Content from our thought leader

Nick Emery

Chief Executive, Mindshare Worldwide

Nick Emery co-founded Mindshare in 1997 and was one of the architects of the company’s restructure in 2008. He became the head of worldwide operations in 2012 and leads strategy, client service and product development for the network. His career began in the media department at Ogilvy in 1992.

Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

A greater good

Mindshare Worldwide's chief executive has a modest business proposal for 2015

(Photo courtesy Andrew Moore via Flickr)

Lessons for a cynical West

Indonesia is a huge and tech-savvy market for brands foreign and domestic. It's a prize to be coveted by Western companies -- but also a model of how to collaborate without cynicism

Global meets local in the ideal structure

International success requires a realistic assessment of local strengths and holding regions accountable

Data should support creatives if used right.

Set your priorities when creating with data

Is your creative team taking full advantage of the new information boom? Check yourself against this list

'Let's believe that we are good'

Everyone gets their share of business strife, writes MindShare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.

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