By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO
Wunderman's CCO on what the death of the purchase funnel really means
Despite the challenges, we've never had it so good
Venture capital; angel investors; second rounds of funding. Few predicted that the financials behind the tsunami of inspiration and innovation in our industry would become so much a part of advertising agency vernacular. Happily, agencies are not simply admiring the action all around them.