The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.
Mindshare Worldwide's chief executive has a modest business proposal for 2015
Indonesia is a huge and tech-savvy market for brands foreign and domestic. It's a prize to be coveted by Western companies -- but also a model of how to collaborate without cynicism
International success requires a realistic assessment of local strengths and holding regions accountable
Is your creative team taking full advantage of the new information boom? Check yourself against this list
Everyone gets their share of business strife, writes MindShare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.