Agencies and DAOs
As DAOs continue their ascendancy in web3, agencies should assign a portion of their messaging prowess and digital chops to servicing these highly capitalized communities.
Trust, community and dopamine. Oh my!
Younger generations will invariably find trust, information and connection within their own communities.
The purpose(s) of DAOs
Brand purpose is becoming intertwined with DAOs in very interesting ways.
Why web 3 is experiential marketing’s biggest frenemy
Marketers need to pay attention to decentralized autonomous organizations.
An experiential beer? Yes please!
Making experiences useful and beneficial is how meaningful engagement occurs.
Brands must give (and take) four shits about purpose
Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.
Has brand purpose jumped the shark?
Intention without action is cowardly. Brands that want to advocate for purpose, cause, or social impact need to back it up, writes the CEO of School.
A little gratitude with the sarcasm, please
It's as necessary as sustenance, but our industry too easily confuses it with satisfaction, writes the CEO of School
Disarming America with humor
Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School
A super-experiential Super Bowl
Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School
Next year, our industry needs to get real
We've done nothing to allay the frustrating blight on the work that we do so passionately and doggedly, argues the co-founder of School
Hey, Advertising Week: Where's the experience?
School's co-founder looks forward to a new focus on purpose at next week's show, but experiential marketing seems in short supply
Experience is the message
Experiential marketing is often overlooked, but this wave of real-world ads proves it's more relevant than ever, writes School CEO
The Emeritus Protocol
In his answer to Campaign's Cannes Contest question, School's co-founder exorcises the specter of ageism in the industry
Refining collaboration
The premise of collaboration should rub shoulders with the promise of community
For 2015, let's find our honor and purpose
If the industry is to transcend its limits, it must look to practitioners with "fire in their eyes"
Cause vs. purpose: What's the difference?
Best of Campaign 2014: People want brands to do good -- but in ways they can take an active role in supporting
Where great talent wants to live
Can the advertising industry reverse its talent drain? Only if it recognizes the transformative power of a higher mission