Retail: The new entertainment
Mcgarrybowen New York's managing director says companies are moving beyond the transaction and using entertainment to court consumers and strengthen ROI
A New York state of mind
Best of 2014: Why those who work in advertising, an industry that thrives on creativity, need to sleep more
Forget feminism: Why promoting women just makes good business sense
Given that most leadership teams consist of men, it's not surprising that most agency culture and creative is filtered through a male lens. However, if you take a look at agencies run by women, you can see a bit of a difference.