radio Times editors

Tom Loxley and Shem Law replace Mark Frith as Radio Times editors

Frith has stepped down from role and is 'leaving consumer magazines to pursue a career elsewhere'.

MediaCom to trial all staff working from home

MediaCom to trial all staff working from home

Group M agency wants to use day to test systems.

OMG UK creates special edition of Time Out to welcome agencies to Bankside

OMG UK creates special edition of Time Out to welcome agencies to Bankside

PHD is moving to new location today and OMD will follow suit on 17 March.

Government expands campaign auditing framework

Government expands campaign auditing framework

Brightblue Consulting, Ebiquity, ID Comms, MediaSense and PwC will help measure campaign performance.

Holding company share prices drop to fresh low amid coronavirus outbreak

Holding company share prices drop to fresh low amid coronavirus outbreak

WPP and Publicis share prices fall 8% and 6% respectively.

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