Content from our thought leader

Keith Weed

Chief Marketing and Communications Officer, Unilever

Keith Weed first joined Unilever in 1983 and, prior to his current role spearheading marketing and communications, he served as executive vice president for Unilever Global Home Care & Hygiene, chairman of Lever Fabergé and Chairman of Unilever Export. He started his career at Michelin and has a first class degree in engineering.

My campaign: Keith Weed "I snoop around in my friends' cupboards"
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My campaign: Keith Weed "I snoop around in my friends' cupboards"

Liberate your creativity by recognising that most people's truth is just an opinion, don't wall yourself in and let curiosity guide you.

Best of British brands: Keith Weed on Harry Potter "I still have the magic wand"
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Best of British brands: Keith Weed on Harry Potter "I still have the magic wand"

Leading UK marketers celebrate the most iconic British brands from the past five decades

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands
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Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands
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Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.

Unilever CMO Keith Weed on life-changing tech and why brands must be citizens
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Unilever CMO Keith Weed on life-changing tech and why brands must be citizens

From the heat and bright lights of the Consumer Electronics Show (CES) in Las Vegas to the chill and snowy glare in Davos, it has been a busy start to the year, writes Keith Weed.

Building a healthy society
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Building a healthy society

Unilever's CMO looks to Davos to assess how marketers can do good

Unilever CMO Keith Weed: we must build a healthy society
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Unilever CMO Keith Weed: we must build a healthy society

More than 2,500 representatives from governments, NGOs and the private sector convened in Davos for the World Economic Forum last month, writes Keith Weed, CMO of Unilever.

Five tech trends for the year ahead
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Five tech trends for the year ahead

Connecting the dots at CES 2015 reveals a new world of opportunity

Unilever CMO Keith Weed's five tech trends for 2015
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Unilever CMO Keith Weed's five tech trends for 2015

For technology fans like myself, the annual Consumer Electronics Show (CES) is a special way to start the year, writes Keith Weed, chief marketing and communications officer for Unilever.

Building a bright future for our industry
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Building a bright future for our industry

Technology is changing the face of advertising, especially on three fronts

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