Beer brand taps into 'Dry January' with focus on social events.
Specialist entertainment marketing and experiential shop has worked for Netflix and Universal.
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.
BBC radio has scraped an upturn in its overall weekly audience reach in the first quarter of 2015, while commercial radio suffered a decline during the same period.
Bauer Media's digital push to transform Magic into a national radio brand has paid off, as the network has grown 31.2 per cent in the first quarter of 2015.
Dave Berry and Lisa Snowdon's Capital FM Breakfast Show is no longer the most popular morning show for Londoners, after the pair were overtaken by Kiss in the first three months of this year.
Women's monthly magazines' circulations have had a tough time during the last year, with eight of the top ten titles reporting losses in today's ABC report.
In the fast and loose woman's weeklies, OK! Magazine and That's Life bucked the downward trends to report lifts in their circulations for the last six months of 2014.
Heart has clocked up four consecutive quarters with more than nine million weekly listeners, solidifying its place as the top national commercial radio station.
Bauer Media's Kiss London has knocked Capital from pole position in the radio audience figures for the final quarter of 2014, reaching more than 1.9 million listeners each week.
Commercial radio tightened the gap between it and the BBC, according to the latest Rajar audience figures.
The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.
Commercial radio reported a slight rise in listeners in the second quarter of 2014, while the BBC stations posted slight falls overall, according to the latest Rajar audience figures.
The small gap in weekly reach between BBC radio and its commercial rivals tightened in the first quarter of this year, according to the latest Rajar audience listening figures.
Bauer Media-owned Magic 105.4 has won the race for London's most popular commercial radio station title, propelling it into the top spot for the first time since 2012.
Twentieth Century Fox is promoting the launch of its latest film Walking With Dinosaurs this week with an augmented reality experience at Westfield Stratford.
The Royal College of Physicians (RCP) claims it has generated £2.6m of revenue through converted digital enquiries since launching its new website in January.
Grimsby Auditorium is looking to appoint a new operator in a ten-year management deal worth up to £2.2m.
PS Live has bolstered its UK team by integrating the Carat Live division of Carat Sponsorship into its business.