The tech giants are discovering they aren't immune from ethical dilemmas and their response will determine whether their dominance will continue or decline, Rob Norman says.
As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of Group M asks if CES should be putting on a travelling roadshow to reach a bigger audience.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.
The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
It is a challenge to run 100 markets to the same standard but this is what the industry tries to do: aim for the same outcome even if the path to that outcome is different
How the New York Times, the BBC and NPR can survive the age of Buzzfeed and TMZ
The chief digital officer of GroupM Worldwide looks beyond supply-side optimization
To GroupM's global chief digital officer, NFL scandals may be a bellwether for a shift away from big-league entertainment in favor of innovative new celebrities on fresh platforms